Jason Vines takes listeners on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history. Vines cautions the reader up-front: "Relax, this is not a book about Jesus. However, he does appear in two chapters: first as a Hispanic grandfather from Waterford, Michigan, and later as the real Prince of Peace. No, this is a book about my life in the public relations blast furnace in the automotive industry; a quickly-derailed attempt to help a friend rebuild Detroit's tattered image, thwarted by the sex, lies and corruption of former Mayor Kwame Kilpatrick; and, finally, trying to avoid another crisis with the number one selling book of all time. No, not Harry Potter; the Bible." The crises Vines helped navigate through made headlines the world over: Jeep vehicles accused of deadly sudden unintended acceleration, Nissan's near-death experience until it regained its MOJO, the Ford/Firestone tire mega-debacle, a jihad against SUVs by the "What Would Jesus Drive?" nuts, Detroit Mayor Kilpatrick's drive to prison and finally avoiding a boycott of the most popular Bible in the world by evangelical Christian leaders. In his epilogue, titled "Government Motors on Fire," Vines tackles the fake Chevy Volt fire crisis and General Motors' 2014 nightmare with its faulty ignition switches that led to at least 13 deaths and may lead to criminal indictments. Vines shares lessons learned and mistakes made. He notes that if he can impart anything in this book, it is the guiding principles he believes useful for any organization (not just the auto industry) or individual to avoid, mitigate or survive the inevitable crisis. As he puts it: "If you think you are immune to a crisis, you've already failed an overarching guiding principle."
©2014 Waldorf Publishing (P)2014 Waldorf Publishing
I've not read the print version.
The most memorable moments were when Jason's sharp humour came through - there were many of those instances.
Yes, but I'm not a fan of performers that try to sound like the author, which is what Matthew tried to do here.
It was reassuring to hear telling the truth is usually the best way to deal with a crisis.
The fact that the book turned out to be a good lesson for how to deal with public relations issues was a bonus. I would have rated the book highly regardless.
I really liked the story, but was frustrated by how often the narrator mispronounced names and cities. "La Jolla, California (a spanish name) was pronounced phonetically instead of "La Hoya", He once called Lee Iacocca, "Ioka" The company Delphi was pronounced "Delfee." There were about a dozen names that were incorrectly pronounced. Vines is a brilliant wordsmith, but he clearly did not listen to this audiobook before it was published.
Jason Vines - Very interesting career path.
A lot. There were many mispronounced names of both people and companinies. Does anyone proof listen to these things before they are published? Tempo was strange too.
it was just overall weird.
narration was not good.
A Chrysler 300
Snoop Dogg for the whimsy
Jacques Nasser Is presented in an especially favorable manner.
However, I rooted for Jason throughout the book
Matthew Curtiss never met a word he couldn't mangle. I did not find his voice all that annoying but he is certainly not a great narrator. Frankly, it is obvious that the producer and editor were far removed from the production. Though frustrating, the narration did not mar the story.
The narrator is the worst voice actor ever! Matthew Curtis has the most annoying and overly dramatic phoney voice. The worst is Matthew Curtis repeatedly changing his already annoying voice to make sarcastic quotes. I can't believe all of the mispronunciations. The audio version of this interesting tale is mostly ruined by narrator Matthew Curtis!
I wish I could have given the narator negative -500 stars!
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