The story of Nintendo’s rise and the beloved icon who made it possible
Nintendo has continually set the standard for video game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.
The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die-hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: Mario’s eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because he was considered expendable; Minoru Arakawa, the son-in-law of Nintendo’s imperious president, who bumbled his way to success; and the unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the nongamer, especially now with the Wii.
Even those who can’t tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
©2011 Jeff Ryan (P)2011 Blackstone Audio, Inc.
“One of America’s favorite pastimes is covered in exhaustive, enthusiastic detail.” (Publishers Weekly)
An interesting book about the history of Nintendo, the company, and how it started from its humble beginnings as a card maker to the impressive franchise it is today.
It's very much a look at Nintendo from a business perspective and talks about the political conflicts, the Japanese cultural influences, and international expansion through a historical recounting of their product releases up to the Nintendo Wii. Those interesting in game industry history would likely like this book.
This book focuses primarily on the Mario Franchise, but does touch a little bit on Zelda, Kirkby and others. However, those are mostly ignored in favor of discussing Mario the brand's growth over time.
We love Nintendo at our house and have bought every game system over the years and most games that Nintendo has made. So all of this story is very familiar to me. I wanted my son, quite a Nintendo gamer, to read this, but he thought it was far too boring and too businessy. I enjoyed learning about the business side and found it interesting. I liked the author's insights and jokes. The book was written in 2011 so it doesn't include the current state of Nintendo.
Yes. The author and the narrator both did a good job.
I wanted to hear more about the challenges and failures that Nintendo encountered. This book focused too much on the success of Nintendo.
The most inspirational thing about this book was a court case that was covered. It made me want to stand up and fit against legal bullies.
Nintendo was shown in too favorable of light. Much more could have been gained by learning how Nintendo recovered from their failures, rather than just gushing about how great Nintendo is.
Take everything you hear in this book with a grain of salt. Countless things are either misrepresented or just wrong.
This book covers the strategy and history of this important global company. It's great conversation material as well as full of insights into gamers and the gaming industry.
YES, the narrator does an excellent job telling the story.
I enjoy this performance. He's a competent and quality narrator.
I honestly didn't know what to expect when I read/listened this. It's a great history of nintendo from its humble beginnings through to modern day.
like I said I didn't know what to expect when I first started listening but couldn't put it down. I was engaged/informed and entertained from start to finish. Kudos to author and all the way down the line.
Loved the book. Narrator did an excellent job in presentation. Interesting look at Mario and his impact on the gaming market, Nintendo, and the last 3 decades.
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