The Thank You Economy

By: Gary Vaynerchuk

Narrated by: Gary Vaynerchuk

Length: 5 hrs and 41 mins

Publisher's summary

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers

Gary V is the best

The 1st book is still the best he has written! Core concepts and insight that still play in today’s world!

Even great in 2018

Such a thought provoking book. Had to pause several times just to take notes or let my brain wander off. Really great content.

love reading this over and over again

Gary as always delivers great content in this book. The only thing hes wrong about is that this book Will not self destruct. Caring about your customers will never go away or cease to be vitally important

Life changing.

This book has changed my life. It's so easy when Gary lays it out, I feel like I should have been doing this stuff my whole life. When I think back, every mentor I've loved has used these principles before Gary gave me a blueprint for it.

Exceptionally great book

The book held my interest the entire time. It was very relevant to marketing principles and business practices. A wealth of knowledge and insights were games.

Crazy true

I discovered Gary way to late for me to apply what he says at the begging of the social media craze but he offers very good and pertinent advice. Bravo

From the Gary Himself

Absolutely brilliant and necessary read not for just business owners and entrepreneurs, but for everyone who cares for their interpersonal relationships with other people.

The best thing about this book is that it’s read by the Man himself! Gary is super passionate with his delivery and offers a great deal of off-script parts that makes this purchase absolutely worth to buy, even if you already read the print version of the book.

Absolutely love this book!

I'm unpleasantly surprised at his lack of adult language in this book. I just wanted to get the only negative out of the way.

A lot of it was just common sense stuff to me. If you have a brand, you need to create content relevant to that brand AND put it where the majority of your audience is. Being authentic about your brand, but above all, GENUINELY CARE about your customer.

Business has changed & it's more than social media

I am the owner of an interactive agency, so I get that social media is a fundamental shift taking place in our society, and I'm really tired of reading about books that try to get other businesses to "get it." That's not what Thank You Economy is about. This book is about the underlying change in consumer behavior that makes social media critical for a business, which is people are doing business with companies that they like and love.

Gary Vee does an outstanding job of explaining how and why this shift is occurring, and gives a whole slew of examples of exactly what to do with the section on case studies.

The narration is great also. Gary goes off script like, every 3 minutes, so you feel like you're getting bonus material and information that's literally right up to the minute. I've seen him speak in person, and this is as close as you can get to that experience. (He'll also respond to you on Twitter, he's @garyvee.)

I give every new client we land at my agency this book when they come on board. I think Gary Vaynerchuk hit the nail on the head with this one.

Awesome

Very easy to understand. A must to implement in your business. Still relevant today. Love to hear Gary’s off script commentary.