We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
Real Time: Preparing for the Age of the Never Satisfied Customer | [Regis McKenna (Chairman, Regis McKenna]

Real Time: Preparing for the Age of the Never Satisfied Customer

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.
Regular Price:$15.37
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Intuit does it with your personal finances. FedEx does it with your parcels. McKesson does it with your drugs. Just what are they doing? These companies are all offering what you need, whether it be stock quotes, an anniversary present, or a prescription filled, and they're offering it to you quickly. In his provocative book, Regis McKenna, the pioneer of modern marketing, explains how these companies are among those best equipped for the 21st century because they are seizing the opportunity of the real-time world - one in which time and distance collapse, action and response are simultaneous, and customers demand instant gratification...or else they go elsewhere. McKenna explains how to compete and how to manage companies in this world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups, including Silicon Graphics, Apple, Microsoft, and Intel. This exclusive recording marks the first time Real Time is available on audio.

Copyright ©1997 by Regis McKenna; (P)1997 Audible Inc.

What the Critics Say

"...The notion of eliminating hierarchy and long-term planning, and creating real time management that focuses on delivery, results, and customer needs is a key revelation for companies large and small." (Jerry Yang, Cofounder, Yahoo!)

What Members Say

Average Customer Rating

3.4 (8 )
5 star
 (3)
4 star
 (0)
3 star
 (2)
2 star
 (3)
1 star
 (0)
Overall
0 (0 )
5 star
 (0)
4 star
 (0)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Story
0 (0 )
5 star
 (0)
4 star
 (0)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Calum Sydney, NSW, Australia 02-12-06
    Calum Sydney, NSW, Australia 02-12-06 Member Since 2011
    HELPFUL VOTES
    4
    ratings
    REVIEWS
    12
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Needs revision - not 'real time' enough"

    Need to side with the majority of reviewers. Problem with making a book so time specific, is it passes its sell by date very quickly. May have been interesting back in 2000, but (insert your current date here...)

    0 of 0 people found this review helpful
  • Showing: 1-1 of 1 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.