Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation and responsibility, and this audio book gives you step-by-step guidance on how to achieve phenomenal success for yourself!
With The 10X Rule , you’ll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fear, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the market—and you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundance—in all areas of your life. The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right now—and if you come up short, you’ll still find yourself further along than if you had maintained your life’s current status quo. The 10X Rule teaches you how to:
©2011 Grant Cardone (P)2011 Gildan Media Corp
I'm only 1/2 way through but wanted to write a quick note to shed some light on the negative reviews.
This book is not necessarily a how to. At least not so far. What this book is, is a reminder that if you think you are working hard enough, you're not. If you believe you're thinking big enough, you're not. If you feel you have have reached your full potential, you haven't.
I am already finding the 10x mindset chipping away at my "normal" life and showing improvements.
I do recommend listening to this at 2x speed (if you can handle it). As some people have complained, there isn't a lot of new stuff here. But at 2x it's like having a personal instructor trying to motivate you.
This book isn't going tell you there is an easy way out. It IS going to tell you that it's your duty to be successful and to get your butt in gear. Being successful takes effort.
I'm really glad I didn't listen to the naysayers. Sometimes we don't need new strategies, we only need a jolt to wake up and take action.
Hope this helps someone.
I have to admit that I only made it two hours into this book before dropping it. This is very rare for me, as I tend to finish books I start.
I picked this one up because of the high reviews, but now I understand why the bad reviews are so highly rated. In the two hours I listened to I can sum up the information in two words. Work harder.
The author stated this dozens of different ways, but never offered a concrete method. He never offered a reason why the book is even called the 10x rule. Sometimes he said work 10x harder. Sometimes twice as hard. Sometimes 12x as hard.
I've listened to dozens of self-help and motivational books. This is the only one I've felt compelled to leave a negative review for. Save your money =/
Substance. This is attempted empty motivation without anything to back it up. And Grant's accent bugged me.
Eye rolls, sighs, and turning it off.
4.6 stars (at the time I bought) would typically signify a marvelous book. Live and learn.
I am an active reader of leadership, logic, and motivational topics. The content of this book is "hypey" and often not logical in nature. While I appreciate the authors excitement, I fear him setting his readers up for failure.
Additionally, the performance on this book by the author yielded additional insight. He often left his notes, mispronounced words, or you could hear noises in the background. This is not a 10X audio performance.
Still, I did grab a few helpful things in my listening & hope the best for the author on his journey.
There are only two main points in this book: set massive goals (10 times what you think you can achieve) and take massive actions (10 times more than what you would have normally done). So if your goal is save $1,000, then restate that as "I saved $10,000" (as if you've already achieved it). If you think you can get two new customers each week, put in 10 times the effort to aim for 20 new customers each week. Each of the chapters are pounding on behavior changes, like don't behave like a victim. Traffic didn't make you late. That's an excuse. Do more than the average level of work. Commit to and deliver exceptional work. Don't retreat when economic conditions take a down turn. Get out there, meet with the customers, increase your advertising while your competitors are cutting back, and expand your market as they retract. This book reads like a life coach yelling at you.
This book lacked substance! He continually rants and reminds me of the proverbial snake oil salesman. For example, one of his big breakthrough thoughts is that if you work harder you will accomplish more. Of course this is true, but it is not the basis for an entire book. Sorry I gave away the plot. He advises to just say yes to everything without forward thought. I find people who live this approach only add complexity to your lives and usually accomplish less. I find that successful people do exactly the opposite. Successful people eliminate complexity and distractions from their life and have extreme focus on their unique capabilities. Grant might be entertaining to some people, but many of his concepts are dangerous. I am sorry I wasted my time listening to this book.
Classics, history, historical fiction, marketing, Napoleonic stuff and of course 'Boys own Adventure'. This is my bent. Occasional self help as well.
He is very motivational. He believes you have to not only take your level of participation to the next step, but ten steps higher. This can become a little over the top after a while.
More cross referencing to other situations, industries, life experiences.
Not a bad motivational book which you can't argue with, but take it on small dosages and you'll get more from it.
The book seems to be the brain dump of salesman who works in some high-pressure sales industry. The author reads in the same tone that he would conduct a meeting with junior sales people and the content is a continuous stream of motivational platitudes. There may be people that find this valuable but if you are considering the book because of a recommendation based on Peter Thiel's book Zero to One (or another book like it), you will be disappointed.
