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The Thank You Economy Audiobook
The Thank You Economy
Written by: 
Gary Vaynerchuk
Narrated by: 
Gary Vaynerchuk
 >   > 
The Thank You Economy Audiobook

The Thank You Economy

Regular Price:$17.94
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Publisher's Summary

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers

What Members Say

Average Customer Rating

4.4 (1061 )
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Performance
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  •  
    Philip Ann Arbor, MI, United States 01-03-13
    Philip Ann Arbor, MI, United States 01-03-13 Member Since 2015
    HELPFUL VOTES
    23
    ratings
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    83
    24
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    Performance
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    "Hear the latest and greatest news from 5 years ago"
    Would you try another book from Gary Vaynerchuk and/or Gary Vaynerchuk?

    Maybe.


    Would you ever listen to anything by Gary Vaynerchuk again?

    Maybe


    What three words best describe Gary Vaynerchuk’s performance?

    Hyper, exhausting, boring.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Anxiety and boredom


    Any additional comments?

    If your business still needs a Facebook presence then consider it, else skip.

    1 of 1 people found this review helpful
  •  
    Anja Schmidt Denmark 07-21-12
    Anja Schmidt Denmark 07-21-12 Member Since 2006

    k11923

    HELPFUL VOTES
    36
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    "Very educating"
    Where does The Thank You Economy rank among all the audiobooks you’ve listened to so far?

    It was very interesting and educating. The best of it kind on this subject.


    What did you like best about this story?

    Immediate usability.


    What about Gary Vaynerchuk’s performance did you like?

    The way the author knows how to read without reading. It is more like a lecture with time to get off the script once in a while.


    1 of 1 people found this review helpful
  •  
    JAMES AUSTIN, TX, United States 07-12-12
    JAMES AUSTIN, TX, United States 07-12-12 Member Since 2014

    The Baldengineer

    HELPFUL VOTES
    1
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    5
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    "Going off script here..."
    If you could sum up The Thank You Economy in three words, what would they be?

    Going Off Script


    What other book might you compare The Thank You Economy to and why?

    "Content Rules". Between Content Rules and this book, I think nearly anyone should be able to grasp what social media is, how to start building a strategy, and why it is important. I think one of the most messages of this book was the very last paragraph. In 3-4 years, this book and others like it really will be irrelevant.


    What aspect of Gary Vaynerchuk’s performance would you have changed?

    Gary is obviously a very passionate person and I think I would really enjoy watching him live. However, the "Going Off Script" every couple of sentences was really (really) distracting.

    It would have been if I wrote the previous sentences like this:

    Gary is obviously--"Going Off Script"- a very passionate person--"Going Off Script"-- and I think I would --"Going Off Script"-- really enjoy watching --"Going Off Script"-- him live.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Not extreme, but it had me tally the list of people who need to read it.


    Any additional comments?

    All "going off script" comments aside, the content is strong and the delivery is enjoyable. If you're considering how Social Media plays a role in your business, you need to give this book the couple of hours it deserves.

    1 of 1 people found this review helpful
  •  
    Briana Melissa Ford Lewisville, TX 04-09-13
    Briana Melissa Ford Lewisville, TX 04-09-13 Member Since 2015

    Book nerd for life!

    HELPFUL VOTES
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    27
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    "Why You Need to Use Social Media Correctly"
    Would you consider the audio edition of The Thank You Economy to be better than the print version?

    Yes only because you truly hear the author's enthusiasm. I think hearing his voice made me like the book even more. It also helped that he would go "off script" sometimes.


    What was the most compelling aspect of this narrative?

    I loved when he analyzed the Old Spice social media campaign and where they succeeded and where they dropped the ball. I thought I was the only one who noticed.


    What about Gary Vaynerchuk’s performance did you like?

    Enthusiastic, unabridged yet had some extra add-ins every now & then.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    I chuckled a few times, but no "extreme" reaction.


    Any additional comments?

    Really solid book with great case studies.

    2 of 3 people found this review helpful
  •  
    Rob A maryland usa 07-14-16
    Rob A maryland usa 07-14-16 Member Since 2016
    ratings
    REVIEWS
    4
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    "worth listening to it again and again "

    As always Gary provides entertaining and informative content. Very applicable and relevant. I would highly recommend this as a top 5 business book for all entrepreneurs and business people to read.

    0 of 0 people found this review helpful
  •  
    Annagail 07-02-16
    Annagail 07-02-16 Member Since 2013
    ratings
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    16
    1
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    Story
    "Great Advice!"

    We need to focus on making connections with our customers. We must show we care.

    0 of 0 people found this review helpful
  •  
    Mia Myers California 06-04-16
    Mia Myers California 06-04-16 Member Since 2016

    Mia Myers SmartSeeds

    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Used car salesman advice narrated in person"
    Would you try another book from Gary Vaynerchuk and/or Gary Vaynerchuk?

    Never.


    Would you be willing to try another book from Gary Vaynerchuk? Why or why not?

    Content could have been summarized in 2 pages (and has been). How To Sell. Author read it aloud for us (and improvised extra stuff!) Nasal screechy voice went on forever. If I want to listen to a used car salesman tell me tricks of the trade, I'll buy a used car. Ack.


    How did the narrator detract from the book?

    His voice was not meant for broadcasting. Bad enough, but he talked too fast and added improvised sidebars. Loves to hear himself talk. I did not.


    You didn’t love this book... but did it have any redeeming qualities?

    The cover notes were helpful. And sufficient.


