When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable - making us predictably irrational.
From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world - one small decision at a time.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2008 Dan Ariely; (P)2008 HarperCollins Publishers
Started off interesting but then took a weird turn, the test ran to reach theories were less than scientific.
It was a breeze to get through this audio book. The narration and clarity of what was being communicated allowed me to focus more on my own interpretation of the text. The addition of how some of these theories can be applied to real life situations allowed me to see the actual changes I can apply to myself.
I am a relative new commer to non-fiction books. In the past I have had a hard time getting into them. This book is well written, funny and kept me interested until the very last page.
The narrator was great to listen to.
As a relatively well-read person within the field of Behavioral Finance (BF) literature I have already heard/read about a lot of the parts of the studies this book is based upon. It therefore didn't bring me a lot of new stuff. However, it is Ariely who is the first hand source of it and the book is full of good stories and interesting research. It is a great book for someone that is in the beginning of their BF journey.
Ariely ties up the book beautifully by his ending main lessons, which are indeed the main takeaways from this book.
If you are in any human service occupation you need to get this book. The chapter on medicine was particularly poignant for me in my role as a medical school professor. Well narrated and clear it gives the listener a lot to think about.
The research done by Dan Arial and his colleagues are fascinating to say the least. If you liked "Thinking fast and slow" by Daniel Kahneman you will find this book interesting as well.
Also, Simon Jones makes an extraordinary performance. The only minor (and I do mean minor) flaw is the production/mixing, as the cuts between takes are sometimes a bit too obvious. Regardless, this is a must-listen!
You are what you feed your mind...so, feed it the good stuff!!!
The testing, analysts and suppositions in this book are truly amazing. Well done! Well researched! Well written! Worth the investment in time and money!!!
Report Inappropriate Content