If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.
©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers
I like the idea that social media marketing should be approached differently from traditional media. Now I just wish the public was stepping up and holding companies to account. Until consumers step out of their comfortable patterns, the thank you economy will only be one strategy among many in the business world rather than a dominant force.
Bottom line. This book is awesome! It should be required text for anyone who is even thinking about running a business. If you are a manager, an executive, or even a newbie you need to read this book. The concepts covered and the examples given will led you to countless "ah ha" moments. Also, the book is read by the very charismatic author GaryVee who gets so passionate about the message he "goes off script" several times during the performance to add in extra nuggets of information that are not found in the original text. It's one of the best business books you will ever listen to guaranteed.
Gary is very good to listen to and certainly not a speaker you get bored of however this book seems to be essentially a repeat on the mantra of his first book "Crush It"
"Crush It" is a better book and more inspirational.
Buy and read "Crush It" and leave this book on the shelf.
Gary is as weird as I am and he kept me interested the whole time.
Bringing up this book in my interview help land me the second interview.
The book had good information on how to approach marketing on the internet. The one issue is that the book will be out of date in a few short years. The author even admits to it. Gary Vaynerchuk goes off script a few time but only to give an update to in the subject matter and a little added humor. Even if you are picking it up for the first time at it is a few years old, the principles and ideas are still important to pick up.
YES! Gary is fun to listen to and his "added" comments are captivating and insightful.
Personal comments and sideline stories make the Audible version a great choice.
Yes. Gary's narration is highly entertaining and not to be missed.
Yes, an online snip of the thank you generations workshop! They are equally awesome
As time passes the content will be stale. Listened to book flying back and forth from NYC and Gary kept me entertained and awake on some long 4 hour flights.
Thought there was some useful stuff about being innovative. Had to work hard to keep listening because he kept going off script and telling us so. It was distracting.
I would have read it as written and provided updates/new references at the end of each chapter or end of the book.
He was very loud and over the top. Nonstop
there were no characters by the time I quit listening
It wasn't clear what this book really was when I bought it. I guess I was looking for a larger roof, a broader concept and it is really small, though accurate. I can hardly see how so little got to be so much.
"Grasping the not so-obvious"
I loved this book. Most social media books give a hum-drum of social media history and tell you much of the same things that everyone else tells you. There's some differentiation, but after reading Gary's book, I think they really miss the point.
Gary Vaynerchuk seems to have a real grasp on the real trend of what's happening in the social media revolution. The best advice I've ever received is regarding change is to ignore the technology and understand the fundamental human need that's being met. Gary does this. Social media is a way for us to engage and not just find another media to spam people with our messaging and advertising, and that's the heart of the message of this book - as I understand it.
People aren't stupid, and they don't care what you say about yourself; they want proof that what's on the label is real. No amount of hype will do this. Engagement and content will. True service, not lip service. Social media gives us the platform to value people as people, to let people see what we're really all about, and to spread the word about it.
But Gary goes further and gives you strong examples of how to combine social media with other means to create strategies that have true impact on those you're trying to reach and on what you want to accomplish. While the book doesn't have the step-by-step methodology that some want; if it did, we'd lose the essence of substance and transparency that is the heart of what social media is all about.
"There's a good book in there somewhere"
If you can persevere through Gary's (not insubstantial) ego and the poor narration there's a good book at the heart of this. It may be quite old, for a social media book, but it still holds true that many businesses need to alter the way in which they deal with customer relationships online.
Any seasoned voice over actor would have been preferable to Gary's attempt. There were a good number of times that Gary was clearly struggling to narrate clearly. Whilst some may find his exuberance appealing I found that his speed reading and continual "going off script" was very distracting. I understand that he's very passionate about his work but I'm afraid it just didn't work for me.
"Still a game changing book"
Timeless advice that can and should help any business or entrepreneur to build a company the right way.
"Highly recommended workbook"
Great practical knowledge. Gary as usual is sharing his finest ideas and wisdom.
I'm on the right side.
"As relevant in 2016 as when it was written"
Just finished this and as a massive fan of #garyvee I thoroughly enjoyed it - my main concern was how relevant something written on 2011 would be - but it is still super relevant as so many companies have still failed to view and adopt digital media in the correct way - even in 2016 - get this - listen to it and change how you do business forever - implementation is everything
"Passion and Vision"
Love Gary V - so much passion and vision! Loved this book and the off script scenes
"Old content but the principles are still golden"
The book is a few years dated now but all the principles are absolutely true. Anybody looking to enter their business into the social world, this is a must. The audio version is great fun with Gary reading it
"Great book especially second half"
I loved Gary's thoughts on building company couture, the importance of the employees and invaluable social media
"Classic Gary Vee - inspiring and in plain English"
This is the first audiobook I've listened to from Gary Vaynerchuk, having read Crush It beforehand.
Nothing short of exemplary. Gary shows us how modern successful marketers think and if there was any time for disruption, that time is NOW.
I enjoyed the times where he went "off script", which brought more value to this audiobook, but it also made me smile.
Heavily recommended for all marketeers - though (and I'm guessing here), some just won't get the principles and the hustle that I've grown familiar with following Gary now for a number of years.
Thank you Gary.
"An fantastic book!!!"
It is another amazing book from Gary. I cannot stop to listen. Loads of examples and cases to take customers seriously and especially the social media. It has opened a huge space that I can use and everyone else.. Thank you.
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