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The Tipping Point: How Little Things Can Make a Big Difference | [Malcolm Gladwell]

The Tipping Point: How Little Things Can Make a Big Difference

Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a best-selling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning?
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Publisher's Summary

Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a best-selling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning?

In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message, that one imaginative person applying a well-placed lever can move the world.

Don't miss any of Malcolm Gladwell's books, articles, and interviews.

©2000 Malcolm Gladwell; (P)2005 Time Warner AudioBooks

What the Critics Say

"A fascinating book that makes you see the world in a different way." (Fortune)

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  •  
    T. Goss Washington, DC 04-17-07
    T. Goss Washington, DC 04-17-07 Member Since 2005
    HELPFUL VOTES
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    14
    4
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    "Trevor Goss"

    Great book for anyone interested in the power of word of mouth or viral marketing. The examples are interesting and the points are well made.

    0 of 1 people found this review helpful
  •  
    Stanley New York, NY, USA 03-01-07
    Stanley New York, NY, USA 03-01-07
    HELPFUL VOTES
    151
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    "oops -- who knows who might have liked the book?"

    I am an audible user who tries to avoid listening to abridgments (and won't touch a Reader's Digest Select Edition -- previously known, and more honestly so, as "condensed books")

    I make mistakes now and then, though, and didn't notice that this was an abridgement until the credits were rolling at the end of the read.

    Who knows if I might have liked the book. The subject matter was intriguing, the reading well done. But I'd like to share my views with folks who were free to "read" the book (I can't; reading it is not possible with my vision). So I have no idea how much I heard, nor how much was edited out.

    It's a pity ...

    0 of 1 people found this review helpful
  •  
    Blair Surrey, British Columbia, Canada 12-29-05
    Blair Surrey, British Columbia, Canada 12-29-05
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    10
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    "A must read for any business person"

    Gladwell offers several good examples of how we can create change when there is a clear understanding of what forces are at play. Well written with very interesting examples, this book has helped focus the marketing of our business as well as the direction of change. Listen twice!

    0 of 1 people found this review helpful
  •  
    melody333 Banning, CA United States 11-04-05
    melody333 Banning, CA United States 11-04-05 Member Since 2005

    melody333

    HELPFUL VOTES
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    "The Tipping Point"

    Filled with interesting data, read with enthusiasm. A very good read (listen).

    0 of 1 people found this review helpful
  •  
    Glen San Antonio, TX, USA 07-25-07
    Glen San Antonio, TX, USA 07-25-07
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    "Narcalptic"

    Great information, but the author reads it like he is drunk on chough syrup.

    1 of 5 people found this review helpful
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