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The Thank You Economy | [Gary Vaynerchuk]

The Thank You Economy

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
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Publisher's Summary

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers

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  •  
    Andy Westport, CT, United States 07-27-11
    Andy Westport, CT, United States 07-27-11 Member Since 2010
    HELPFUL VOTES
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    "the Jim Kramer of marketing"

    Thoroughly enjoyed it. If you don't know anything about marketing, this book is for you. If you do know something about marketing, it is worth listening to simply for the entertainment value of having the book narrated by its high energy author. Best part of the listen was the many times Gary Vaynerchuk would go "off script" to bring currency to the aged words on paper.

    2 of 2 people found this review helpful
  •  
    Philip Ann Arbor, MI, United States 01-03-13
    Philip Ann Arbor, MI, United States 01-03-13 Member Since 2014
    HELPFUL VOTES
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    "Hear the latest and greatest news from 5 years ago"
    Would you try another book from Gary Vaynerchuk and/or Gary Vaynerchuk?

    Maybe.


    Would you ever listen to anything by Gary Vaynerchuk again?

    Maybe


    What three words best describe Gary Vaynerchuk’s performance?

    Hyper, exhausting, boring.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Anxiety and boredom


    Any additional comments?

    If your business still needs a Facebook presence then consider it, else skip.

    1 of 1 people found this review helpful
  •  
    Anja Schmidt Denmark 07-21-12
    Anja Schmidt Denmark 07-21-12 Member Since 2006

    k11923

    HELPFUL VOTES
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    "Very educating"
    Where does The Thank You Economy rank among all the audiobooks you’ve listened to so far?

    It was very interesting and educating. The best of it kind on this subject.


    What did you like best about this story?

    Immediate usability.


    What about Gary Vaynerchuk’s performance did you like?

    The way the author knows how to read without reading. It is more like a lecture with time to get off the script once in a while.


    1 of 1 people found this review helpful
  •  
    JAMES AUSTIN, TX, United States 07-12-12
    JAMES AUSTIN, TX, United States 07-12-12 Member Since 2014

    The Baldengineer

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    "Going off script here..."
    If you could sum up The Thank You Economy in three words, what would they be?

    Going Off Script


    What other book might you compare The Thank You Economy to and why?

    "Content Rules". Between Content Rules and this book, I think nearly anyone should be able to grasp what social media is, how to start building a strategy, and why it is important. I think one of the most messages of this book was the very last paragraph. In 3-4 years, this book and others like it really will be irrelevant.


    What aspect of Gary Vaynerchuk’s performance would you have changed?

    Gary is obviously a very passionate person and I think I would really enjoy watching him live. However, the "Going Off Script" every couple of sentences was really (really) distracting.

    It would have been if I wrote the previous sentences like this:

    Gary is obviously--"Going Off Script"- a very passionate person--"Going Off Script"-- and I think I would --"Going Off Script"-- really enjoy watching --"Going Off Script"-- him live.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Not extreme, but it had me tally the list of people who need to read it.


    Any additional comments?

    All "going off script" comments aside, the content is strong and the delivery is enjoyable. If you're considering how Social Media plays a role in your business, you need to give this book the couple of hours it deserves.

    1 of 1 people found this review helpful
  •  
    Mszczuj 07-01-15
    Mszczuj 07-01-15 Member Since 2015
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    "This book is going to make me rich!"

    I loved how the author broke down "Barney Style" everything that you need to do in order to.be successful in today's economy.

    0 of 0 people found this review helpful
  •  
    Marilyn McConnell Chicago, IL, US 06-14-15
    Marilyn McConnell Chicago, IL, US 06-14-15
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    "Thank you! A must read!"

    I wish I had the four years back. Regardless, thank you Gary for always delivering useful, highly relevant information in such an entertaining way. Your caring and passion always come through. Crush it! Was FANTASTIC and this is just as good!

    Blessings to you, your family and your Jets!

    Marilyn McConnell

    0 of 0 people found this review helpful
  •  
    veracka.michael 04-24-15 Member Since 2015
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    "Great ideas still pertain today"

    A lot of great content and even though its from 2010 we can still apply much of it today

    0 of 0 people found this review helpful
  •  
    Nick 04-13-15
    Nick 04-13-15 Member Since 2015
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    "Thank you GaryVee"

    This book was awesome and very useful but the audiobook is better to hear it straight from Gary Vaynerchuk's voice!

    0 of 0 people found this review helpful
  •  
    Phil Hudson Santa Fe, NM, USA 03-29-15
    Phil Hudson Santa Fe, NM, USA 03-29-15 Member Since 2014
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    "Powerful Evidence of a Reformation in Business"

    This book was incredible. A friend of mine who is an entrepreneur shares this with me and I burned through it in one day.

    Social is needed, but more than that we have to change our corporate structure for both customers and employees. I've worked in the corporate world for a publicly traded Internet Marketing Agency as it transitioned to a new executive team and changed models completely. The new management needed this book.

    I love the lessons the author shares and all of his points resonate with me as I look at the world from an entrepreneurial perspective. I am very grateful to have read this book and will recommend it to others.

    0 of 0 people found this review helpful
  •  
    David 03-14-15
    David 03-14-15
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    "found myself nodding all the way!"

    Not the bad kind of "falling asleep" nodding, but really agreeing with every point along the way. Still excellent in 2015 Gary!

    0 of 0 people found this review helpful

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