In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behaviour, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message, that one imaginative person applying a well-placed lever can move the world.
Don't miss any of Malcolm Gladwell's books, articles, and interviews.
©2000 Malcolm Gladwell; (P)2000, 2005 Time Warner AudioBooks
"A fascinating book that makes you see the world in a different way." (Fortune)
I love learning thru books, about life, people and ways to be better. My best listen so far? The Power of Now, have a good listen!
This Book is very Entertaining. Gladwell has a fun style of writing and some interesting case studies. Out of all the book I took one message, think about who are the connectors, salesman and mavens for your business, treat them different and help the word of month "tip" your business.
This is a 4 star review because there was only one applicable thing about this book.
The narration is very good, which is seldom accomplished by the own author, it was an overall great listen
Loved it, but felt it lacked more in deep analysis of all those viral cases. I have found that Jonah Berger's book goes well beyond this one, and therefore has more practical value.
Would recommend to anyone who would like insights on how change happens. Well constructed and considerate to real world application
A better narration by some professional narrator.
I liked the concept in the book.
But listening to the content is boring.
No, because although the author is good at writing ideas, is very slow and boring reading them.
Economics in one lesson, bacause it gives you the complete idea on how economics work and then reading the Tipping Point is better for understanding the little context wher big changes take place.
The seed of great things.
Gladcom Maxwel should focus on writing, he isn't really good reading.
Well written with great real life examples of how real trends and business opportunities are created.
I have read many business books. Many talk about finding new business opportunities but I have not read anything which clearly describes the principles of market trends like this book.
The diversity of real life examples. Who would have thought that Aids, New York crime statistics and footwear have so many things in common.
Anyone in business (or thinking of buying a business or selling a business) looking for the next big trend should read this book. As a Commercial Real Estate agent and business broker specialising in Leisure Property and Business I can see how many of my clients who have restaurants, cafes, motels, hotels and resorts can all benefit from reading this book. eg what is the new food menu trend, what style of bars are going to grow, which type of customer should you target for your resort and more importantly how to use your resources and imagination to find these trends. This book shows that there is generally much more money to be made finding the new niche market rather than simply copying the opposition.I have already started to recommend this book to my clients and colleagues.
The way mister Gladwell reads is very flat and badly articulated, making the audiobook very boring even though the story is not.
I didn't like the way the book is read
The explanation of the six degrees of separetion
The book is very interesting and The fact that it's read by the author is really great.
It is easily understood (english is my second language) and The points of The story are clear.
"Abridged version lacks substance"
I generally avoid abridged versions but got this one by mistake. It's not awful, but I get the feeling that a lot of the substance was probably thinned out to shorten the running time, which is a shame - Gladwell's other works contain a wealth of wonderful detail, whereas this felt like it didn't go deep enough into the points made. I will be returning it and getting the unabridged version instead.
Really enjoyed this book- was recommended to me by a friend. Was impressed by the annecdotal examples making it much simpler to understand the concepts being put forward and this made it much easier to listen to than something which would be more traditional in its approach.
"Good read and very informative"
I have read this book about 5 times and I am not done yet. it teaches loads of concepts needed in life and in business. it will also teach you what other people do to be successful
"Fantastic book, not so great performance"
Havent seen the printed version, couldnt say
Made To Stick, since it builds on concepts from that book and Im fairly sure they mentioned The Tipping Point in that one as well. Both are fantastic and take nothing away from each other, only deepens the understanding of trends and ways to ensure successes
Faster pace and a little emotion. Did get the feeling of apathy and distance
Fantastic concept and the content of the book is amazing, the reader could have used a lot more emotion and made it a lot faster. Overall great and a easy recommendation for anyone looking to broaden their understand of trends, group mentality and several interesting phenomenon in our culture
A real eye opener! Really fascinating perception that will enlighten and encourage you to examine which type you are.
My first audio book experience, 'glad' to have selected gladwell. Brilliant narration. The tipping point provides intriguing observations for social phenomona that were either unexplained or conventionally understood. An insightful perspective on what actually comes into play when a product or message goes viral achieving critical mass adoption.
"Amazing as always"
This is the third book that I've read by Malcolm Gladwell and I have to say that I truly love his work!
"Typically Great Gladwell Story Telling"
Firstly, my only complaint is that you can't get an unabridged version. Right complaint over, it's another great listen, and another great tale of amazing facts, history and logic. Told with Gladwell's compelling pace and timbre, his stories unfold with wonderfully engaging tempo. If you've not listened to one of his Audio Books, then this would certainly be a great starting point as you dip into a range of very interesting and spellbinding facts, figures and connections. It simply makes sense when told by Mr. Gladwell.
"Hooray for Gladwell!"
What an experience! Loved the way Gladwell told the story, loved the stats he brings to historical facts to link cause and effect of events. Totally recommend this book to everyone!
It's dead good. Really interesting points made by Gladwell. You should go buy it! :-)
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