I would give it 3.5 stars if I could. It is motivational...surprise, that's what he does. There is nothing revolutionary in this book. The premise is simple. Work hard...10x harder than everyone else around you and you will dominate them. The argument has it's flaws as he suggests doing nothing is just as much work as working 10x harder. That part didn't make sense to me. However the book got me excited and motivated to set better goals and work harder to reach those outrageous goals. I liked it but didn't love it. Also, his pronunciation of some words does get annoying. Impartent is not a word...
If you need a shot in the arm or a kick in the butt...listen to it. If you are looking for something new, skip it.
Repetitive and not very insightful. Delivery was not an easy listen, with an aggressive and egotistical tone... "You wanna succeed, just work hard", "Work hard if you wanna succeed", "success comes from working hard".
"A poor version of Tony Robbins"
I felt shouted at by the author (who also narrates this audio book). There was a lot of theory and not much real, practical help... other than do everything ten times more, longer, etc than others. It's the statement that begins to grate within 30 minutes... just do everything ten times greater than previously and expect everything to take ten times longer and the challenges to be ten times greater. I kept listening, despite it getting harder and harder and finally gave up part way through the second CD. There was nothing new in this audio book for me.
I would have preferred a less 'shouty' narrator and someone who spoke at less than a breakneck speed.
"Like being told off by your Dad"
I lasted just over and hour, and had to stop. He doesn't speak in an aggressive, patronising way, but you feel you're being told off by your Dad for not doing your homework?!
That you just need to "Focus, plan and work" 10times more than you're doing at the moment. After over an hour I haven't learnt anything new, and have just had repeated "Do more than others, do 10x the amount of thinking and action you're doing now"
Really can't seen it's going to get any better, and if it does, it should have happened early in the book, before you lose interest
"Instagram one liners and empty of any true insight"
A terrible waste of my time and money. Not a single new or insightful comment, full of one liners that offer nothing more than reading something banal like Instagram.
The are books written for those who need basic show and tell, or simplistic pronounced headliners.
It dictates that success is emulating this books facile mottos, without any evidence at all. It is unqualified and there are 10x better books and writing.
"Full of fluff and disappointment"
I'm very surprised to see all those positive reviews here, are they genuine? Don't bother with this book, you will learn NOTHING new even if this is the first ever book about motivation/success/achieved you read or listen to. It's just a load of fluffy generalizations with very little practical advice or anything that would motivate you to go out and actually achieve 10x. I will have to write this purchase off as a waste of money and keep going back to Brian Tracy's "Maximum achievement" for actionable tips.
"Shouty 7 and half hours on taking Massive Action"
Really disappointing. This was a rehash of self help tomes on taking massive action with take ten times action repeated ad nauseam. With insights like "If success is a main concern for you, then I'd recommend you spend most of your time doing those things that will create success", this brings nopthing new apart from his repeated 10X tag.
I strongly disagree with his belief that most really successful people will get criticised - "You must expect criticism to come your way when you hit success". I guess that if you belive this - you attract criticism. It feels like self rationalisation and a way to deal with his feelings over people who don't rate his seminars & audio books etc. I do agree that focus on long term goals, commitment and massive immediate and sustained action are essential for success - so many other books cover this better and are more helpful on how to take that action.
If you are looking for success, then listen to the Chimp Paradox by Steve Peters and Jonathan Manske's the Law of Attraction Made Simple. Both of these provide the listener with useful psychological insights into how to take massive action. They are much more practical about how to get started and stay motivated - in your home and work life.
Cardone's style is shouty and overwhelming. It's a personal development seminar on speed - rather a book reading.
I wouldn't publish it.
Avoid if you aren't already a fan of the author.
"MUST read for anyone serious about business"
The detail, the way Grant gets you to open your eyes and realise the way people think.
Learning the 10X rule.
Every dam page sentance and chapter.
The book as a whole builds up chapter by chapter, each page gets your blood pumping.
"Great book even better audio!"
I liked that Grant is just like you or I, no silver spoon upbringing. The audio version is delivered with such energy and passion that makes you put his 10x work rate and 32 traits into action NOW. I recommend everyone listen to this but have seen negative reviews on here, probably from the average people that he discusses throughout the book.
10/10 A must read/listen
"High octane motivation to achieve more"
Great book to get you fired up to do much more. Contains useful list of 32 habits of highly successful people.
The sexy way to tell you to work really hard"
I found it really inspiring.
His work ethic is unquestionable, well the work ethic he proposes anyway.
I enjoyed the style of writing and Grant has a good voice, even if I did smile everytime he pronounced the word "impartant" -sic
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