If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.
©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers
Great book to understand the how to best use social media and great customer service with your business, and also a great practice in life.
Although Mr. Vaynerchuk was very enthusiastic about his topic he didn't really develop it. He kept repeating the same ideas over and over. Good start but not followed through...
Having read 'Crush it' I found this book much more relevant to the business environment. It's a great listen, worth everybit. The author narrating makes such a difference, adds life into what could be a dull topic.
A book that has guided, informed, and mentored me, to and from work. Gary is a great narrator, "Ok, I'm just going off script here - that's how I roll". He is apparently extremely attractive (his words) and the information contained in his book is priceless. He inspired me to start (and restart everyday) my blog. His personal insights into social media (I agree - bad term) finally helped me understand this thing called "twitter" - and - how 99% of companies misuse this precious communication tool. I am forever grateful. Really. I only hope that you see this review someday. Dr. Ashley Mark
This guy must be such an annoying little douche to those in his life but boy can he write a great book! (The "I love my mommy" issues are a bit weird though.)
Mainly the author's attitude about the information
I enjoy his perspective but not the delivery.
I got a signed copy of the book from Gary some months ago but not until early July was the book available from Audible. So now I’ve listen to it and as so often the sequel does not live up to my expectations.
Yes? The author is also the narrator so he takes the liberty to updates some things from the book during the narration.
The narrators enthusiasm and tips for how to implement social media.
The author/narrator is arrogant.
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