• Change

  • How to Make Big Things Happen
  • By: Damon Centola
  • Narrated by: James Fouhey
  • Length: 9 hrs and 50 mins
  • 5.0 out of 5 stars (6 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.
Change  By  cover art

Change

By: Damon Centola
Narrated by: James Fouhey
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $14.52

Buy for $14.52

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

How do you change someone's mind? How do you stop bad habits? A bold new theory about the way ideas and behaviours spread (and can be altered) from the world's leading expert, Professor Damon Centola.

How did movements like the Arab Spring and Black Lives Matter take off when they did?

How did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I?

Why did Twitter take hold while Google+ has failed?

What surprising lessons can we learn from COVID-19?

From the spread of COVID-19 to the rise of political polarisation, from implicit bias to genetically modified food, from NASA to Netflix - it's time to think differently about how change works.

Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils more than a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not.

Change shows that beliefs and behaviours are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex and much more interesting. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep yet accessible research and fascinating examples, Change presents a paradigm-shifting new science for understanding what drives change, recognising our blind spots and how we can change the world around us.

©2021 Damon Centola (P)2021 Hodder & Stoughton Limited

More from the same

What listeners say about Change

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    0
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Finally, I know how and why change happens

For a long time I've struggled to change social norms in a huge organisation and to make people adopt innovative and proven approaches. I've got even frustrated by my failures. From this book I understand what have I done wrong all the time. I've used the virality, fireworks, shotgun approach, but these are useless for adopting new behaviors. From now on I'm going to focus on fishing net networks, social reinforcement, snowball effect andwide bridges.
Excellent book.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    5 out of 5 stars

A great audition to the evolering field of network science

Damon Centola has masterfully curated and narrated great cases and research (including his own) on network science and social change that allow any reader to appreciate and learn key insights into how fostering social change starts with putting people and their communities front and center.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!