Mad Women Audiobook By Jane Maas cover art

Mad Women

The Other Side of Life on Madison Avenue in the '60s and Beyond

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Mad Women

By: Jane Maas
Narrated by: Coleen Marlo
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Mad Women is a tell-all account of life in the New York advertising world of the 1960s and '70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men.

Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. And her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he’d used to find “entertainment” for a client, to the Ogilvy & Mather agency’s legendary annual sex-and-booze-filled Boat Ride, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.

©2012 Jane Maas (P)2012 Tantor Advertising Women Business Biographies & Memoirs Marketing Historical Marketing & Sales Funny Professionals & Academics Americas

Critic reviews

"Maas's humorous yet authoritative account of her life in advertising during the Mad Men era is a welcome look behind the curtain into a traditionally male world.... Maas mixes personal stories with advertising history, making this a compelling read." ( Publishers Weekly)
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I was initially worried that this would simply be a dumb little book cashing in on the success of Mad Men, but I was wrong. Jane Maas brought us right into the advertising world and gave an wholly believable and otherwise excellent account of what life was like as a working mother in a male dominated industry in the 60's. She made sacrifices, she had victories, she experienced sexual harassment, she got through it with many stories to tell. Lucky for us, this book is here to tell those stories

Interesting Listen

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What did you love best about Mad Women?

I enjoyed a look at the past. I remember the 60's and 70's very well.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

It made me laugh.

Fun Listen

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Loved every minute and as an agency woman the stories are so relatable! I admire the energy and chutzpah of those women in the 60’s and 70’s SO MUCH

Mad Women 🔥🔥🔥

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Where does Mad Women rank among all the audiobooks you’ve listened to so far?

I was interested in what this could be about and was pleasantly pleased to read a more real version of how it was for women during the 60's on Madison Ave. Well written and a good story line. A light easy read.

Did Coleen Marlo do a good job differentiating all the characters? How?

I thought she did a great job helping you to understand each character

You Go Girl

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I loved this book and wished it didn't have to end. It was a delightful romp through the decades. I knew I liked advertising from my delight with commercials and the print artwork of ads. I wish I had read a book like this when I was in High School or even college. I believe it would have redirected my career. Entertaining books about advertising are not something you come across every day. It would be nice to have something like this as required reading for a change. It flows along flawlessly. I highly recommend it.

Mad About Advertising

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