We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
The Thank You Economy | [Gary Vaynerchuk]

The Thank You Economy

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
Regular Price:$17.94
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers

What Members Say

Average Customer Rating

4.1 (566 )
5 star
 (239)
4 star
 (190)
3 star
 (92)
2 star
 (31)
1 star
 (14)
Overall
4.1 (425 )
5 star
 (183)
4 star
 (139)
3 star
 (65)
2 star
 (23)
1 star
 (15)
Story
4.3 (430 )
5 star
 (236)
4 star
 (116)
3 star
 (49)
2 star
 (12)
1 star
 (17)
Performance
Sort by:
  •  
    Andy Westport, CT, United States 07-27-11
    Andy Westport, CT, United States 07-27-11 Member Since 2002
    HELPFUL VOTES
    453
    ratings
    REVIEWS
    426
    320
    FOLLOWERS
    FOLLOWING
    248
    0
    Overall
    "the Jim Kramer of marketing"

    Thoroughly enjoyed it. If you don't know anything about marketing, this book is for you. If you do know something about marketing, it is worth listening to simply for the entertainment value of having the book narrated by its high energy author. Best part of the listen was the many times Gary Vaynerchuk would go "off script" to bring currency to the aged words on paper.

    2 of 2 people found this review helpful
  •  
    Philip Ann Arbor, MI, United States 01-03-13
    Philip Ann Arbor, MI, United States 01-03-13 Member Since 2011
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    8
    8
    FOLLOWERS
    FOLLOWING
    0
    2
    Overall
    Performance
    Story
    "Hear the latest and greatest news from 5 years ago"
    Would you try another book from Gary Vaynerchuk and/or Gary Vaynerchuk?

    Maybe.


    Would you ever listen to anything by Gary Vaynerchuk again?

    Maybe


    What three words best describe Gary Vaynerchuk’s performance?

    Hyper, exhausting, boring.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Anxiety and boredom


    Any additional comments?

    If your business still needs a Facebook presence then consider it, else skip.

    1 of 1 people found this review helpful
  •  
    Anja Schmidt Denmark 07-21-12
    Anja Schmidt Denmark 07-21-12 Member Since 2006

    k11923

    HELPFUL VOTES
    24
    ratings
    REVIEWS
    45
    29
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Very educating"
    Where does The Thank You Economy rank among all the audiobooks you’ve listened to so far?

    It was very interesting and educating. The best of it kind on this subject.


    What did you like best about this story?

    Immediate usability.


    What about Gary Vaynerchuk’s performance did you like?

    The way the author knows how to read without reading. It is more like a lecture with time to get off the script once in a while.


    1 of 1 people found this review helpful
  •  
    JAMES AUSTIN, TX, United States 07-12-12
    JAMES AUSTIN, TX, United States 07-12-12 Member Since 2005

    The Baldengineer

    HELPFUL VOTES
    1
    ratings
    REVIEWS
    20
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Going off script here..."
    If you could sum up The Thank You Economy in three words, what would they be?

    Going Off Script


    What other book might you compare The Thank You Economy to and why?

    "Content Rules". Between Content Rules and this book, I think nearly anyone should be able to grasp what social media is, how to start building a strategy, and why it is important. I think one of the most messages of this book was the very last paragraph. In 3-4 years, this book and others like it really will be irrelevant.


    What aspect of Gary Vaynerchuk’s performance would you have changed?

    Gary is obviously a very passionate person and I think I would really enjoy watching him live. However, the "Going Off Script" every couple of sentences was really (really) distracting.

    It would have been if I wrote the previous sentences like this:

    Gary is obviously--"Going Off Script"- a very passionate person--"Going Off Script"-- and I think I would --"Going Off Script"-- really enjoy watching --"Going Off Script"-- him live.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Not extreme, but it had me tally the list of people who need to read it.


    Any additional comments?

    All "going off script" comments aside, the content is strong and the delivery is enjoyable. If you're considering how Social Media plays a role in your business, you need to give this book the couple of hours it deserves.

    1 of 1 people found this review helpful
  •  
    T. yorke New Zealand 12-15-13
    T. yorke New Zealand 12-15-13 Member Since 2013
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    3
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    ""Crush It" is Better"
    What did you like best about The Thank You Economy? What did you like least?

    Gary is very good to listen to and certainly not a speaker you get bored of however this book seems to be essentially a repeat on the mantra of his first book "Crush It"


    Has The Thank You Economy turned you off from other books in this genre?

    No


    Have you listened to any of Gary Vaynerchuk’s other performances before? How does this one compare?

    "Crush It" is a better book and more inspirational.


    If this book were a movie would you go see it?

    No


    Any additional comments?

    Buy and read "Crush It" and leave this book on the shelf.

    0 of 0 people found this review helpful
  •  
    Peter RALEIGH, NC, United States 11-06-13
    Peter RALEIGH, NC, United States 11-06-13
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    2
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Lots of great insight and information"
    What made the experience of listening to The Thank You Economy the most enjoyable?

    Gary is as weird as I am and he kept me interested the whole time.


    Any additional comments?

    Bringing up this book in my interview help land me the second interview.

    0 of 0 people found this review helpful
  •  
    Daniel FAIRLESS HILLS, PA, United States 03-25-13
    Daniel FAIRLESS HILLS, PA, United States 03-25-13 Member Since 2013
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Fun listen and great information"
    What made the experience of listening to The Thank You Economy the most enjoyable?

    The book had good information on how to approach marketing on the internet. The one issue is that the book will be out of date in a few short years. The author even admits to it. Gary Vaynerchuk goes off script a few time but only to give an update to in the subject matter and a little added humor. Even if you are picking it up for the first time at it is a few years old, the principles and ideas are still important to pick up.


    0 of 0 people found this review helpful
  •  
    Tiffany Tacoma, WA, United States 11-28-12
    Tiffany Tacoma, WA, United States 11-28-12 Member Since 2012
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "A Great Listen"
    Would you consider the audio edition of The Thank You Economy to be better than the print version?

    YES! Gary is fun to listen to and his "added" comments are captivating and insightful.


    What does Gary Vaynerchuk bring to the story that you wouldn’t experience if you just read the book?

    Personal comments and sideline stories make the Audible version a great choice.


    0 of 0 people found this review helpful
  •  
    Roxanne L. Best Austin TX USA 10-11-12
    Roxanne L. Best Austin TX USA 10-11-12 Listener Since 2008
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    11
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Anyone who is in customer service needs to listen!"
    Would you consider the audio edition of The Thank You Economy to be better than the print version?

    Yes. Gary's narration is highly entertaining and not to be missed.


    Who was your favorite character and why?

    Gary


    Have you listened to any of Gary Vaynerchuk’s other performances before? How does this one compare?

    Yes, an online snip of the thank you generations workshop! They are equally awesome


    Was this a book you wanted to listen to all in one sitting?

    YES


    0 of 0 people found this review helpful
  •  
    Walter United States 09-15-12
    Walter United States 09-15-12 Member Since 2005

    cnicholson

    HELPFUL VOTES
    2
    ratings
    REVIEWS
    36
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Good One"
    Would you recommend this book to a friend? Why or why not?

    As time passes the content will be stale. Listened to book flying back and forth from NYC and Gary kept me entertained and awake on some long 4 hour flights.


    0 of 0 people found this review helpful
  • Showing: 11-20 of 57 results PREVIOUS1236NEXT

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.