If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.
©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers
Hyper, exhausting, boring.
Anxiety and boredom
If your business still needs a Facebook presence then consider it, else skip.
It was very interesting and educating. The best of it kind on this subject.
The way the author knows how to read without reading. It is more like a lecture with time to get off the script once in a while.
Going Off Script
"Content Rules". Between Content Rules and this book, I think nearly anyone should be able to grasp what social media is, how to start building a strategy, and why it is important. I think one of the most messages of this book was the very last paragraph. In 3-4 years, this book and others like it really will be irrelevant.
Gary is obviously a very passionate person and I think I would really enjoy watching him live. However, the "Going Off Script" every couple of sentences was really (really) distracting.
It would have been if I wrote the previous sentences like this:
Gary is obviously--"Going Off Script"- a very passionate person--"Going Off Script"-- and I think I would --"Going Off Script"-- really enjoy watching --"Going Off Script"-- him live.
Not extreme, but it had me tally the list of people who need to read it.
All "going off script" comments aside, the content is strong and the delivery is enjoyable. If you're considering how Social Media plays a role in your business, you need to give this book the couple of hours it deserves.
Book nerd for life!
Yes only because you truly hear the author's enthusiasm. I think hearing his voice made me like the book even more. It also helped that he would go "off script" sometimes.
I loved when he analyzed the Old Spice social media campaign and where they succeeded and where they dropped the ball. I thought I was the only one who noticed.
Enthusiastic, unabridged yet had some extra add-ins every now & then.
I chuckled a few times, but no "extreme" reaction.
Really solid book with great case studies.
As he always does Gary delivers with his straight talk yet commonsense filled passion. In 2016 this book is every bit as relevant as when he wrote it. It is such a simple principle, to care, and it is incredible how many companies fail to do it. Obviously a company can't care. It is brick-and-mortar. It is the culture, people, and leadership that dictate whether a company actually cares.
Simply put, you need this book.
Gary V as always giving the best content possible. It amaze me that he was talking about already 5 years ago. Things which are so obvious now.
I highly recommend it to anyone leading the business nowadays!
As always Gary provides entertaining and informative content. Very applicable and relevant. I would highly recommend this as a top 5 business book for all entrepreneurs and business people to read.
Mia Myers SmartSeeds
Content could have been summarized in 2 pages (and has been). How To Sell. Author read it aloud for us (and improvised extra stuff!) Nasal screechy voice went on forever. If I want to listen to a used car salesman tell me tricks of the trade, I'll buy a used car. Ack.
His voice was not meant for broadcasting. Bad enough, but he talked too fast and added improvised sidebars. Loves to hear himself talk. I did not.
The cover notes were helpful. And sufficient.
"Lots of really useful ideas to take away"
Gary's energy and ideas are bound to help you change the way you look at social media and marketing. Worth every penny!
"Entertaining book made more so in the reading."
Only a few years old and already beginning to get dated, such is the pace at which social media marketing is advancing. Gary is called message in this book is that in order to win and retain customers businesses need to return to the old ways of establishing and building long-term relationships with their customers and in doing so seek to dominateThe niche they have selected in their chosen market. The author does an excellent job of bringing this book to life in his reading especially when he delightfully goes off script to provide greater insight into the text he is now rereading. it is these enjoyable diversions which turned what could have otherwise been a dry business book into a warming lecture. Listeners should note that in his closing chapter Gary states that the book should have a self-destruct date of 2015 as many of the tricks and techniques he suggests will have been well used and mainstream activity by that date. Nevertheless this is a book every consumer marketing executive or student should read.
"good, makes you think"
Sound - even it is a bit too American. Some original interpretations of good ideas; it would be foolish to say that this is not relevant to every industry
"A must read"
Gary Vee knows his stuff. Loved every minute of his audio book. If you want know where the marketing world is going. Get this.
"Gary doing what Gary does best"
Reminding us all, with buckets of passion and character, that the traditional customer service basics and personal touches that were initially lost as we moved to the new economy are even more critical to success today due to the way in which positive and negative feedback can spread so quickly using social media. Most repeated phrase, Pull don't Push. Perfect sense. @upfinder
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