When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable - making us predictably irrational.
From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world - one small decision at a time.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2008 Dan Ariely; (P)2008 HarperCollins Publishers
The ideas in this aren't unique, and the way they're presented implies that you can't possibly learn not to be irrational in these ways. Except you can. By presenting it this way, the author makes the world look rather bleak. There are other, better books on similar subjects.
I'm so glad I listened to this. I learned a lot from it. However, a lot of their experiments were conducted in small groups with minimal control groups so I'm not too sure how accurate the numbers are.
This book offers much insight on personal, some business, interpersonal and psychological tendencies and habits. Understanding the cases studies and practices we unknowingly suffer from will of benefit to us.
How fools we are we think we are on driver seat while our mind always deciving us
This book should be required reading for everyone!
Important, enlightening & meaningful in understanding ourselves & the world around us.
Thank you, Dan!
A Great Listen
There was no fluff, straight the point.
Each chapter had a new topic that was easy to follow and understand.
This book will get you to learn not to trust your judgement so blindly. Deepening our understanding of how we tend to make decisions is a tortuous route to self confidence... Eventually it helps to know why things don't come out the way we expected... In any case, this is a well written book with heavy and dense content, the result of serious and extende research, made light by the way it is written and read.
If you would have asked me if I do irrational things prior to reading this book, I would have said no. Now I'd say yes, some things, but you do too. This book presents many rationally structured studies about human behavior and their results. It's nice that it has many little parts, all of which would be interesting on their own.
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