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We Are All Weird: The Myth of Mass and the End of Compliance | [Seth Godin]

We Are All Weird: The Myth of Mass and the End of Compliance

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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Publisher's Summary

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for the end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.

For generations, marketers, industrialists, and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use, or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we've learned in this new era is that mass limits our choice, because it succeeds through conformity. As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests, and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice, we allow people to survive and thrive.

©2011 Seth Godin (P)2011 Brilliance Audio, Inc.

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  •  
    Steven Sugar Hill, NH, United States 03-07-12
    Steven Sugar Hill, NH, United States 03-07-12 Member Since 2009
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    "Nothing new"
    What would have made We Are All Weird better?

    I am a big fan of Seth Godin but there is nothing new here. I recommend reading Purple Cow and Lynch Pin and skipping this book


    22 of 22 people found this review helpful
  •  
    Michael 12-31-13
    Michael 12-31-13

    Classics, history, historical fiction, marketing, Napoleonic stuff and of course 'Boys own Adventure'. This is my bent. Occasional self help as well.

    HELPFUL VOTES
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    "Mass market is being fractured."

    Nothing really fantastic here. Yes we know that the age of the TV advert & one size fits all is over and now you have to use a marketing mix including some clever social media. Problem still exist that the market does not really know what it wants. I don't think Seth Godin presents his case very well and left me feeling like he was just rambling on. I think Tom Peter's book Re-imagine presents a better case. Seth narrates his book in his usual easy way and isn't difficult to listen to but this book isn't one of his better ones.

    11 of 11 people found this review helpful
  •  
    Ingrid 10-20-12
    Ingrid 10-20-12
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    "This is a book about marketing to niche audiences"
    This book wasn’t for you, but who do you think might enjoy it more?

    Advertising professionals, students with Marketing Majors in college, entrepreneurs.


    Would you ever listen to anything by Seth Godin again?

    Possibly


    What reaction did this book spark in you? Anger, sadness, disappointment?

    This book would be valuable for people in the advertisong and marketing fields. It tries to make a dry subject (to me) funny. People who are interested in the subject, would likely be delighted.


    Any additional comments?

    From the description, I thought this was more of a social commentary. It didn't really describe the focus as being marketing to customers. I listened to a good portion of the book because the narrator / author's voice is soothing and I was uninterested enough in the subject for it to be background noise while I did work that I didn't want interrupted by a more interesting (to me) book.

    6 of 6 people found this review helpful
  •  
    NYNM 09-25-11
    NYNM 09-25-11 Member Since 2015
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    "Says same thing over and over and……."

    Listen to the preview and save your money. His idea is that mass market is over; small "tribes" will dictate products. Actually, I don't even think that is true, and there is little to back up his statements other than his idea (wish). And then he says that same idea for over two hours. I'm getting tired of this author who has little substance yet says it authoritatively over and over.

    23 of 30 people found this review helpful
  •  
    Cynthia Monrovia, California, United States 01-05-15
    Cynthia Monrovia, California, United States 01-05-15 Member Since 2012

    Audible listener who's grateful for a long commute!

    HELPFUL VOTES
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    "(Mis) Judging a Book by its Cover"

    I bought Seth Godin's "We Are All Weird" (2011) without realizing what I was getting.

    The Audible version of the book has a guy with a green dunce cap and matching Indian cotton tunic. He looked, well, pretty weird. The author's first name is "Seth" which makes me think of funny guy actors-writers Seth MacFarlane and Seth Rogan. Since I don't know any Seths personally, I pretty much thought every Seth was funny, just like I still think every Dallas is a meteorologist, and every Barrack is president.

    Amusing indicators aside, "We Are All Weird" isn't funny. It's a serious manifesto (Godin's word) about the end of mass marketing and, by extension, the end of mass retailing and mass production of lot of things. Thanks to the Internet, we've gone from cobblers custom making shoes for every person in the 16th Century to everyone wearing the same shoes back to custom shoes. An average individual can afford a custom tailored suit. And music - we can listen to what we want, when we want - without having a whole album shoved down our throat (well, except for U2's "Songs of Innocence" (September 9, 2014) Apple foisted on us, and talk about a mass marketing failure there).

    My undergraduate degree's in Business Administration and I had a year of marketing classes, but I didn't keep up with the field. Grodin's theories seem sound, and for those of us old enough to have learned traditional marketing, the theories are new. His discussion and narrative were lively enough to keep me interested in a topic I don't follow. Good marketing, Godin.

    [If this review helped, please press YES. Thanks!]


    8 of 13 people found this review helpful
  •  
    Jason Parker Birmingham, Alabama 03-03-15
    Jason Parker Birmingham, Alabama 03-03-15 Member Since 2014
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    "Marketing book without marketing data"

    I bought this book by accident but enjoyed it for the most part. I'm not in marketing nor am I attracted to it but this was informative about some of the ideas behind it. My only complaint would be that the book seems slightly repetitive.

    0 of 0 people found this review helpful
  •  
    john 02-26-15
    john 02-26-15 Member Since 2014
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    "Mass is really dying"


    Good quick discussion about the fall of mass. Backed up with good examples of companies that are doing it. And great example of how mass played such a big role many decades ago

    0 of 0 people found this review helpful
  •  
    John Dye Murray, UT, US 02-26-15
    John Dye Murray, UT, US 02-26-15 Member Since 2013
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    "Some good concepts here!"

    Focus on a niche. If you market to everybody you market to nobody. Find your niche--your passion--and pursue it!

    0 of 0 people found this review helpful
  •  
    Amazon Customer 02-13-15 Member Since 2014

    I value intelligent stories with characters I can relate to. I can appreciate good prose, but a captivating plot is way more important.

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    "The substance of this book could fill a postcard"

    An interesting idea, but not enough to justify an audiobook. We Are All Weird is basically done after the first chapter.

    0 of 0 people found this review helpful
  •  
    Gerardo Austin, TX, United States 12-01-14
    Gerardo Austin, TX, United States 12-01-14 Member Since 2011

    Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.

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    "Not the best of Godin's books"

    Like all marketers, I love Seth Godin. He is an incredible writer and thinker and has some of the best marketing books ever. This is clearly not his best book.

    The whole premise of the book is that the world has evolved from an era of mass products and limited choice to a world of mass customization and uniqueness.

    Seth is right, to an extent. As i write this, the majority of the US population uses the exact same smart phone, and iPhone, most companies run their email on MS Exchange, everyone drinks Starbucks and most women on the street carry LV or MK handbags.

    So the premise is somewhat flawed. We live in a world of mass products AND mass customization. Seth could have spent more time explaining the implications for marketers than making the case for the theory of mass. Try another of Seth's books instead, there are some true gems. My favorite All marketers are Storytellers.

    0 of 0 people found this review helpful
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  • Kevin
    stanford le hope, United Kingdom
    12/23/12
    Overall
    "Seth Godin's take on find your niche"

    I don't know what I was expecting from this book, but it was something more than what I got. This on the surface appears to be another book on finding your marketing niche (in this case your weird), sadly there is no depth to it and that's disappointing. If you are looking at differentiation and finding your niche there are lots of better marketing books than this one. If you are a Godin fan you'll probably love it, if you want actionable advice... forget it.

    0 of 0 people found this review helpful
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