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Predictably Irrational: The Hidden Forces That Shape Our Decisions | [Dan Ariely]

Predictably Irrational: The Hidden Forces That Shape Our Decisions

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Publisher's Summary

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the 10 Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save 25 cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable - making us predictably irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world - one small decision at a time.

Download the accompanying reference guide.

©2008 Dan Ariely; (P)2008 HarperCollins Publishers

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    Janna Englewood, CO, USA 05-20-08
    Janna Englewood, CO, USA 05-20-08
    ratings
    REVIEWS
    5
    2
    Overall
    "logical review"

    excellent examples that can be applied every day

    0 of 1 people found this review helpful
  •  
    David LLandudnoUnited Kingdom 04-14-08
    David LLandudnoUnited Kingdom 04-14-08
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    5
    5
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    FOLLOWING
    0
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    Overall
    "Good book - if a little repetative"

    Very interesting subject and well presented - could have been a little quicker to get to the point but I managed to get to the end.

    Very good reading!

    0 of 3 people found this review helpful
  •  
    Marcos Henrique Faco Rio de Janeiro, Brazil 04-08-08
    Marcos Henrique Faco Rio de Janeiro, Brazil 04-08-08 Member Since 2007
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    6
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    133
    6
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    0
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    Overall
    "Very good"

    A very good book for people who works with marketing,like me.

    0 of 3 people found this review helpful
  •  
    Jourdan Anchorage, AK, USA 12-20-09
    Jourdan Anchorage, AK, USA 12-20-09
    ratings
    REVIEWS
    1
    1
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    "Great"

    Very Interesting and True!

    0 of 5 people found this review helpful
  •  
    Angela miami, FL, USA 05-06-09
    Angela miami, FL, USA 05-06-09
    ratings
    REVIEWS
    5
    1
    Overall
    "Not what I expected"

    The book seemed to be interesting but the various experiments that the author cites makes it a kind of boring and confusing. Booooringggg!! I couldn get passed the second chapter :(

    0 of 9 people found this review helpful
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