If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.
©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers
Hyper, exhausting, boring.
Anxiety and boredom
If your business still needs a Facebook presence then consider it, else skip.
It was very interesting and educating. The best of it kind on this subject.
The way the author knows how to read without reading. It is more like a lecture with time to get off the script once in a while.
Going Off Script
"Content Rules". Between Content Rules and this book, I think nearly anyone should be able to grasp what social media is, how to start building a strategy, and why it is important. I think one of the most messages of this book was the very last paragraph. In 3-4 years, this book and others like it really will be irrelevant.
Gary is obviously a very passionate person and I think I would really enjoy watching him live. However, the "Going Off Script" every couple of sentences was really (really) distracting.
It would have been if I wrote the previous sentences like this:
Gary is obviously--"Going Off Script"- a very passionate person--"Going Off Script"-- and I think I would --"Going Off Script"-- really enjoy watching --"Going Off Script"-- him live.
Not extreme, but it had me tally the list of people who need to read it.
All "going off script" comments aside, the content is strong and the delivery is enjoyable. If you're considering how Social Media plays a role in your business, you need to give this book the couple of hours it deserves.
Book nerd for life!
Yes only because you truly hear the author's enthusiasm. I think hearing his voice made me like the book even more. It also helped that he would go "off script" sometimes.
I loved when he analyzed the Old Spice social media campaign and where they succeeded and where they dropped the ball. I thought I was the only one who noticed.
Enthusiastic, unabridged yet had some extra add-ins every now & then.
I chuckled a few times, but no "extreme" reaction.
Really solid book with great case studies.
As always Gary provides entertaining and informative content. Very applicable and relevant. I would highly recommend this as a top 5 business book for all entrepreneurs and business people to read.
Mia Myers SmartSeeds
Content could have been summarized in 2 pages (and has been). How To Sell. Author read it aloud for us (and improvised extra stuff!) Nasal screechy voice went on forever. If I want to listen to a used car salesman tell me tricks of the trade, I'll buy a used car. Ack.
His voice was not meant for broadcasting. Bad enough, but he talked too fast and added improvised sidebars. Loves to hear himself talk. I did not.
The cover notes were helpful. And sufficient.
Like Gary's other books, the thank toy economy will answer questions yo didn't even know yo had. it is an every angle look at savvy social media marketing. This was his third book I have listened to in the last 48 hours. His advice and intuition are that good!
"Grasping the not so-obvious"
I loved this book. Most social media books give a hum-drum of social media history and tell you much of the same things that everyone else tells you. There's some differentiation, but after reading Gary's book, I think they really miss the point.
Gary Vaynerchuk seems to have a real grasp on the real trend of what's happening in the social media revolution. The best advice I've ever received is regarding change is to ignore the technology and understand the fundamental human need that's being met. Gary does this. Social media is a way for us to engage and not just find another media to spam people with our messaging and advertising, and that's the heart of the message of this book - as I understand it.
People aren't stupid, and they don't care what you say about yourself; they want proof that what's on the label is real. No amount of hype will do this. Engagement and content will. True service, not lip service. Social media gives us the platform to value people as people, to let people see what we're really all about, and to spread the word about it.
But Gary goes further and gives you strong examples of how to combine social media with other means to create strategies that have true impact on those you're trying to reach and on what you want to accomplish. While the book doesn't have the step-by-step methodology that some want; if it did, we'd lose the essence of substance and transparency that is the heart of what social media is all about.
"There's a good book in there somewhere"
If you can persevere through Gary's (not insubstantial) ego and the poor narration there's a good book at the heart of this. It may be quite old, for a social media book, but it still holds true that many businesses need to alter the way in which they deal with customer relationships online.
Any seasoned voice over actor would have been preferable to Gary's attempt. There were a good number of times that Gary was clearly struggling to narrate clearly. Whilst some may find his exuberance appealing I found that his speed reading and continual "going off script" was very distracting. I understand that he's very passionate about his work but I'm afraid it just didn't work for me.
"Still a game changing book"
Timeless advice that can and should help any business or entrepreneur to build a company the right way.
"Highly recommended workbook"
Great practical knowledge. Gary as usual is sharing his finest ideas and wisdom.
I'm on the right side.
"As relevant in 2016 as when it was written"
Just finished this and as a massive fan of #garyvee I thoroughly enjoyed it - my main concern was how relevant something written on 2011 would be - but it is still super relevant as so many companies have still failed to view and adopt digital media in the correct way - even in 2016 - get this - listen to it and change how you do business forever - implementation is everything
"Passion and Vision"
Love Gary V - so much passion and vision! Loved this book and the off script scenes
"Old content but the principles are still golden"
The book is a few years dated now but all the principles are absolutely true. Anybody looking to enter their business into the social world, this is a must. The audio version is great fun with Gary reading it
"Great book especially second half"
I loved Gary's thoughts on building company couture, the importance of the employees and invaluable social media
"Classic Gary Vee - inspiring and in plain English"
This is the first audiobook I've listened to from Gary Vaynerchuk, having read Crush It beforehand.
Nothing short of exemplary. Gary shows us how modern successful marketers think and if there was any time for disruption, that time is NOW.
I enjoyed the times where he went "off script", which brought more value to this audiobook, but it also made me smile.
Heavily recommended for all marketeers - though (and I'm guessing here), some just won't get the principles and the hustle that I've grown familiar with following Gary now for a number of years.
Thank you Gary.
"An fantastic book!!!"
It is another amazing book from Gary. I cannot stop to listen. Loads of examples and cases to take customers seriously and especially the social media. It has opened a huge space that I can use and everyone else.. Thank you.
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