    0 of 0 people found this review helpful
  •  
    Allen L. Elliott Wa 06-04-16
    Allen L. Elliott Wa 06-04-16
    ratings
    REVIEWS
    1
    1
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    Story
    "love Gary Vee..."

    this book will sell for destruct in 2015? I don't think so... Still relevant today.

    0 of 0 people found this review helpful
  •  
    Nicholas 06-01-16
    Nicholas 06-01-16 Member Since 2016
    ratings
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    4
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    "Thank you Gary Vee/Economy "

    This book plays right off of Crush it, went from passion to execution with a passion! Read this book!

    0 of 0 people found this review helpful
  •  
    Dale 05-30-16
    Dale 05-30-16
    ratings
    REVIEWS
    4
    3
    Overall
    Performance
    Story
    "Rolling thunder that builds to a lightening strike"

    Like Gary's other books, the thank toy economy will answer questions yo didn't even know yo had. it is an every angle look at savvy social media marketing. This was his third book I have listened to in the last 48 hours. His advice and intuition are that good!

    0 of 0 people found this review helpful
Sort by:
  • Brian
    Wills Point, Texas
    8/31/11
    Overall
    "Grasping the not so-obvious"

    I loved this book. Most social media books give a hum-drum of social media history and tell you much of the same things that everyone else tells you. There's some differentiation, but after reading Gary's book, I think they really miss the point.

    Gary Vaynerchuk seems to have a real grasp on the real trend of what's happening in the social media revolution. The best advice I've ever received is regarding change is to ignore the technology and understand the fundamental human need that's being met. Gary does this. Social media is a way for us to engage and not just find another media to spam people with our messaging and advertising, and that's the heart of the message of this book - as I understand it.

    People aren't stupid, and they don't care what you say about yourself; they want proof that what's on the label is real. No amount of hype will do this. Engagement and content will. True service, not lip service. Social media gives us the platform to value people as people, to let people see what we're really all about, and to spread the word about it.

    But Gary goes further and gives you strong examples of how to combine social media with other means to create strategies that have true impact on those you're trying to reach and on what you want to accomplish. While the book doesn't have the step-by-step methodology that some want; if it did, we'd lose the essence of substance and transparency that is the heart of what social media is all about.

    2 of 2 people found this review helpful
  • Dale Lord
    6/6/16
    Overall
    Performance
    Story
    "There's a good book in there somewhere"
    Would you recommend this book to a friend? Why or why not?

    If you can persevere through Gary's (not insubstantial) ego and the poor narration there's a good book at the heart of this. It may be quite old, for a social media book, but it still holds true that many businesses need to alter the way in which they deal with customer relationships online.


    Who might you have cast as narrator instead of Gary Vaynerchuk?

    Any seasoned voice over actor would have been preferable to Gary's attempt. There were a good number of times that Gary was clearly struggling to narrate clearly. Whilst some may find his exuberance appealing I found that his speed reading and continual "going off script" was very distracting. I understand that he's very passionate about his work but I'm afraid it just didn't work for me.


    0 of 0 people found this review helpful
  • Marc
    3/26/16
    Overall
    Performance
    Story
    "Still a game changing book"

    Timeless advice that can and should help any business or entrepreneur to build a company the right way.

    0 of 0 people found this review helpful
  • Piotr
    United Kingdom
    3/18/16
    Overall
    Performance
    Story
    "Highly recommended workbook"

    Great practical knowledge. Gary as usual is sharing his finest ideas and wisdom.
    I'm on the right side.

    0 of 0 people found this review helpful
  • Richard Mawer
    3/11/16
    Overall
    Performance
    Story
    "As relevant in 2016 as when it was written"

    Just finished this and as a massive fan of #garyvee I thoroughly enjoyed it - my main concern was how relevant something written on 2011 would be - but it is still super relevant as so many companies have still failed to view and adopt digital media in the correct way - even in 2016 - get this - listen to it and change how you do business forever - implementation is everything

    0 of 0 people found this review helpful
  • Hayden
    12/4/15
    Overall
    Performance
    Story
    "Passion and Vision"

    Love Gary V - so much passion and vision! Loved this book and the off script scenes

    0 of 0 people found this review helpful
  • MR F.
    11/13/15
    Overall
    Performance
    Story
    "Old content but the principles are still golden"

    The book is a few years dated now but all the principles are absolutely true. Anybody looking to enter their business into the social world, this is a must. The audio version is great fun with Gary reading it

    0 of 0 people found this review helpful
  • Kat B.
    7/17/15
    Overall
    Performance
    Story
    "Great book especially second half"

    I loved Gary's thoughts on building company couture, the importance of the employees and invaluable social media

    0 of 0 people found this review helpful
  • Ross
    6/23/15
    Overall
    Performance
    Story
    "Classic Gary Vee - inspiring and in plain English"

    This is the first audiobook I've listened to from Gary Vaynerchuk, having read Crush It beforehand.

    Nothing short of exemplary. Gary shows us how modern successful marketers think and if there was any time for disruption, that time is NOW.

    I enjoyed the times where he went "off script", which brought more value to this audiobook, but it also made me smile.

    Heavily recommended for all marketeers - though (and I'm guessing here), some just won't get the principles and the hustle that I've grown familiar with following Gary now for a number of years.

    Thank you Gary.

    0 of 0 people found this review helpful
  • mp
    5/30/15
    Overall
    Performance
    Story
    "An fantastic book!!!"

    It is another amazing book from Gary. I cannot stop to listen. Loads of examples and cases to take customers seriously and especially the social media. It has opened a huge space that I can use and everyone else.. Thank you.

    0 of 0 people found this review helpful

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