Design Like Apple

Seven Principles for Creating Insanely Great Products, Services, and Experiences

De: John Edson

Narrado por: John Edson, Erik Synnestvedt

From his earliest days at Apple, Steve Jobs set the standard that all products should be "insanely great". Apple sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down to the smallest detail - from the tactile feedback of a keyboard to the out-of-the-box experience of an iPhone package. This is no accident; the entire Apple organization is designed to give top priority to design considerations.

Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization. Help your employees zoom out to view the big picture, see the relationships between objects and the space around them, and understand the product's context so that they can design a compelling and infinitely useful system for your customers. Gain the courage to relentlessly prototype. And finally, find your voice as a brand and a business.

Bridging creativity and commerce, this audiobook will show you how to truly Design Like Apple.

©2012 John Edson (P)2012 Gildan Media LLC

Powerful and Non-dogmatic

An absolute must for newcomers to design thinking. Good use of examples and the size of it makes it very appealing.

An interesting subject killed by a terrible narration.

I have loved every audible book I've listened to this far, except this one. The narration is so bad I could hardly make myself finish listening. It may as well have been read by a robot. Very monotone and staccato, you get so caught up in the tempo it's almost impossible to focus on the content. Not a good experience at all, and I really recommend the book be re-recorded...because the subject is interesting...

A Introduction to Apple Design, Read by Male Siri

I enjoyed the content and the book was well written which is why I endured the torture of listening to Jeff Goldblum on Xanax

Empty content, Bad narration

There's not a lot of substance here, and what's there is not very nuanced. There's a lot of broad statements about design that don't consider other aspects of a business. Neither Jobs nor Apple get a critical examination-- what's there is vague and poorly defended.

the most boring design book I have read/lisened

I was expecting on an interesting story about how Apple is designing its products. Instead of that, I've listened a book with only obvious ideas, read by a voice that tries to be excited but for me it sounded "counterfeit". I was highly disappointed about this book.

self serving

What would have made Design Like Apple better?

Read by someone else it might have been palatable. As read by the author it doesn't play well. He couldn't seem to keep his tone from being superior and condescending, especially regarding those who failed to heed his advice. It made the content painful to take in.

Has Design Like Apple turned you off from other books in this genre?

No. Too many good books out there to let this one determine everything.

Who would you have cast as narrator instead of John Edson and Erik Synnestvedt ?

Don't know narrator voices well enough to give an opinion.

If you could play editor, what scene or scenes would you have cut from Design Like Apple?

I would not have cut. I would have added design concepts that focus on designing the customer interaction.

Hard to Listen To

If you are well read on Apple and Steve Jobs the concepts expressed in the first couple chapters of this book are just repeat performances with very little new concepts.

The reason that I say in the first few chapters is that I could not listen to any more of the book than that because the reader sounds like a cheap rip off of Captain Kirk.

I wish you could return books that you do not listen to a certain percentage of, this would have been one of them after the first chapter.

Avoid this one

I have never been so happy for a book to end. The content itself isn't terrible. Not great, but not terrible. The written version may be worth a look.

However, I cannot in good conscience recommend this audiobook. It is one of the most obnoxious and pretentiously narrated books I've ever listened to. As others have said, the other delivers his content in a monotone voice, and ends ever sentence in the exact same pitch. It is legitimately hard to finish, even as short as it is.