What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you - whether it's in a job interview, a social gathering, or during a business negotiation. The Beckwiths provide a treasure trove of insights and tips to help you present yourself credibly, confidently, and comfortably.
©2007 Harry Beckwith and Christine Clifford. Recorded by arrangement with Warner Books. All rights reserved.; (P)2007 HighBridge Company
I found this book to be little more than a series of suggestions that I could have heard from any one of my peers. Very little seemed to be from hard research and much came across as common sense. If you only read one business book a year then you may find this broad approach of suggestions valuable. However if you, like me, listen to several business books a year then this one comes across as amateurish and does not drill deep enough into any one subject to provide the depth you are likely after.
It is ironic that while the authors say that in order to sell you must put your focus on your customer -- they fill the book with self indulgent personal anectdotes. We are forced to endure story after story about the author's bout with breast cancer, and about their trips to Europe.
The actual advise they offer is embarrassingly bad: Don't be late to an important sales meeting? Don't bring a Papermate pen to a sales call with the Bic Company?
Good book with many useful reminders. I felt it wasn't very deep and didn't explain how do we know that these recommendations work, so it's useful to think through which ones, and how, these recommendations apply to you.
I felt like I was listening to someone who had highlighted lots of pieces of data from lots of different books and then repeated them. I felt like there were big ideas/points that were covered quickly over and over. I guess this could be good for someone who wanted a bullet point of things to think about, but as a listening audio book the macro points were way too many and varied and quickly moved between to be absorbed in a sustainable way.
I wouldn't recommend this as an audio book, better you buy the printed copy and dog ear lots of pages that resonate with you and revisit them often for a reminder.
Amazing, inspiring and common sense
We are born selling.
The readers allowed for time to reflect and continue.
The book allowed me to think. It inspires me work on me.
I truly recommend this book for college students or any individual wanting to make a change. I purchased this book for my daughter she wanted to read it but I listened to the audio instead.
What I heard were snippets about things to do, many of which I've heard before. I didn't find the steps very actionable and stopped listening after 20 minutes or so.
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