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The Tipping Point  By  cover art

The Tipping Point

By: Malcolm Gladwell
Narrated by: Malcolm Gladwell
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Publisher's summary

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Don't miss any of Malcolm Gladwell's books, articles, and interviews.
©2000 Malcolm Gladwell (P)2005 Time Warner AudioBooks

Critic reviews

Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]

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What listeners say about The Tipping Point

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  • Overall
    4 out of 5 stars

Great!

I liked this book so much I went out and bought a hard copy. The only down side is that listening to the audio book makes it hard to take notes and stop to think more deeply about an issue/topic/concept being raised.

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  • Overall
    5 out of 5 stars

Excellent

I enjoyed this book so much. It really causes you to think.

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  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    3 out of 5 stars

Great Short Read

I read this after Outliers and Blink, the entire series is great. I would suggest reading them in order of when they were released, you don't need to but you get a bit more of a grip of the concepts.

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  • Overall
    3 out of 5 stars

Too abridged

I was so surprised when the book ended so quickly. I had the feeling a lot of what the author had written had been left out. I'm going to stick to unabridged audiobooks in future. And I'm going to buy this book in paper version so I can read the parts that were cut out.

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  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

great read

great info and insight into what can take something to the next level and beyond.

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  • Overall
    3 out of 5 stars

Great book, too drastic abridge job

This book is a true classic. I read the text version a while ago and thought i would hear a "refresher". I was hihgly dissapointed that many of the examples and topics covered in the paper version were not even mentioned here.
This book will get you acquianted with the general concepts, but if this stuff really interest you find the nonabridged version or read the paper back.

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18 people found this helpful

  • Overall
    3 out of 5 stars

Narcalptic

Great information, but the author reads it like he is drunk on chough syrup.

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1 person found this helpful

  • Overall
    5 out of 5 stars

Trevor Goss

Great book for anyone interested in the power of word of mouth or viral marketing. The examples are interesting and the points are well made.

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  • Overall
    5 out of 5 stars

great book

this book really did a great job explaining in detail how one instance or one situation creates a spark that fuels a larger creations . I think in today's society this is still very relevant the only difference is alot of idea's or movements that create sparks start on social media platforms . really enjoyed the book and I would recommend it to anyone.

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  • Overall
    5 out of 5 stars

Fantastic read

A book about common sense.. It's the best answer to the famous saying "don't be silly." It is true that "small signs of disorder..can be tipping points." The key question is obviously how to distinguish between a tipping point and a silly matter. This is where the book gave some insights. Worth the time, and the money..

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