We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
The Thank You Economy Audiobook

The Thank You Economy

Regular Price:$17.94
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers

What Members Say

Average Customer Rating

4.4 (1118 )
5 star
 (660)
4 star
 (288)
3 star
 (116)
2 star
 (38)
1 star
 (16)
Overall
4.4 (899 )
5 star
 (545)
4 star
 (222)
3 star
 (89)
2 star
 (27)
1 star
 (16)
Story
4.5 (906 )
5 star
 (624)
4 star
 (177)
3 star
 (71)
2 star
 (15)
1 star
 (19)
Performance
Sort by:
  •  
    Robert Wessington, Sd, United States 01-01-15
    Robert Wessington, Sd, United States 01-01-15 Member Since 2012
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    99
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Good general social media marketing advice"

    I like the idea that social media marketing should be approached differently from traditional media. Now I just wish the public was stepping up and holding companies to account. Until consumers step out of their comfortable patterns, the thank you economy will only be one strategy among many in the business world rather than a dominant force.

    0 of 0 people found this review helpful
  •  
    Robert 08-01-14
    Robert 08-01-14
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    10
    10
    FOLLOWERS
    FOLLOWING
    6
    0
    Overall
    Performance
    Story
    "Boom Vaynerchuk does it again"

    Bottom line. This book is awesome! It should be required text for anyone who is even thinking about running a business. If you are a manager, an executive, or even a newbie you need to read this book. The concepts covered and the examples given will led you to countless "ah ha" moments. Also, the book is read by the very charismatic author GaryVee who gets so passionate about the message he "goes off script" several times during the performance to add in extra nuggets of information that are not found in the original text. It's one of the best business books you will ever listen to guaranteed.

    0 of 0 people found this review helpful
  •  
    T. yorke 12-15-13
    T. yorke 12-15-13 Member Since 2013
    HELPFUL VOTES
    6
    ratings
    REVIEWS
    7
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    ""Crush It" is Better"
    What did you like best about The Thank You Economy? What did you like least?

    Gary is very good to listen to and certainly not a speaker you get bored of however this book seems to be essentially a repeat on the mantra of his first book "Crush It"


    Has The Thank You Economy turned you off from other books in this genre?

    No


    Have you listened to any of Gary Vaynerchuk’s other performances before? How does this one compare?

    "Crush It" is a better book and more inspirational.


    If this book were a movie would you go see it?

    No


    Any additional comments?

    Buy and read "Crush It" and leave this book on the shelf.

    0 of 0 people found this review helpful
  •  
    Peter RALEIGH, NC, United States 11-06-13
    Peter RALEIGH, NC, United States 11-06-13 Member Since 2016
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    2
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Lots of great insight and information"
    What made the experience of listening to The Thank You Economy the most enjoyable?

    Gary is as weird as I am and he kept me interested the whole time.


    Any additional comments?

    Bringing up this book in my interview help land me the second interview.

    0 of 0 people found this review helpful
  •  
    Daniel 03-25-13
    Daniel 03-25-13 Member Since 2015
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "Fun listen and great information"
    What made the experience of listening to The Thank You Economy the most enjoyable?

    The book had good information on how to approach marketing on the internet. The one issue is that the book will be out of date in a few short years. The author even admits to it. Gary Vaynerchuk goes off script a few time but only to give an update to in the subject matter and a little added humor. Even if you are picking it up for the first time at it is a few years old, the principles and ideas are still important to pick up.


    0 of 0 people found this review helpful
  •  
    Tiffany Tacoma, WA, United States 11-28-12
    Tiffany Tacoma, WA, United States 11-28-12 Member Since 2012
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "A Great Listen"
    Would you consider the audio edition of The Thank You Economy to be better than the print version?

    YES! Gary is fun to listen to and his "added" comments are captivating and insightful.


    What does Gary Vaynerchuk bring to the story that you wouldn’t experience if you just read the book?

    Personal comments and sideline stories make the Audible version a great choice.


    0 of 0 people found this review helpful
  •  
    Roxanne L. Best Omak WA 10-11-12
    Roxanne L. Best Omak WA 10-11-12 Member Since 2015
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    14
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Anyone who is in customer service needs to listen!"
    Would you consider the audio edition of The Thank You Economy to be better than the print version?

    Yes. Gary's narration is highly entertaining and not to be missed.


    Who was your favorite character and why?

    Gary


    Have you listened to any of Gary Vaynerchuk’s other performances before? How does this one compare?

    Yes, an online snip of the thank you generations workshop! They are equally awesome


    Was this a book you wanted to listen to all in one sitting?

    YES


    0 of 0 people found this review helpful
  •  
    Walter 09-15-12
    Walter 09-15-12

    cnicholson

    HELPFUL VOTES
    2
    ratings
    REVIEWS
    63
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Good One"
    Would you recommend this book to a friend? Why or why not?

    As time passes the content will be stale. Listened to book flying back and forth from NYC and Gary kept me entertained and awake on some long 4 hour flights.


    0 of 0 people found this review helpful
  •  
    Lucinda 08-31-12
    Lucinda 08-31-12
    HELPFUL VOTES
    35
    ratings
    REVIEWS
    126
    10
    FOLLOWERS
    FOLLOWING
    3
    0
    Overall
    Performance
    Story
    "Thanks but no thanks"
    What did you like best about The Thank You Economy? What did you like least?

    Thought there was some useful stuff about being innovative. Had to work hard to keep listening because he kept going off script and telling us so. It was distracting.


    How would you have changed the story to make it more enjoyable?

