The story of Nintendo’s rise and the beloved icon who made it possible
Nintendo has continually set the standard for video game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.
The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die-hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: Mario’s eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because he was considered expendable; Minoru Arakawa, the son-in-law of Nintendo’s imperious president, who bumbled his way to success; and the unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the nongamer, especially now with the Wii.
Even those who can’t tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
©2011 Jeff Ryan (P)2011 Blackstone Audio, Inc.
“One of America’s favorite pastimes is covered in exhaustive, enthusiastic detail.” (Publishers Weekly)
There are so many points throughout this reading that the pronunciation is painfully incorrect. Couple this with a bunch of strange anecdotes and made up facts, and it makes for a pretty terrible read.
I like the style the author uses. It can get a little too pop-culture at times and sometimes the volume of references can dilute the content but overall I liked it.
Some flaws with the information here and there. This should be viewed as a brief history of Nintendo from a fan's perspective. Some reviewers are too critical because this is not intended to be a scholarly work but simply an ode to Nintendo.
The vocal talent was good. He read it with the intended lightness and fun in which it was written.
I thought i might enjoy this book, but it far exceeded my expectations. I'm 32, and this book was like listening to the history of the businesses of my childhood. A mix of nostalgia, trivia, business insight and philosophy, i got way more out of this book than i was expecting.
This book is a good account of Nintendo's history and Mario's upbringing. It's clear, interesting, and well-paced for the most part. Ray Porter's narration is quite good as well. The only real complaint I have with the book is the author's injection of his personality into the writing. After a while I found myself groaning out loud as another uncreative personal quip was plopped into the writing, such as "nobody puts Baby Mario into a corner." I feel like the narrator struggled with this as well. These come up quite a lot, but if you're really interested in a major chunk of Nintendo history and you can get this book as a Daily Deal, I would still recommend checking it out.
An okay listen but it seems a bit detached from gaming culture. Jeff Ryan did good research but he just doesn't seem to be a gamer from what I heard. Also some game titles were butchered .
A fascinating look into the history of Nintendo, viewed mostly through the prism of the various roles Mario has played for them. The book starts very strong with Mario's formative years, sharing a lot of insights that belong just as much in a management book as one about video games. But, as the tale moves toward the modern day, the thesis just gets rehashed and the insights get fewer and further between. Still, a nuanced performance by the narrator makes this an enjoyable listen to the end.
Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.
This is one of the better audiobooks I have read in a while. I listen to audiobooks in my car, and this is one of those where I often find myself parked in my destinantion just wanting to hear a little bit more of the story.
The author is a great storyteller. It's well narrated, well documented, and entertaining.
It provides a great story of how Nintendo became a legendary gaming company, what it did right, what it did wrong. It provides a great story about how the games industry grew and how it evolved along with the technology that made it possible.
It would have been better if there weren't so many mistakes.
I was hoping to learn something new about Nintendo and Super Mario, but their are so many mistakes.
I'm not sure I can trust this guy.
A very educational, yet delightful biography chronicling the Birth of Mario with Donkey Kong, skyrocketing success with the SMB Games and the subsequent Nintendo Console Evolution. This book is a MUST for all Fans of the heroic but lovable Plumber of a Thousand Faces. Two white gloves Thumbs UP!
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