Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement - skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication. You will learn:
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2014 Tim David (P)2014 Gildan Media LLC
Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.
If you have watched Barney the dinosaur, you know the magic words are "please" and 'Thank you". Tim David has expanded the list by adding 'yes', 'you', 'but' and a few others. True, these words are very powerful when used properly, but you don't need an entire book to explain them. Today, our time is our most valuable resource. I would have given this book five stars if he had condensed it to 30 minutes.
I really enjoyed this book. I didn't really know what to expect, but the narrator and author was extremely entertaining. The analogies to Magic made it fun and applicable. There's many great leadership skills here and if you are a person who is a strong Communicator or wants to improve your communication skills this is definitely a must read.
Written a better book
Nothing wrong with the narration
I never would have published it
This is only the second book I have ever returned to Audible or Amazon, complete waste of time & money. These tactics are old and tired and no professional sales person would use them. I guess if your goal is to become one of those sales hacks that call you on your cell on a daily basis, trying to sell you junk that you don't have any need for, then this is the book for you, you'll fit right in with all the other hacks in the cold calling boiler room.
I have read many self help books, business books, sales books and biographies... All in effort to become a better leader and better business professional.
This book is short and to the point. Which is a huge plus sometimes.
The words and explanations given are there and make sense to the listener.
Doesn't flow like a an for the writer although you do learn from it that he coaches for a living.
I am happy with this book and see myself hearing again in the future. I don't completely agree with the price tho, but happy I used a credit for it.
To God be the Glory!!!
Tim, thanks for your time and efforts in putting this book together. It was an enjoyable, educating and a book that I will share with my coworkers and friends. - Chris Spears
I replayed it a few times because I really found that it works and is sometimes strange how simple but yet profound those words are.
Don't really apply to this book but I guess if I had to choose one. It would be Magic Word #6 - Thanks
That the simplest words are the most powerful if there are used properly.
Here are the seven words: I post them because even when I listen to the book I sometimes forget one of them. No matter how many times I read it I still need help to remind myself what they are. Magic Word #1 – Because Magic Word #2 – "Name" Magic Word #3 – If Magic Word #4 - But Magic Word #5 - Absolutely Magic Word #6 - Thanks Magic Word #7 - Help (less)
It's one of those books that make you say, "yes!" I went through this book twice immediately because it's that important. I rank it right up there with Cialdini's "Influence," and will definitely go through it many more times. Thank you Tim David for this book and your work.
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