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Futureproof
- The Blueprint for Building a Brand Gen Z & Millennials Love
- Narrated by: Courtney McKenzie Newell
- Length: 3 hrs and 6 mins
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Futureproof
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Publisher's summary
Bring your brand into the future by reaching a whole new base of customers!
Have you always wondered what makes one business more popular than another? Do you want to join the ranks of super-popular brands that increase their sales year after year?
Find out how to make your brand futureproof and plan and execute marketing strategies designed to reach the upcoming wave of consumers.
In this day and age, every business is heavily reliant on its brand for success. A wrong word can make or break your business when it comes to certain target groups. As millenials and gen Z come into focus, so do their needs and wants. What worked when marketing to older generations, might not work so well for this new wave of consumers.
In this book, the author gives a detailed blueprint for how to tailor your business and brand so that it appeals to the new demographics. While maintaining your old customer base, you can learn how to expand and foster brand loyalty moving into new territories.
This audiobook explains in detail:
- The difference and similarities between millennials and gen Z
- New rules of communication and how to re-brand to reach the up and coming demographics
- The keys to reaching more multicultural millennials
- How to understand the brain of a consumer and really acknowledge their needs
- What millenials and gen Z want out of brands
- How to futureproof and bring your marketing strategies to the next level
Even if your business is doing great in the market, one should always keep in mind that the generations are changing, and with this change, new rules appear. Every business can have a greater impact with an increase in sales.
This book offers ways to reach more of the two most powerful and influential demographics and to unlock an untapped customer base of millenials and gen Z. As they say, the future is now, but it’s never too late to jump in and take charge of the future of your business and brand!
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Story4.5 out of 5 stars 989
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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2 out of 5 stars
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 305
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Performance4.5 out of 5 stars 242
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Story4.5 out of 5 stars 242
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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Overall4 out of 5 stars 655
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Performance4 out of 5 stars 367
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Story4 out of 5 stars 359
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Overall4.5 out of 5 stars 90
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Performance4.5 out of 5 stars 80
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Story4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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5 out of 5 stars
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
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Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
- Unabridged
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Overall4 out of 5 stars 1,485
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Performance4 out of 5 stars 1,271
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Story4 out of 5 stars 1,268
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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2 out of 5 stars
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Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
What listeners say about Futureproof
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jahaira
- 08-17-20
Simple, Highly Effective Marketing Strategies
I never leave reviews but this book was amazing. I’m a small business owner who uses social media occasionally, without a strategy. Now I know exactly the steps I need to take to think through my customer journey. I never thought about succession planning for customers, creating experiences and call to actions. This book is a game changer for any business owner who wants to connect with more customers online.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 08-15-20
Modern Marketing Blueprint for Business Owners
This book gives great insight into the thought process of building authentic relationships with your Millennial and GenZ customer and employee base. It’s all about using the meeting them where they are, taking their needs into consideration, and creating an experience. This book gives an actual blueprint. Straight strategy and no fluff, which I can appreciate. I highly recommend.
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