If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.
©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers
It was very interesting and educating. The best of it kind on this subject.
The way the author knows how to read without reading. It is more like a lecture with time to get off the script once in a while.
Going Off Script
"Content Rules". Between Content Rules and this book, I think nearly anyone should be able to grasp what social media is, how to start building a strategy, and why it is important. I think one of the most messages of this book was the very last paragraph. In 3-4 years, this book and others like it really will be irrelevant.
Gary is obviously a very passionate person and I think I would really enjoy watching him live. However, the "Going Off Script" every couple of sentences was really (really) distracting.
It would have been if I wrote the previous sentences like this:
Gary is obviously--"Going Off Script"- a very passionate person--"Going Off Script"-- and I think I would --"Going Off Script"-- really enjoy watching --"Going Off Script"-- him live.
Not extreme, but it had me tally the list of people who need to read it.
All "going off script" comments aside, the content is strong and the delivery is enjoyable. If you're considering how Social Media plays a role in your business, you need to give this book the couple of hours it deserves.
Book nerd for life!
Yes only because you truly hear the author's enthusiasm. I think hearing his voice made me like the book even more. It also helped that he would go "off script" sometimes.
I loved when he analyzed the Old Spice social media campaign and where they succeeded and where they dropped the ball. I thought I was the only one who noticed.
Enthusiastic, unabridged yet had some extra add-ins every now & then.
I chuckled a few times, but no "extreme" reaction.
Really solid book with great case studies.
Gary goes off script to give great insight and shares his passion for having passion for the people he works with and the businesses he's associated with.
Gary certainly earned the right to say "I told you so". Everything he said about the power of social media came to pass and then some. The book also had great insight that is applicable today. Gary's performance is energetic and entertaining as usual. His "off script" moments provide a little extra value encase you've already read the print book.
Passionate reader. Insightful on how social media fits todays society. It's time to double down at age 50 because social media allows businesses to be put together unlike in previous history.
"Classic Gary Vee - inspiring and in plain English"
This is the first audiobook I've listened to from Gary Vaynerchuk, having read Crush It beforehand.
Nothing short of exemplary. Gary shows us how modern successful marketers think and if there was any time for disruption, that time is NOW.
I enjoyed the times where he went "off script", which brought more value to this audiobook, but it also made me smile.
Heavily recommended for all marketeers - though (and I'm guessing here), some just won't get the principles and the hustle that I've grown familiar with following Gary now for a number of years.
Thank you Gary.
"An fantastic book!!!"
It is another amazing book from Gary. I cannot stop to listen. Loads of examples and cases to take customers seriously and especially the social media. It has opened a huge space that I can use and everyone else.. Thank you.
"Lots of really useful ideas to take away"
Gary's energy and ideas are bound to help you change the way you look at social media and marketing. Worth every penny!
"Entertaining book made more so in the reading."
Only a few years old and already beginning to get dated, such is the pace at which social media marketing is advancing. Gary is called message in this book is that in order to win and retain customers businesses need to return to the old ways of establishing and building long-term relationships with their customers and in doing so seek to dominateThe niche they have selected in their chosen market. The author does an excellent job of bringing this book to life in his reading especially when he delightfully goes off script to provide greater insight into the text he is now rereading. it is these enjoyable diversions which turned what could have otherwise been a dry business book into a warming lecture. Listeners should note that in his closing chapter Gary states that the book should have a self-destruct date of 2015 as many of the tricks and techniques he suggests will have been well used and mainstream activity by that date. Nevertheless this is a book every consumer marketing executive or student should read.
"good, makes you think"
Sound - even it is a bit too American. Some original interpretations of good ideas; it would be foolish to say that this is not relevant to every industry
"A must read"
Gary Vee knows his stuff. Loved every minute of his audio book. If you want know where the marketing world is going. Get this.
"Gary doing what Gary does best"
Reminding us all, with buckets of passion and character, that the traditional customer service basics and personal touches that were initially lost as we moved to the new economy are even more critical to success today due to the way in which positive and negative feedback can spread so quickly using social media. Most repeated phrase, Pull don't Push. Perfect sense. @upfinder
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