If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.
©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers
Thoroughly enjoyed it. If you don't know anything about marketing, this book is for you. If you do know something about marketing, it is worth listening to simply for the entertainment value of having the book narrated by its high energy author. Best part of the listen was the many times Gary Vaynerchuk would go "off script" to bring currency to the aged words on paper.
Hyper, exhausting, boring.
Anxiety and boredom
If your business still needs a Facebook presence then consider it, else skip.
It was very interesting and educating. The best of it kind on this subject.
The way the author knows how to read without reading. It is more like a lecture with time to get off the script once in a while.
Going Off Script
"Content Rules". Between Content Rules and this book, I think nearly anyone should be able to grasp what social media is, how to start building a strategy, and why it is important. I think one of the most messages of this book was the very last paragraph. In 3-4 years, this book and others like it really will be irrelevant.
Gary is obviously a very passionate person and I think I would really enjoy watching him live. However, the "Going Off Script" every couple of sentences was really (really) distracting.
It would have been if I wrote the previous sentences like this:
Gary is obviously--"Going Off Script"- a very passionate person--"Going Off Script"-- and I think I would --"Going Off Script"-- really enjoy watching --"Going Off Script"-- him live.
Not extreme, but it had me tally the list of people who need to read it.
All "going off script" comments aside, the content is strong and the delivery is enjoyable. If you're considering how Social Media plays a role in your business, you need to give this book the couple of hours it deserves.
I like the idea that social media marketing should be approached differently from traditional media. Now I just wish the public was stepping up and holding companies to account. Until consumers step out of their comfortable patterns, the thank you economy will only be one strategy among many in the business world rather than a dominant force.
Bottom line. This book is awesome! It should be required text for anyone who is even thinking about running a business. If you are a manager, an executive, or even a newbie you need to read this book. The concepts covered and the examples given will led you to countless "ah ha" moments. Also, the book is read by the very charismatic author GaryVee who gets so passionate about the message he "goes off script" several times during the performance to add in extra nuggets of information that are not found in the original text. It's one of the best business books you will ever listen to guaranteed.
Gary is very good to listen to and certainly not a speaker you get bored of however this book seems to be essentially a repeat on the mantra of his first book "Crush It"
"Crush It" is a better book and more inspirational.
Buy and read "Crush It" and leave this book on the shelf.
Gary is as weird as I am and he kept me interested the whole time.
Bringing up this book in my interview help land me the second interview.
The book had good information on how to approach marketing on the internet. The one issue is that the book will be out of date in a few short years. The author even admits to it. Gary Vaynerchuk goes off script a few time but only to give an update to in the subject matter and a little added humor. Even if you are picking it up for the first time at it is a few years old, the principles and ideas are still important to pick up.
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