If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.
©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers
I really enjoy Gary's approach to business, his storytelling ability and his focus on inspiring others to produce customer service with content. I will put Gary's advice to use with our coffee roasting and espresso bar business. Thank you Gary!
I am a big Gary V. fan! Gary has great insight into business and he also truly understands the customer experience and relationship building. Love the audiobook Gary!
I wish I had the four years back. Regardless, thank you Gary for always delivering useful, highly relevant information in such an entertaining way. Your caring and passion always come through. Crush it! Was FANTASTIC and this is just as good!
Blessings to you, your family and your Jets!
This book was incredible. A friend of mine who is an entrepreneur shares this with me and I burned through it in one day.
Social is needed, but more than that we have to change our corporate structure for both customers and employees. I've worked in the corporate world for a publicly traded Internet Marketing Agency as it transitioned to a new executive team and changed models completely. The new management needed this book.
I love the lessons the author shares and all of his points resonate with me as I look at the world from an entrepreneurial perspective. I am very grateful to have read this book and will recommend it to others.
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