We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
Subliminal: How Your Unconscious Mind Rules Your Behavior | [Leonard Mlodinow]

Subliminal: How Your Unconscious Mind Rules Your Behavior

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.
Regular Price:$24.50
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.

Your preference in politicians, the amount you tip your waiter - all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.

Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.

Download the accompanying reference guide.

©2012 Leonard Mlodinow (P)2012 Random House Audio

What the Critics Say

“One of the 10 books to watch out for in 2012.” (NewScientist.com)

“Mlodinow never fails to make science both accessible and entertaining.” (Stephen Hawking, author of A Brief History of Time)

“Think you know the whys and hows of your choices? Follow Mlodinow on a gorgeous journey that will make you think again.” (David Eagleman, author of Incognito)

What Members Say

Average Customer Rating

3.9 (173 )
5 star
 (67)
4 star
 (51)
3 star
 (40)
2 star
 (8)
1 star
 (7)
Overall
4.0 (140 )
5 star
 (60)
4 star
 (37)
3 star
 (33)
2 star
 (6)
1 star
 (4)
Story
4.0 (144 )
5 star
 (54)
4 star
 (52)
3 star
 (27)
2 star
 (7)
1 star
 (4)
Performance
Sort by:
  •  
    Jeanine Newbury Park, California, United States 08-18-12
    Jeanine Newbury Park, California, United States 08-18-12 Member Since 2010
    HELPFUL VOTES
    50
    ratings
    REVIEWS
    31
    26
    FOLLOWERS
    FOLLOWING
    9
    0
    Overall
    Performance
    Story
    "All Around Good Book"

    This is such an enjoyable listen, I highly recommend it. Leonard Mlodinow is a great writer and narrator. He used so many good examples I was captivated throughout. I listened to it at work while I was doing tedious tasks and it carried me through easily. If you want to understand why you do certain things, this book will help you. I'm looking forward to listening to more books by this author.

    3 of 3 people found this review helpful
  •  
    Taxvictim Raleigh, NC 07-03-12
    Taxvictim Raleigh, NC 07-03-12 Member Since 2010
    HELPFUL VOTES
    7
    ratings
    REVIEWS
    20
    8
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "Memory is faulty, subconscious controls you."

    We listened to this on a long car trip. The author is the narrator, and he did a great job. It sounds like a regular guy just talking to you instead of someone reading a book out loud. He has a light touch and entertains while educating.

    The book gives many examples of studies where people's actions and conscious decisions are controlled by their subconscious, much more than the study participants ever expected. You hear a lot of examples where the subconscious also affects memories.

    The author describes in detail how your mind has to fill in certain gaps in perception, and the subconscious controls how the gaps are filled in. There was substantial evidence that a person's perception of events or interpretation of evidence is heavily influenced by the person's position or possible gain, even when the person is offered a separate incentive to remain neutral.

    There are examples where people are tricked into "remembering" events that never happened. One interesting study asked students in the week after 9/11 to write down their memories of that day. A year later, they were asked to recount the memories again, and the majority of students had enhanced the drama of what happened to them on that day (how they heard about it, what they did, etc.). When presented with their own written version of events from the week of 9/11, the students denied that was what had happened.

    Overall, this is very enjoyable and informative 7 hours of listening. I'm definitely going to get Mlodinow's other book next.

    3 of 3 people found this review helpful
  •  
    Amazon Customer Norway 06-27-12
    Amazon Customer Norway 06-27-12 Member Since 2011
    HELPFUL VOTES
    4
    ratings
    REVIEWS
    14
    2
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "Brilliant."
    If you could sum up Subliminal in three words, what would they be?

    Genius, important, correct.


    What was one of the most memorable moments of Subliminal?

    The part that started with the first sentence of the book and ended with the last.


    Which character – as performed by Leonard Mlodinow – was your favorite?

    His alter ego.


    Was this a book you wanted to listen to all in one sitting?

    Yup, hard to put down. Takes ten hours to get through .


    Any additional comments?

    The writer is highly intelligent. We should (in this case) be happy that he smoked some weed in his first Caltech years so he could drop out and focus on social science instead, this book raises the level of this type of writing. Had Mlodinow not taken his irregular route through life he may have (predictably) taken home his Nobel prize in boring old physics, we can be happy he chose as he did (subliminal driven or not) to raise the bar of former 'trivial' and 'un-scientific' science.

    2 of 2 people found this review helpful
  •  
    Bob southwest PA USA 06-24-12
    Bob southwest PA USA 06-24-12
    HELPFUL VOTES
    9
    ratings
    REVIEWS
    96
    4
    FOLLOWERS
    FOLLOWING
    0
    1
    Overall
    Performance
    Story
    "Pretty Good"

    I was curious about the impact of our unconscious minds on our everyday behaviors, having come to this subject from an interest in non-verbal communication. Leonard Mlodinow does, to this novice, a great job of explaining the unconscious mind. He goes on to give numerous examples, many humorous or otherwise entertaining, of the impact of the unconscious over our thinking, sometimes rationalizing, part of the mind. He also narrates his book and does an admirable job. His voice is easy to listen to, and he keeps a good pace.

