From a Pulitzer Prize-winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.
Every year, the average American eats 33 pounds of cheese (triple what we ate in 1970) and 70 pounds of sugar (about 22 teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It’s no wonder, then, that one in three adults, and one in five kids, is clinically obese. It’s no wonder that 26 million Americans have diabetes, the processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year.
In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century - including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more - Moss’s explosive, empowering narrative is grounded in meticulous, often eye-opening research.
Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the "bliss point" of sugary beverages or enhance the "mouthfeel" of fat by manipulating its chemical structure. He unearths marketing campaigns designed - in a technique adapted from tobacco companies - to redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as "fat-free" or "low-salt". He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would cease to exist without salt, sugar, and fat. Just as millions of "heavy users" - as the companies refer to their most ardent customers - are addicted to this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same way again.
©2013 Michael Moss (P)2013 Random House Audio
"What happens when one of the country’s great investigative reporters infiltrates the most disastrous cartel of modern times: a processed food industry that’s making a fortune by slowly poisoning an unwitting population? You get this terrific, powerfully written book, jammed with startling disclosures, jaw-dropping confessions and, importantly, the charting of a path to a better, healthier future. This book should be read by anyone who tears a shiny wrapper and opens wide. That’s all of us." (Ron Suskind, Pulitzer Prize-winning author of Confidence Men: Wall Street, Washington, and the Education of a President)
"In this meticulously researched book, Michael Moss tells the chilling story of how the food giants have seduced everyone in this country. He understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives - and the world around us.” (Alice Waters)
This rates at of the top for informational books. I had always suspected we as a public have been groomed to improve profits for the industrial food industry. This is an enlightening journey into the understanding of how the industry works. It gives us as a community the insight to make heathier choices and realize that we as consumers have been unkowingly falling into their increasing profit tactics for years.
Scott Brick is an excellant narrator. He brings the book to life with his inflections and emotion in reading this critical information. If I were to try to read this book in print, it would not have the same impact. Scott takes a complicated subject and brings understanding and clarity so we can make choices for ourselves.
The new food groups: SSF
The forethought that food companies have given to snare the unsuspecting customer into becoming "obese".
What not to eat and where not to shop for my food.
I did not get bored. I backed it up if I thought I missed something. It moved quickly. Very interesting.
It's just an expose. It doesn't sound like the author is really slamming all of these companies it is exposing, it just feels like you are privy to being there at every private meeting among the money grabbers. They don't care about humanity, in my opinion. They care about money. It's a free country. They can do that. But this book has equipped me with some insight to see what they are doing, and not fall victim to it. It's eye opening. It will help me feed myself and my family more thoughtfully, not that I have ever been one to gorge myself with any of this fast food stuff, Fritos, Hot Pockets, etc., but it seems that even the stuff you think might not be so bad, is so bad. I've heard it, but it didn't register. Now I don't feel so stupid for falling into their grip. They have many scientists who have figured out the best way to "hook" the best of us. We all have free choice. This book is going to help me make better choices.
Great book. An eye opener and very informative. An excellent choice for anyone on a diet, thinking about losing weight, or just interested in simple choices they can make to improve the general health of their family.
There is nothing "shocking" about the information presented in this book. If the fact that "food" corporations... I mean the "substances that we shovel into our gluttonous pie holes" corporations are not acting in our best interest is surprising to you, then you are naive.
However, it is an interesting listen. One should listen to as many books of this nature as one can, and as often as one can, so as to be reminded to stay on the right path. The "substances that we shovel into our gluttonous pie holes" corporations are frighteningly powerful and are unfortunately winning the war against good health.
Business owner, optimist, father of two. Want to make the world a better place and a dent in the universe.
The book was very good mostly.
In the middle it kind of get boring, but the story picked up at the end.
Yes. To be reminded that the food processing industry is indirectly poisoning us.
YES. This is much more to Mr. Brick's style than, say, a sci-fi narrative. He relies on his 'sing-song' speaking technique (phoning it in) too much for thriller, etc. But for non-fiction, he's just great.
Yes. The information about Lunchables. I actually started an 'all lunchables' diet once...so uninformed.
Great Book. Recommending it to friends.
I enjoyed the twist on the old assassin genre with a Japanese American "hero". Somewhat formulaic tie-up for a book plot ending, but not unsatisfying, given the hints that there's more to come, and allows for a return of the "lost love". Even though, I thought to myself, "Well, it had to end this way, given his profession. (a necessity to be "the loner"), hence the loss of the newly found love object), It was a good enough ending, to consider trying one more in the series. I'm surprised at the multiple voices playing the lead AND the mixed reviews of the reader, both good and bad for someone I thought did an outstanding job of reading the lead? Weird to see such disparate reviews over someone I would have given and DID give 5 stars for Performance.
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