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The Thank You Economy Audiobook

The Thank You Economy

Regular Price:$17.94
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Publisher's Summary

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers

What Members Say

Average Customer Rating

4.4 (1112 )
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Performance
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  •  
    Philip Ann Arbor, MI, United States 01-03-13
    Philip Ann Arbor, MI, United States 01-03-13 Member Since 2015
    HELPFUL VOTES
    23
    ratings
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    88
    24
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    Performance
    Story
    "Hear the latest and greatest news from 5 years ago"
    Would you try another book from Gary Vaynerchuk and/or Gary Vaynerchuk?

    Maybe.


    Would you ever listen to anything by Gary Vaynerchuk again?

    Maybe


    What three words best describe Gary Vaynerchuk’s performance?

    Hyper, exhausting, boring.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Anxiety and boredom


    Any additional comments?

    If your business still needs a Facebook presence then consider it, else skip.

    1 of 1 people found this review helpful
  •  
    Anja Schmidt Denmark 07-21-12
    Anja Schmidt Denmark 07-21-12 Member Since 2006

    k11923

    HELPFUL VOTES
    36
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    "Very educating"
    Where does The Thank You Economy rank among all the audiobooks you’ve listened to so far?

    It was very interesting and educating. The best of it kind on this subject.


    What did you like best about this story?

    Immediate usability.


    What about Gary Vaynerchuk’s performance did you like?

    The way the author knows how to read without reading. It is more like a lecture with time to get off the script once in a while.


    1 of 1 people found this review helpful
  •  
    JAMES AUSTIN, TX, United States 07-12-12
    JAMES AUSTIN, TX, United States 07-12-12 Member Since 2014

    The Baldengineer

    HELPFUL VOTES
    1
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    5
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    "Going off script here..."
    If you could sum up The Thank You Economy in three words, what would they be?

    Going Off Script


    What other book might you compare The Thank You Economy to and why?

    "Content Rules". Between Content Rules and this book, I think nearly anyone should be able to grasp what social media is, how to start building a strategy, and why it is important. I think one of the most messages of this book was the very last paragraph. In 3-4 years, this book and others like it really will be irrelevant.


    What aspect of Gary Vaynerchuk’s performance would you have changed?

    Gary is obviously a very passionate person and I think I would really enjoy watching him live. However, the "Going Off Script" every couple of sentences was really (really) distracting.

    It would have been if I wrote the previous sentences like this:

    Gary is obviously--"Going Off Script"- a very passionate person--"Going Off Script"-- and I think I would --"Going Off Script"-- really enjoy watching --"Going Off Script"-- him live.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Not extreme, but it had me tally the list of people who need to read it.


    Any additional comments?

    All "going off script" comments aside, the content is strong and the delivery is enjoyable. If you're considering how Social Media plays a role in your business, you need to give this book the couple of hours it deserves.

    1 of 1 people found this review helpful
  •  
    Briana Melissa Ford Lewisville, TX 04-09-13
    Briana Melissa Ford Lewisville, TX 04-09-13 Member Since 2015

    Book nerd for life!

    HELPFUL VOTES
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    "Why You Need to Use Social Media Correctly"
    Would you consider the audio edition of The Thank You Economy to be better than the print version?

    Yes only because you truly hear the author's enthusiasm. I think hearing his voice made me like the book even more. It also helped that he would go "off script" sometimes.


    What was the most compelling aspect of this narrative?

    I loved when he analyzed the Old Spice social media campaign and where they succeeded and where they dropped the ball. I thought I was the only one who noticed.


    What about Gary Vaynerchuk’s performance did you like?

    Enthusiastic, unabridged yet had some extra add-ins every now & then.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    I chuckled a few times, but no "extreme" reaction.


    Any additional comments?

    Really solid book with great case studies.

    2 of 3 people found this review helpful
  •  
    Amazon Customer 09-16-16 Member Since 2014
    ratings
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    "Ignore at Your Peril"

    As he always does Gary delivers with his straight talk yet commonsense filled passion. In 2016 this book is every bit as relevant as when he wrote it. It is such a simple principle, to care, and it is incredible how many companies fail to do it. Obviously a company can't care. It is brick-and-mortar. It is the culture, people, and leadership that dictate whether a company actually cares.

    Simply put, you need this book.

