Creativity is not about what you do for a living, or how you dress. Accountants and receptionists need creativity as much as designers and song-writers. Creativity is not just for budding Mozarts and Einsteins. In uncertain times, we all need to be able to come up with fresh ideas, to sort out the good ones, and make them work. You don't want to move to Scotland, but I don't want to carry on in this dead-end job. Dad is getting frail, but the house isn't big enough to have him. We are afraid to let Sophie go to France, but she says that is "so not fair!".
Creativity is about discovering other possibilities that we have not dreamed of yet. Be Creative is about how to grow the kinds of minds that think new things.
©2004 Guy Claxton and Bill Lucas; (P)2004 BBC Audiobooks Ltd
There are no reviews for this title yet.
"good ideas, lousy delivery in audio format"
Ideas are excellent. In audio book form - I found the delivery dull and uninspiring. (I'm a great fan of Guy Claxton's ideas so was expecting a dynamic experience.)
"No-nonsense, sound thinking and useful"
I've read books by both Guy Claxton and Bill Lucas, so guess I had a good idea of what to expect.
'Be Creative' is clearly set out and the narrative swaps between Guy and Bill. The content is no-nonsense, clearly given and highly practical.
Recommended if you want to give your brain a gentle nudge in the right direction.
Will be listening to this again and again.
Report Inappropriate Content