In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating, or why you're even eating at all.
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments, like the "bottomless soup bowl", Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to lose, instead of gain, 10 to 20 pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful, and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office, and even at a vending machine - wherever you decide to satisfy your appetite.
©2006 Brian Wansink; (P)2006 Books on Tape
"Entertaining...Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads." (Publishers Weekly)
Brian Wansink runs a food psychology laboratory. His research is often funded by food and agribusiness conglomerates, who use it to convince us to spend more money on their products. Arguably, this very research contributes to America's current obesity problem. Here, however, Wansink takes those very same findings and tells the reader how to use his lab's actually fairly neutral findings to help us control our own eating behavior as well as to recognize when these techniques are being used against us and then how mitigate their impact.The techniques are simple and, like most wisdom, feels like common sense on you're aware of it: Use smaller plates. Read nutritional labels. Pay attention to serving and portion size versus container size. Use tall glasses instead of short ones. Music and lighting influence behavior. What makes this book fascinating is that Wansink provides the facts and figures to back up his assertions. He describes the experiments in enough to detail to be convincing but is not at all academic. He also tells useful and often funny anecdotes about human behavior in the process. I learned useful things about how to control and change my own eating habits by spending time listening to this audiobook, and I was entertained in the process.
N/A - non-fiction
The narrator was professional and clear. In tone, however, he was a bit too much like a game show host -- a bit too polished in the sense that sometimes I felt like I was being talked at, rather than to. But this was a minor issue in an otherwise excellent production.
I could have listened to this in just a few sittings, but I didn't. I listened while walking through Central Park, while on the subway, and while driving back and forth to work. It's fine this way; the individual chapters discuss different aspects of how to control one's eating, and taking time between each chapter to try out the techniques is probably more effective than listening to them all in one go.
Mindless Eating is not only enlightening, after each illuminating chapter, it gives you manageable and genuinely practical skills to start adding to your daily routine. It effectively teaches you basic new habits that work!
After reading far to many diet books, this is the one which has genuinely made a difference by providing me with easy to implement techniques to lose weight without ever having to diet again.
Brian Wansick also explains why we are addicted to pursuing the kind of diets that show quick results, but ultimately cause us to regain all the weight we lose. He certainly convinced me that losing weight in the same slow, quiet and insidious way that I gained it, is a lot easier than all the alternatives which have always ended up failing me in the long run.
I got so much from this book, I bought the print version for a reference after listening to the audio.
This audio is forever!!! many many examples of sizes and how how to re-package, serve things up in smaller dishes... this didnt tell me anything new. I think it was okay ... i learn quickly so this was too long for me.
lose weight easily
it worth money
If you have an eating disorder, this book may be helpful. So would a dietician, a doctor and a group of supportive friends. If you're an average healthy person with common sense and an internet connection, there's not much to be learned here.
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