    0 of 0 people found this review helpful
  •  
    Mateusz Mackiewicz 09-10-16 Member Since 2016
    ratings
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    2
    2
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    "Amazing. I wished I read it when it was published"

    Gary V as always giving the best content possible. It amaze me that he was talking about already 5 years ago. Things which are so obvious now.
    I highly recommend it to anyone leading the business nowadays!

    0 of 0 people found this review helpful
  •  
    Rob A maryland usa 07-14-16
    Rob A maryland usa 07-14-16 Member Since 2016
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    6
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    "worth listening to it again and again "

    As always Gary provides entertaining and informative content. Very applicable and relevant. I would highly recommend this as a top 5 business book for all entrepreneurs and business people to read.

    0 of 0 people found this review helpful
  •  
    Annagail 07-02-16
    Annagail 07-02-16 Member Since 2013
    ratings
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    17
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    "Great Advice!"

    We need to focus on making connections with our customers. We must show we care.

    0 of 0 people found this review helpful
  •  
    Mia Myers California 06-04-16
    Mia Myers California 06-04-16 Member Since 2016

    Mia Myers SmartSeeds

    ratings
    REVIEWS
    2
    1
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    Performance
    Story
    "Used car salesman advice narrated in person"
    Would you try another book from Gary Vaynerchuk and/or Gary Vaynerchuk?

    Never.


    Would you be willing to try another book from Gary Vaynerchuk? Why or why not?

    Content could have been summarized in 2 pages (and has been). How To Sell. Author read it aloud for us (and improvised extra stuff!) Nasal screechy voice went on forever. If I want to listen to a used car salesman tell me tricks of the trade, I'll buy a used car. Ack.


    How did the narrator detract from the book?

    His voice was not meant for broadcasting. Bad enough, but he talked too fast and added improvised sidebars. Loves to hear himself talk. I did not.


    You didn’t love this book... but did it have any redeeming qualities?

    The cover notes were helpful. And sufficient.


    0 of 0 people found this review helpful
  •  
    Allen L. Elliott Wa 06-04-16
    Allen L. Elliott Wa 06-04-16
    ratings
    REVIEWS
    1
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    Story
    "love Gary Vee..."

    this book will sell for destruct in 2015? I don't think so... Still relevant today.

    0 of 0 people found this review helpful
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  • D. Garton
    Essex, UK
    5/7/15
    Overall
    Performance
    Story
    "Lots of really useful ideas to take away"

    Gary's energy and ideas are bound to help you change the way you look at social media and marketing. Worth every penny!

    0 of 0 people found this review helpful
  • Sapientum
    1/31/15
    Overall
    Performance
    Story
    "Entertaining book made more so in the reading."

    Only a few years old and already beginning to get dated, such is the pace at which social media marketing is advancing. Gary is called message in this book is that in order to win and retain customers businesses need to return to the old ways of establishing and building long-term relationships with their customers and in doing so seek to dominateThe niche they have selected in their chosen market. The author does an excellent job of bringing this book to life in his reading especially when he delightfully goes off script to provide greater insight into the text he is now rereading. it is these enjoyable diversions which turned what could have otherwise been a dry business book into a warming lecture. Listeners should note that in his closing chapter Gary states that the book should have a self-destruct date of 2015 as many of the tricks and techniques he suggests will have been well used and mainstream activity by that date. Nevertheless this is a book every consumer marketing executive or student should read.

    0 of 0 people found this review helpful
  • patrick
    huddersfield, United Kingdom
    12/24/12
    Overall
    "good, makes you think"

    Sound - even it is a bit too American. Some original interpretations of good ideas; it would be foolish to say that this is not relevant to every industry

    0 of 0 people found this review helpful
  • Matt
    Darwen, United Kingdom
    6/4/12
    Overall
    "A must read"

    Gary Vee knows his stuff. Loved every minute of his audio book. If you want know where the marketing world is going. Get this.

    0 of 0 people found this review helpful
  • Mark
    United Kingdom
    3/6/12
    Overall
    "Gary doing what Gary does best"

    Reminding us all, with buckets of passion and character, that the traditional customer service basics and personal touches that were initially lost as we moved to the new economy are even more critical to success today due to the way in which positive and negative feedback can spread so quickly using social media. Most repeated phrase, Pull don't Push. Perfect sense. @upfinder

    0 of 0 people found this review helpful

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