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Mindless Eating: Why We Eat More Than We Think | [Brian Wansink]

Mindless Eating: Why We Eat More Than We Think

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating, or why you're even eating at all.
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Publisher's Summary

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating, or why you're even eating at all.

  • Does food with a brand name really taste better?
  • Do you hate brussels sprouts because your mother did?
  • Does the size of your plate determine how hungry you feel?
  • How much would you eat if your soup bowl secretly refilled itself?
  • What does your favorite comfort food really say about you?
  • Why do you overeat so much at healthy restaurants?

Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments, like the "bottomless soup bowl", Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to lose, instead of gain, 10 to 20 pounds in the coming year?

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful, and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office, and even at a vending machine - wherever you decide to satisfy your appetite.

©2006 Brian Wansink; (P)2006 Books on Tape

What the Critics Say

"Entertaining...Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads." (Publishers Weekly)

What Members Say

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4.2 (426 )
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  •  
    marina 04-19-07
    marina 04-19-07
    HELPFUL VOTES
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    "excellent"

    Excellent for everyone, not just for those trying to diet. Has a lot of interesting facts, and is easy to read.

    2 of 4 people found this review helpful
  •  
    Martin P Fetter 05-31-07 Member Since 2014
    HELPFUL VOTES
    1
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    "Excellant Book"

    I found this book interesting, motivational, and an excellant source of new ideas.

    1 of 3 people found this review helpful
  •  
    Jeremy St Paul, MN, USA 09-08-09
    Jeremy St Paul, MN, USA 09-08-09
    HELPFUL VOTES
    172
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    "Mindless Reading"

    If you have an eating disorder, this book may be helpful. So would a dietician, a doctor and a group of supportive friends. If you're an average healthy person with common sense and an internet connection, there's not much to be learned here.

    0 of 1 people found this review helpful
  •  
    Rick Rochester, NY, USA 09-18-08
    Rick Rochester, NY, USA 09-18-08
    ratings
    REVIEWS
    2
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    "I'm hungry for more!"

    I was sad when I 'turned' the last page. A great read and can't wait for another book from this author.

    0 of 1 people found this review helpful
  •  
    Penny D. 08-27-07
    Penny D. 08-27-07 Listener Since 2007
    ratings
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    22
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    "Facinating!"

    This book opened my eyes to a lot of hidden behaviors we exhibit when it comes to food and their triggers. I loved this book!

    0 of 1 people found this review helpful

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