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Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the U.S. Wine Market | [Jerome Tuccille]

Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the U.S. Wine Market

Gallo Be Thy Name is the portrait of an American dynasty that rose from poverty in the early 1900s to become the most successful wine company in the world through toil, cunning, and crime. From selling ³Dago Red² to Al Capone during Prohibition to conquering America¹s wine market, and from the Great Depression to the roiling farm labor movements of the 60s and 70s, the Gallos rode the turbulent currents of history to triumph, with iconic brothers Ernest and Julio steering the ship.
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Publisher's Summary

Gallo Be Thy Name is the portrait of an American dynasty that rose from hardscrabble poverty in the early 1900s to become the most successful wine company in the world through toil, cunning, and crime. From selling ³Dago Red² to Al Capone during Prohibition to conquering America¹s wine market with such plonk as Thunderbird and Ripple, and from the Great Depression to the roiling farm labor movements of the 60s and 70s, the Gallos rode the turbulent currents of history to triumph, with iconic brothers Ernest and Julio steering the ship. But beneath the E. & J. Gallo Winery¹s carefully polished surface is a sweeping story of passion and power, swirling with rumors of murder.

©2009 Jerome Tuccille; (P)2009 Zondervan

What Members Say

Average Customer Rating

3.4 (14 )
5 star
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4.5 (8 )
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Story
3.5 (8 )
5 star
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  •  
    Chrissi 06-23-15
    Chrissi 06-23-15 Member Since 2013
    ratings
    REVIEWS
    15
    1
    Overall
    Performance
    Story
    "Great story, poorly written and narrated"
    Is there anything you would change about this book?

    The book feels very disjointed for the first 1/3 or so of the story, making it difficult to keep up with who the characters are because you haven't spent enough time with any one before the discussion turns to another.


    How did the narrator detract from the book?

    The narration was pretty poor. Mispronunciations all over the place were the biggest issue.


    Was Gallo Be Thy Name worth the listening time?

    If you enjoy stories about wine families, as I do, the story itself warrants a listen. You simply need to be prepared to be a little lost at the beginning and ignore all of the wine-related mispronunciations provided by the narrator.


    0 of 0 people found this review helpful
  •  
    jill 05-21-15
    jill 05-21-15
    HELPFUL VOTES
    23
    ratings
    REVIEWS
    76
    20
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Interesting tale, poorly performed by narrator"

    I knew going in, based on other reviewers, that narration was a problem with this audio book. In listening to the sample, I didn't think the narrator's voice would grate, so off a-listening I went, knowing that most narrator's of wine books frequently mispronounce wine terms. Sadly, the reviews were all too right, only it wasn't merely mispronunciation of wine terms, it was both wine terminology and plain old english usage that he could not get straight. Or off cadence, and even substituting words on several occasions ('substantial winemaking' instead of 'sustainable winemaking' as one of too many examples). I even thought at several points that he sounded 'under the influence' while performing the reading. Unfortunately, the many mistakes made by the narrator got old towards the end of the book. Maybe he got tired of reading it.

    On a positive note, the story to me is interesting within an historical context - other reviewers have suggested the author is at times factually inaccurate, but this audiobook is so long, and the history of the Gallos subject to so much revisionist history of their own making, that who knows on that end! After 12+ hours I have a basic enough picture and am not going to go back to fact check.

    0 of 0 people found this review helpful
  •  
    Geoffrey Ulster Park, NY, United States 09-12-09
    Geoffrey Ulster Park, NY, United States 09-12-09 Member Since 2007
    HELPFUL VOTES
    27
    ratings
    REVIEWS
    13
    6
    FOLLOWERS
    FOLLOWING
    1
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    Overall
    "There are some issues but a good story"

    I agree with the other reviewer that the mispronounciations which become more frequent towards the end of the book are extremely jarring. They almost make me want to find a hardcopy to see if there were misprints in the book.I actually liked the timbre of the narration, the voice sounds similar to Hal Linden in his "Barney Miller" era, whch made it worse somehow. Salami, is not pronounced Salome'
    I was very keeen on learning the story and it doesn't disappoint there, I found it to be an exciting and dramatic saga. Maybe they should do a better job of prooflistening.

    0 of 0 people found this review helpful
  •  
    Amy McKinleyville, CA, USA 08-27-09
    Amy McKinleyville, CA, USA 08-27-09
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    25
    2
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    0
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    Overall
    "Fire this reader"

    I have no idea if this book is awful or if it's just badly read.

    Mispronunciations abound, the voice is irritating, and the pace is uneven.

    I will search out who this reader is and NEVER buy another audio book read by him.

    0 of 0 people found this review helpful

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