    Subliminal was given a four star rating because I began to get bored, but that is not on Mlodinow. It is on me. I found out some of the things I wanted to know about the importance of the unconscious and kept thinking of what else I could be listening to. So many books, so little time!

    2 of 2 people found this review helpful
  •  
    Matt Tampa, Florida, United States 11-11-13
    Matt Tampa, Florida, United States 11-11-13 Member Since 2013
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    7
    6
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Fun but . . . ."
    Where does Subliminal rank among all the audiobooks you’ve listened to so far?

    Overall, an entertaining treatment of the subject matter, but some of the anecdotes/science tidbits i had read in other books (e.g., David Eagleman's "Incognito"), and the total read was not as cohesive or wow-ing as Mlodinow's "Drunkard's Walk" (which i really enjoyed).


    What’s an idea from the book that you will remember?

    "theory of mind" - very interesting. i look forward to learning more about it.


    1 of 1 people found this review helpful
  •  
    David IDYLLWILD, CA, United States 11-12-12
    David IDYLLWILD, CA, United States 11-12-12 Member Since 2012
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    3
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "See Your Mind in a Whole New Way"
    Any additional comments?

    What you think--is not what you think you think. Your conscious mind--because it's the only part that speaks to you--is taking credit for a lot of the real work done in the much deeper parts of the brain. Very recent breakthrough discoveries in neuroscience have resulted in several surprisingly counter-intuitive insights into our intuition.The author turns what could have been a complicated subject, into clear explanations backed up with results of several very interesting experiments. This was a fun and fascinating journey into the the inner-space of the mind, giving the reader a peek into who 'they' really are.

    1 of 1 people found this review helpful
  •  
    christopher San Jose, CA, United States 08-31-12
    christopher San Jose, CA, United States 08-31-12

    i drive a truck on the night shift. i love hearing interesting stories, i need some action to keep me awake :)

    HELPFUL VOTES
    3
    ratings
    REVIEWS
    21
    18
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "what am i thinking?"
    Is there anything you would change about this book?

    it was good


    How would you have changed the story to make it more enjoyable?

    fireworks


    Did the narration match the pace of the story?

    yes, the narrator is a bit dry but i thought it was the right tone for the subject.


    Could you see Subliminal being made into a movie or a TV series? Who should the stars be?

    no need to make this a picture show. i could see robin williams making this more fun.


    Any additional comments?

    good information.

    1 of 1 people found this review helpful
  •  
    Istvan Budapest, Hungary 07-30-12
    Istvan Budapest, Hungary 07-30-12 Member Since 2012
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    4
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Fun to listen to, I enjoyed it a lot, though..."
    What made the experience of listening to Subliminal the most enjoyable?

    ....I cannot remember much of it now (but that is probably only me.). It is the classical "get the gist of many interesting social science and psychology experiments together" and it was all really well brought together. It was interesting that all the research cited has strong links to behavioral economics, but (as far as I can remember), Kahnemann and Tversky are not mentioned, as you would expect. But this just shows how things come togeher from many angles.The author narrates it, which comes out really well, I think.


    What did you learn from Subliminal that you would use in your daily life?

    Curiously, there are many things I thought I would want to remember and use, but now I do not remember any ony of them anymore :)


    1 of 1 people found this review helpful
  •  
    Erick United States 06-05-12
    Erick United States 06-05-12
    HELPFUL VOTES
    20
    ratings
    REVIEWS
    3
    3
    FOLLOWERS
    FOLLOWING
    3
    0
    Overall
    Performance
    Story
    "Interesting..."

    It's interesting, but I guess that the bottom line is that I don't remember much about the audio book even though I just listened to it not more than a week ago, but that would be okay since my memory betrays me according to the author. It's another book to make the drive to and from work more interesting...

    3 of 4 people found this review helpful
  •  
    Ken Hopson richmond, va usa 05-29-12
    Ken Hopson richmond, va usa 05-29-12 Member Since 2011

    kwhopson

    HELPFUL VOTES
    1
    ratings
    REVIEWS
    2
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Subliminal by Mlodinow"
    If you could sum up Subliminal in three words, what would they be?

    Lots of examples.


    What was one of the most memorable moments of Subliminal?

    Hard to nail down the most memorable moment. Collectively, the moments illustrated the authors intention of showing how important the subconscious is determining most of our decisions. Individually, the moments ran on from one to the next and on to the next and on to the next. There were so many references to tests and their results that I began to lose focus. Still, I was glad I listened to it. I'm better informed on how little control I have in my conscious thought.


    Have you listened to any of Leonard Mlodinow’s other performances before? How does this one compare?

    I have not listened to any other Mlodinow's books.


    What’s an idea from the book that you will remember?

    My conscious thought is greatly influenced by my subconscious.


    1 of 1 people found this review helpful
  • Showing: 1-10 of 13 results PREVIOUS12NEXT

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.