The Thank You Economy

By: Gary Vaynerchuk

Narrated by: Gary Vaynerchuk

Length: 5 hrs and 41 mins

Publisher's summary

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers

We all love Gary V

Breaking the mold. I love his concepts of giving every customer the wow factor. Business growth completed this way is a beautiful thing. Thanks for all you do Gary V!

Highly informative!

Must have knowledge for any business owner. This book gave me a fresh perspective on marketing.

Not yet irrelevant!

The end of this book Gary V finished with a proclamation that this content will be irrelevant by 2017.

On that point I will absolutely disagree. Gary has a talent for distilling core elements of social media and human behaviour, along with VALUES rather than simply techniques. I've taken at least a few pages of notes for my social media assistant to implement in her sharing and engagement with our fans.

In short there's still a great deal of value available. It's an easy listen, and Gary has good rhetorical style to clarify his points and keep it entertaining.

Enjoy!

FUCK YEAH, GARY VEE! THIS BOOK IS EXACTLY WHAT I NEEDED!

I’ve recently had my ego and pride checked, which was so big, that I didn’t realize that I was doing many things in my life the incorrect way.
The most prominent mistake I’ve been making for years is not appreciating those around me, including myself.
The TYE made sense both in marketing and in real life applications: always take care of the person on the opposite side to the upmost level. I’m desperately applying this knowledge to my psyche, the universe knows I’ve been needing some guidance!
Gary Vee, I fucking love you!

Vay ner chu fucking best!

Awesome awesome awesome! Gary I have some ideas to make it better. Nbd still love it all

loved book and Gary reading himself.

Gary has an excellent voice and able to make this or probably any book enjoyable by reading himself. information is gold and still accplicable in 2016 maybe 2017 self destruction. alway ahead of the game keep em coming. the end

Good general social media marketing advice

I like the idea that social media marketing should be approached differently from traditional media. Now I just wish the public was stepping up and holding companies to account. Until consumers step out of their comfortable patterns, the thank you economy will only be one strategy among many in the business world rather than a dominant force.

Amazing Book!

I loved it. Too busy to say more. Get it, listen to it and implement it. What are you waiting for?

perfect.

"I'm gonna go off script now." -Gary
Can't beat Gary's realism, wisdom, and raw disregard for the status quo.

Excellent read

Having read 'Crush it' I found this book much more relevant to the business environment. It's a great listen, worth everybit. The author narrating makes such a difference, adds life into what could be a dull topic.