American Icon: Alan Mulally and the Fight to Save Ford Motor Company Audiobook | Bryce G. Hoffman | Audible.com
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American Icon: Alan Mulally and the Fight to Save Ford Motor Company | [Bryce G. Hoffman]

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses.
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Publisher's Summary

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family - America's last great industrial dynasty - could hold on to their company.

Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally - the man who had already saved Boeing from the deathblow of 9/11 - to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanagement and denial.

Mulally applied the principles he developed at Boeing to streamline Ford's inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing.

Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford's battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer­ican automotive supply base. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry.

Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the best-selling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

©2012 Bryce G. Hoffman (P)2012 Tantor

What the Critics Say

"For those interested in the recent political interventions and maneuvers in the auto industry, this book provides a fly-on-the-wall view of the meetings and behind-the-scenes deal making necessary to revive an ailing giant." (Library Journal)

What Members Say

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  •  
    Michael Newmarket, ON, Canada 10-07-12
    Michael Newmarket, ON, Canada 10-07-12 Member Since 2006
    HELPFUL VOTES
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    "The best business book I ever read"

    I have thoroughly enjoyed this book, even though I am not a car guy and, as a result, am totally bored by discussion of car brands and part details.

    Two reasons why this book is so great:
    1.It is not a book about another business or industry failure -> It details how to run and save a business, in pretty granular terms.
    2.You find yourself rooting for the major players to succeed…I found the insights in the main players fascinating

    Bryce Hoffman – you did an outstanding job…this is a work of art you should be extremely proud of.

    2 of 3 people found this review helpful
  •  
    bor Tallmadge, OH, United States 06-22-12
    bor Tallmadge, OH, United States 06-22-12 Member Since 2011
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    "Excellent book!"
    What did you love best about American Icon?

    Excellent book! A must read for somebody who is somewhat interested in Ford and Big 3 and the way they do business.


    2 of 3 people found this review helpful
  •  
    Peter United States 09-27-13
    Peter United States 09-27-13 Member Since 2012
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    "Inspiring Leader"
    If you could sum up American Icon in three words, what would they be?

    I love Alan


    What was the most compelling aspect of this narrative?

    The joys of leadership


    Did the narration match the pace of the story?

    yes


    Was there a moment in the book that particularly moved you?

    The company was always on the brink and leadership saved the day


    Any additional comments?

    no man is perfect but it seem the authors feel the subject is-I dont want the dirt just the man

    0 of 0 people found this review helpful
  •  
    David C Morris Bloomington, Illinois, US 03-25-13
    David C Morris Bloomington, Illinois, US 03-25-13 Member Since 2012
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    "Great read!"

    True leadership! Able to do without the aid of government funds … will try to by a Ford next time!

    0 of 0 people found this review helpful
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