A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry.
In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever.
The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan.
Based on more than 200 interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a $60 billion industry.
©2014 Blake J. Harris (P)2014 HarperCollins Publishers
Classic underdog story
The ongoing battle between Sega of Japan and Sega of the US
Moments of laughter
I would recommend this audiobook to anyone who grew up playing video games in the 80s and 90s. I used to own a NES and an SNES and my cousin owned a Genesis (I later moved on to the PlayStation). This book does an excellent job answering all the questions I ever had about this awesome time in the Home Video Console eras.
I loved how the story played out like a drama and not like a history.
Fred Berman did an excellent job on all the characters. No one stood out as being exceptionally better (which I think is a good thing)... but I really liked the way he personified the geeky nature of Howard Phillips.
Herman had the tough task of performing voices from Japan, Iceland, Britain, and the United States. His female voices were also well done. The narration did a wonderful job of adding to an already great story.
I'm a huge fan of video game history and I've read a few books on the subject. This is easily one of the best. A must-read for those interested in the subject, especially those with a soft spot for Sega. Bergman does a great job narrating the book and actually manages to deliver a pretty decent Japanese accent, even if the few other accents he occasionally brings out aren't great. I enjoyed it from start to finish. I would recommend this to anyone interested in the subject matter.
The rise and fall of Sega of America during the 16 bit era under the leadership of Tom Kalinske, is a fascinating underdog story. Granted, it probably helps if you are a gamer, even more so if you had been one during that time period, but who doesn't love the story of a scrappy group of ragtags who take a nothing and make it something? Unfortunately, as anyone who knows the gaming business knows, this story doesn't have a happy ending, which I won't spoil, even though it's pretty much common knowledge how the whole thing went down by now.
I hate to repeat what so many other reviewers have written, but I can't get around it. This book reads like a cheesy novelization of a movie, which is no surprise considering it's author, Blake J. Harris is a screenwriter who is co-directing the movie of this book which, if I'm not mistaken, was already in planning before this book was even published. Harris admits in the introduction he may have take some poetic license here and there and it shows. Everything that happens in this book is so dramatic!
It doesn't help that Fred Berman is performing the heck out of the text. I'm not sure how else one could do it, but he matches groan worthy dialogue with clipped, Comic Book Guy cadences and almost gets to Mickey Rooney in Breakfast At Tiffany's level when reading Asian characters. The audiobook performance really emphasizes how annoyingly this thing was written.
So why didn't I just stop and hit the "return" button? Because the story is that fascinating to me. While I knew some of the details from years of reading retrogaming magazines and the book about Nintendo, Game Over, this was still very informative. I learned a lot of things, especially when it came to the origins of Sega's entry into the 32 bit era, and that was what kept me coming back.
The problem is, I have to wonder how much really happened and how much was that aforementioned poetic license. Certainly some things are a matter of record, but so many events happened behind closed doors and out of the public eye. Though I know Harris is said to have interviewed 200 people, the heavily dramatized style of writing causes me to instinctively question what I am hearing.
It would also have been really great to have seen more involvement from Sega of Japan. I haven't any idea how much Harris reached out to them and, if he did, it wouldn't be a shock to learn he was rebuffed. Still, without getting into too many spoilers, there are a lot of unanswered questions that only the people at Sega of Japan could answer, although it sounds like Tom Kalinske and all his team are probably still looking for those answers too.
The bottom line is, there's a great story here, it's just unfortunate the wrong person chose to write it. If you can stomach the unnecessary cinematic tone, and the audiobook performance to match, there's some good stuff here. It's just a shame that Harris couldn't have just written a book rather than trying to simultaneously make it into a movie.
Mainly a sci-fi, and fantasy junkie who also enjoys horror, whodunnits, and books about animals and sports. I'm also an amateur filmmaker.
Console Wars gives us all a trip down memory lane, returning us to the mid 80's through the mid 90's, which to me is the "Golden Age Of Video Games". The book focuses mainly on Tom Kalinski, the head of Sega of America, and follows him through the whirlwind ride that Sega took, coming to prominence in the 16-bit wars only to lose it all in 32-bit.
I really really enjoyed being taken back and re-living that era of video games. And along the way I learned tons about all the corporate strategies and deal-making and such that was going on. Fascinating stuff. Also the reading of this book is outstanding.
The only downside to me is that the book somehow doesn't take it's own advice, namely that "The name of the game is the game". In other words, the book gives us so much detail about what the heads of the companies are doing, what their strategies were, what the marketing department was doing, how they were coming up with their slogans and advertisements, and on and on. But what they talked surprisingly little about were the games! What would have been much MORE interesting to me was more of a focus on the development of the games, how the games were received by players, discussions about game genres and technologies and peripherals and all that stuff. THAT would be been a lot more engaging.
But anyway... it's still a really good and interesting book. Highly recommended for fans of video games who are interested in some of the history and behind the scenes stuff of that era.
I know the book is supposed to be the Tom kolinsky Story and there's so many details and it's hard to tell how much wood is actually absolutely factual and how much is it. But it feels like there's another story to be told.
the entire book ends with the introduction of the PlayStation but anybody who's been following video games knows that's when a whole new chapter of gaming begins and when intendo really loses its mine. With a series of garbage systems.
I became completely addicted to this book. It combines 1990s nostalgia, corporate Intrigue, and a character study of some of the most important people in the video game boom of the early 1990s.
The narrator does a tremendous job separating all the characters, and the author does a great job of making what could have been a very dry subject an incredibly compelling one.
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