-
Gestione del marketing per principianti
- Come creare e affermare il suo marchio, costruire relazioni con i clienti e aumentare le vendite con la gestione del marketing
- Narrated by: Sara Elisa Frison
- Length: 1 hr and 25 mins
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Gestione del marketing per principianti
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Publisher's summary
È interessato alla gestione del marketing, ma ha bisogno di una sintesi delle nozioni di base per comprenderla correttamente e valutare da solo le opportunità? Allora questa guida è esattamente ciò che le serve: Una gestione intelligente del marketing è uno strumento importante per la costruzione del marchio e la fidelizzazione sostenibile dei clienti.
Qui troverà un'introduzione al marketing management con le sue basi più importanti: cosa significa effettivamente questo termine al giorno d'oggi e quali obiettivi persegue?
Sicuramente avrà sentito parlare del noto marketing mix, ma cosa c'è esattamente dietro? Com'è il mercato esistente, come vengono fatte le demarcazioni e come si sviluppa una strategia di marketing adeguata sulla base di queste informazioni, per poter legare i clienti a lungo termine?
Riceverà risposte facili da capire a tutte queste domande in questo libro, che la aiuterà a ottenere una panoramica generale delle basi.
Inoltre, riceverà importanti consigli pratici e un piano d'azione in 10 fasi per costruire il suo piano di marketing personale.
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