    I would have read it as written and provided updates/new references at the end of each chapter or end of the book.


    How did the narrator detract from the book?

    He was very loud and over the top. Nonstop


    Was The Thank You Economy worth the listening time?

    Not really


    0 of 0 people found this review helpful
  •  
    Zakir L. Henson 08-20-12 Member Since 2013
    ratings
    REVIEWS
    53
    10
    Overall
    Performance
    Story
    "This isn' what I thought it would be."
    Would you try another book from Gary Vaynerchuk and/or Gary Vaynerchuk?

    Probably not


    Would you ever listen to anything by Gary Vaynerchuk again?

    No


    Did Gary Vaynerchuk do a good job differentiating all the characters? How?

    there were no characters by the time I quit listening


    You didn’t love this book... but did it have any redeeming qualities?

    No


    Any additional comments?

    It wasn't clear what this book really was when I bought it. I guess I was looking for a larger roof, a broader concept and it is really small, though accurate. I can hardly see how so little got to be so much.

    0 of 0 people found this review helpful
Sort by:
  • Brian
    Wills Point, Texas
    8/31/11
    Overall
    "Grasping the not so-obvious"

    I loved this book. Most social media books give a hum-drum of social media history and tell you much of the same things that everyone else tells you. There's some differentiation, but after reading Gary's book, I think they really miss the point.

    Gary Vaynerchuk seems to have a real grasp on the real trend of what's happening in the social media revolution. The best advice I've ever received is regarding change is to ignore the technology and understand the fundamental human need that's being met. Gary does this. Social media is a way for us to engage and not just find another media to spam people with our messaging and advertising, and that's the heart of the message of this book - as I understand it.

    People aren't stupid, and they don't care what you say about yourself; they want proof that what's on the label is real. No amount of hype will do this. Engagement and content will. True service, not lip service. Social media gives us the platform to value people as people, to let people see what we're really all about, and to spread the word about it.

    But Gary goes further and gives you strong examples of how to combine social media with other means to create strategies that have true impact on those you're trying to reach and on what you want to accomplish. While the book doesn't have the step-by-step methodology that some want; if it did, we'd lose the essence of substance and transparency that is the heart of what social media is all about.

    2 of 2 people found this review helpful
  • Dale Lord
    6/6/16
    Overall
    Performance
    Story
    "There's a good book in there somewhere"
    Would you recommend this book to a friend? Why or why not?

    If you can persevere through Gary's (not insubstantial) ego and the poor narration there's a good book at the heart of this. It may be quite old, for a social media book, but it still holds true that many businesses need to alter the way in which they deal with customer relationships online.


    Who might you have cast as narrator instead of Gary Vaynerchuk?

    Any seasoned voice over actor would have been preferable to Gary's attempt. There were a good number of times that Gary was clearly struggling to narrate clearly. Whilst some may find his exuberance appealing I found that his speed reading and continual "going off script" was very distracting. I understand that he's very passionate about his work but I'm afraid it just didn't work for me.


    0 of 0 people found this review helpful
  • Marc
    3/26/16
    Overall
    Performance
    Story
    "Still a game changing book"

    Timeless advice that can and should help any business or entrepreneur to build a company the right way.

    0 of 0 people found this review helpful
  • Piotr
    United Kingdom
    3/18/16
    Overall
    Performance
    Story
    "Highly recommended workbook"

    Great practical knowledge. Gary as usual is sharing his finest ideas and wisdom.
    I'm on the right side.

    0 of 0 people found this review helpful
  • Richard Mawer
    3/11/16
    Overall
    Performance
    Story
    "As relevant in 2016 as when it was written"

    Just finished this and as a massive fan of #garyvee I thoroughly enjoyed it - my main concern was how relevant something written on 2011 would be - but it is still super relevant as so many companies have still failed to view and adopt digital media in the correct way - even in 2016 - get this - listen to it and change how you do business forever - implementation is everything

    0 of 0 people found this review helpful
  • Hayden
    12/4/15
    Overall
    Performance
    Story
    "Passion and Vision"

    Love Gary V - so much passion and vision! Loved this book and the off script scenes

    0 of 0 people found this review helpful
  • MR F.
    11/13/15
    Overall
    Performance
    Story
    "Old content but the principles are still golden"

    The book is a few years dated now but all the principles are absolutely true. Anybody looking to enter their business into the social world, this is a must. The audio version is great fun with Gary reading it

    0 of 0 people found this review helpful
  • Kat B.
    7/17/15
    Overall
    Performance
    Story
    "Great book especially second half"

    I loved Gary's thoughts on building company couture, the importance of the employees and invaluable social media

    0 of 0 people found this review helpful
  • Ross
    6/23/15
    Overall
    Performance
    Story
    "Classic Gary Vee - inspiring and in plain English"

    This is the first audiobook I've listened to from Gary Vaynerchuk, having read Crush It beforehand.

    Nothing short of exemplary. Gary shows us how modern successful marketers think and if there was any time for disruption, that time is NOW.

    I enjoyed the times where he went "off script", which brought more value to this audiobook, but it also made me smile.

    Heavily recommended for all marketeers - though (and I'm guessing here), some just won't get the principles and the hustle that I've grown familiar with following Gary now for a number of years.

    Thank you Gary.

    0 of 0 people found this review helpful
  • mp
    5/30/15
    Overall
    Performance
    Story
    "An fantastic book!!!"

    It is another amazing book from Gary. I cannot stop to listen. Loads of examples and cases to take customers seriously and especially the social media. It has opened a huge space that I can use and everyone else.. Thank you.

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.