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World War 3.0: Microsoft and Its Enemies | [Ken Auletta]

World War 3.0: Microsoft and Its Enemies

In World War 3.0, renowned media critic Ken Auletta chronicles the fierce conflict between the world's elephantine media companies from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates' empire by the United States government.
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Publisher's Summary

The Internet Revolution, like all great industrial changes, has made the world's elephantine media companies tremble that their competitors will get to new terrain first and seize its commanding heights. In a climate in which fear and insecurity are considered healthy emotions, corporate violence becomes commonplace.

No one has been more powerful or felt more fear or reacted more violently than Bill Gates and Microsoft. Afraid that any number of competitors might outflank it - whether Netscape or Sony or AOL Time Warner or Sun or AT&T or Linux-based companies that champion the open-source movement or some college student hacking in his dorm room - Microsoft has waged holy war on all foes, leveraging its imposing strengths.

In World War 3.0, Ken Auletta chronicles this fierce conflict from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates' empire by the United States government. With his superb gifts and extraordinary access to all the principal parties, Ken Auletta crafts this landmark confrontation into a tight character- and incident-filled courtroom drama featuring the best legal minds of our time. And with the wisdom gleaned from covering the converging media, software, and communications industries for The New Yorker for the better part of a decade, Auletta uses this pivotal battle to shape a magisterial reckoning with the larger war and the agendas, personalities, and prospects of its many combatants.

Executive Producer: Sherry Huber
Producer: Louis Milgrom
Cover Design: Chip Kidd
Author Photo: Jill Krementz
©2001 Rigatoni, Inc.
(P)2001 Random House, Inc.

What the Critics Say

"A highly compelling account of the extraordinary trial that challenged the invincibility of the world's most powerful corporation. Auletta reveals the personalities behind the headlines and brings into sharp focus the very human qualities that have made Microsoft so powerful - and so vulnerable." - Kim Polese, chairman and chief strategy officer, Marimba, Inc.

What Members Say

Average Customer Rating

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  •  
    Chris Selland Needham Heights, MA USA 08-18-05
    Chris Selland Needham Heights, MA USA 08-18-05 Member Since 2000

    Chris

    HELPFUL VOTES
    40
    ratings
    REVIEWS
    50
    4
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    0
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    Overall
    "Biased and boring"

    Very one-sided (anti-Microsoft) - I guess if you're a Microsoft-hater you'll probably like it, but otherwise skip it.

    3 of 3 people found this review helpful
  •  
    Ed Raleigh, NC, USA 02-27-04
    Ed Raleigh, NC, USA 02-27-04
    HELPFUL VOTES
    8
    ratings
    REVIEWS
    3
    1
    FOLLOWERS
    FOLLOWING
    0
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    Overall
    "Dry"

    If you want some court transcripts read to you, then listen to this book. If you are looking for color, insight, or just a good listen -avoid this one.

    8 of 10 people found this review helpful
  •  
    Vladislav San Francisco, CA, United States 01-18-11
    Vladislav San Francisco, CA, United States 01-18-11 Listener Since 2009
    ratings
    REVIEWS
    19
    1
    Overall
    "Somewhat interesting, terrible narrator"

    This book is a somewhat interesting insight into legal issues that Microsoft faced in the mid-to-late 90s. The narrator is the worst I've heard. He sounds like a boring drone and sometimes reminded me of a synthetic computer voice. Don't waste your money or credits, and skip this one.

    0 of 0 people found this review helpful
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