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Marketing esperienziale: Creare valore con il coinvolgimento emozionale del cliente
- Narrated by: Lorenzo Visi
- Length: 1 hr and 6 mins
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Marketing esperienziale: Creare valore con il coinvolgimento emozionale del cliente
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Publisher's summary
Un'impresa al passo con i tempi deve sapersi destreggiare anche a livelli più ampi, considerando l'ambiente e le circostanze. L'obiettivo di chi gestisce il marketing e la comunicazione all'interno di un'azienda è quindi innanzitutto strettamente legato alla strategia, alle relazioni, all'integrazione tra i singoli settori dell'impresa, alle persone e alla cultura che circondano l'impresa stessa e i clienti a cui si rivolge. Il cliente è al centro dell'attenzione. E questo è di primaria importanza, sia per le aziende che si rivolgono ad altre aziende, sia per quelle che si rivolgono a consumatori singoli e privati.
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What listeners say about Marketing esperienziale: Creare valore con il coinvolgimento emozionale del cliente
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- roberta
- 07-30-16
Bello ed interessante
il libro è molto bello, i contenuti sono molto interessanti. voce narrante chiarissima. avrei preferito fosse più lungo e più approfondito. non c'è una parte preferita. mi piace tutto.
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