If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.
©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers
Recommended to everybody related to social media or marketing (not only digital).
The dentist story is the most delightful one.
Gary really hit it on the head. Social Media has fundamentally changed the way people interact with the products and services they like. If a company wants to compete, they had better listen up and start looking at how they can adapt to this new normal.
His reading the book was an unexpected bonus. I wasn't sure if he would be up to the task (narrating a book is not always in the authors best interest), but he did an excellent job, and his "going off script here" was really great. It made you feel like you got a little "behind the scenes" access and made it all the more enjoyable.
That's Gary's sentence at the end of the book, by the way.
The Thank You Economy has some very interesting content. Vaynerchuck does, in my opinion, a good job at actually describing WHAT the "thank you economy" is and HOW to use it to your best advantage. He complements his thoughts with real-life examples which make the theory easier to grasp (and more interesting).
I gave this book 4 stars for performance because although Gary does a good job at reading his book (and at adding a piece of his mind when he sees fit), I find he reads at a pretty fast pace. You need to be fully attentive to grasp everything. Not a negative characteristic in and of itself, but it does make it a little tougher to follow.
In terms of criticism, I would have liked Gary to mention something about the "environment". I think the Thank You economy extends as much to customers and employees as it does to the context in which we do business: the Earth, the communities, the competitors.
Lastly, I somewhat disagree with his claim that the book will self-destruct in 4 years. Although I understand that some of the examples and clues that he gives might seem obsolete in a few years, I believe some of the ideology he puts forth has a lasting quality. Caring about your customers and employees and working to SHOW them that you do, will never be a losing proposition. Marketing trends may change, technology will continue to develop at a dizzying speed and businesses will always have to adapt to survive... but the very essence of who we are as humans, mostly stays the same.
A different reader... Annoying voice!
Focused more on gratitude, less on social media.
Lou diamond phillips
No a characters book
Except for Tony Robbins, there are very few narrators who can explain their own book. This guy sounds so high pitched and over excited, I just had to put it down. I'm sure he has great information to share and I will honestly try my best to get through the up-tempo, sell, sell, sell, tone of the book. I'm just glad I got it on sale.
sort of the same message over and over again. I think it would have been a good book if it would have been much shorter.
I +1 Books.
I love the thank you economy idea and I can write about it all the time. I want to focus on the narration for that book. Gary Vaynerchuk did something amazing. All the time he adds something new and important to the book.
I should change all the books performance from 5 to 4 starts. All the books should have the same model of narration. Subjective addons from the narrator/author.
I enjoyed this book, but felt it didn't have as much to offer as Vaynerchuk's previous book, "Crush It." Throughout, I felt as though the author was pressured to do another book because of the success of Crush It, rather than because he had something more to say.
Still, worth a read. Also, Vaynerchuk is always great as a narrator, as he brings his unique passion and voice to bear on the material.
It's "credit worthy" but if you haven't read "Crush It" spend your credit on that one first.
It's not the greatest but it's good. Gary is correct on new age of Social Media and how it should be leveraged. His points are valid and I love the part where he talks about not using charity to gain a name for your company.
I find it difficult to find the time to read books, so I decided to download the audio book, it's so easy to follow which says a lot for me since I have a hard time listening to automated telephone voice prompts.
I Love how he went off script often to get the point across or to explain in further detail.
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