This is "Marriage 911"! For many single women over the age of 35, the rules for finding the right mate have changed. There are fewer eligible men and fewer opportunities to meet them. Now successful dating coach Rachel Greenwald shares her proven 15-step action program (simply referred to as "The Program") based on the marketing tactics she learned at Harvard Business School. These innovative tactics will empower any woman to find a husband quickly and efficiently - and not just any husband: a wonderful husband.
In her bold, no-nonsense style, Greenwald tells women how to package their assets, develop a personal brand, leverage niche marketing, use direct mail and telemarketing to get the word out, establish a husband-hunting budget, and hold quarterly performance reviews to assess the results. She also shows women how to use these strategies in the new world of online dating and how to avoid common pitfalls. Greenwald's 15 steps form an incredibly unique and effective plan for a woman who wants to jumpstart her dating life and enrich her portfolio of potential husbands.
Learn the answers to the following questions: What are the unique dating issues for women after 35 and how do I handle them? What are the small decisions I make daily that have an impact on my chances of meeting men? What is the "Date/Sex Rule"? What is the one thing I should never say to a man on a first date?
©2003 Rachel Greenwald; (P)2003 Random House, Inc. Random House Audio, a division of Random House, Inc.
Although there were some good points made by the author, to actually put her program into practice you would need a paper copy of the book. Probably not the best book for an audio book.
Not a particularly useful book for the person who would like to be married but is basically happy with life. Program requires that "marriage" be your number one priority. Sorry, but I've got a life.
There were a few things that made me stop and think though.
I love her no nonsense approach to getting married. As a dating coach myself, I know how hard it is for people to accept personal responsibility for their dating life, but this book gives renewed faith and hope to those seeking to make it happen. Rachel is brilliant and I highly recommend this book.
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