In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message, that one imaginative person applying a well-placed lever can move the world.
Don't miss any of Malcolm Gladwell's books, articles, and interviews.
©2000 Malcolm Gladwell; (P)2005 Time Warner AudioBooks
"A fascinating book that makes you see the world in a different way." (Fortune)
Great book for anyone interested in the power of word of mouth or viral marketing. The examples are interesting and the points are well made.
I am an audible user who tries to avoid listening to abridgments (and won't touch a Reader's Digest Select Edition -- previously known, and more honestly so, as "condensed books")
I make mistakes now and then, though, and didn't notice that this was an abridgement until the credits were rolling at the end of the read.
Who knows if I might have liked the book. The subject matter was intriguing, the reading well done. But I'd like to share my views with folks who were free to "read" the book (I can't; reading it is not possible with my vision). So I have no idea how much I heard, nor how much was edited out.
It's a pity ...
Gladwell offers several good examples of how we can create change when there is a clear understanding of what forces are at play. Well written with very interesting examples, this book has helped focus the marketing of our business as well as the direction of change. Listen twice!
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