Many people assume that effective sales ability demands a unique personality and an aggressive attitude. It's not true, and Robert Herjavec is proof. Known as the "Nice Shark" on ABC's Emmy Award-winning hit show Shark Tank, Robert Herjavec is loved by viewers, who respond to his affable nature. He has developed an honest and genuine approach to life and selling that has set him apart from his cutthroat colleagues and rewarded him with a degree of wealth measured in hundreds of millions of dollars.
In You Don't Have to Be a Shark, Robert transcends pure sales technique and teaches "nonbusiness people" what they need to know in order to sell themselves successfully. We are each our own greatest asset, and in order to achieve our goals, we need to be able to communicate with others, position ourselves, and even look the part. Robert's philosophy is simple: Great salespeople are made, not born, and no one achieves success in life without knowing how to sell.
Entertaining, enlightening, and effective, You Don't Have to Be a Shark will reveal the secrets of one of North America's most successful businessmen, who also happens to be one of today's most prominent TV personalities, delivered in a friendly, down-to-earth manner and filled with anecdotes and observations to support its hard-nosed advice.
©2016 Robert Herjavec (P)2016 Macmillan Audio
This shark shares his down to earth sales skills in a fresh perspective. Rather than speaking over your head, he pulls at your heartstrings with personal stories and real life examples.
I like that Robert Herjavec read it, and like the content... But man, at times he is obviously just reading the words without thinking about them or assembling them into sentences for proper emphasis, tone, or rhythm. He must have done some recording marathons too, because his voice gets pretty rough at a few different points.
Regardless, the meat is interesting and entertaining. I feel it was a worthwhile listen, and will continue to dream of Mr Herjavec investing in my robot company.
I truly enjoyed the book, even though it wasn't at all what I expected. Much of the information had more to do with successful living, than successful business practices. However, as he repeated throughout, much of what he suggested can be applied to both. When reading this book, don't give up if you feel the first two chapters are blah. It does get better.
Not only worth the monetary investment, but the time investment as well. Robert has a great voice and insight to being a successful entrepreneur as he has excellent tips in this book that are worth reviewing more than one time. I got through the book in one day and will be going back through it over and over until I absorb all the content and start applying it immediately in my life and business.
I'll start off with the performance of the book as it's the one which, in my view, is the weakest point. I love the fact that Robert read his own book, as you hear his ideas in his own spoken words but at times it seems that he wanders of, having no intonation in his voice. It feels as if he is reading just any self-help book, out of obligation, not passion. He does pour his soul in his words at times but there are lots of moments when his voice does not inspire anything.
As for the story, at times it's not exactly what I was interested in. He starts to talk about dancing with the stars and shark tank, but not always with direct link to the point he is trying to prove.
BUT...and it is a big one. There are some life changing ideas in this book. Carer wise, selling wise and especially peace of mind wise. You see that Robert is a very intelligent man, with a big heart and strong mind. Unlike other books of this sort, you see that this one tries to put you on your path and have you figure out how to walk it, rather telling you how to do it. It respects the idea of General Patton: Don't tell people how to do things, tell them what to do, and let their actions surprise you. Basically this is what Robert does in this book. He tells you where you need to go, the direction you need to point in, in various stages of your life, but leaves you to figure out how, and even gives you hints on how you may find your way, based on his experiences. It's an deeply honest approach and I love the guy for that. Every recommendation he gives is drawn out from one of his life experiences not just theoretical.
Yes the story telling might be monotone at times. The story may wander into various details which I consider irrelevant, but I cannot help but give this book 5 stars overall because the ideas in it really have power to enable you to change.
I loved this book. Robert takes you through is background and shows you how to be successful and discusses what works in sales!
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