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Velocity 2.0: From Paint to Pixels | [Dale Pollak]

Velocity 2.0: From Paint to Pixels

Velocity 2.0 is the second book from retail automotive industry expert, entrepreneur and former dealer, Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used vehicle departments.
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Publisher's Summary

Velocity 2.0 is the second book from retail automotive industry expert, entrepreneur, and former dealer Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used-vehicle departments. The book flows from the recognition that today's used vehicle marketplace is more challenging and volatile than it's ever been - a tough reality driven by the power of the Internet and a troubled economy. Velocity 2.0 offers a playbook of best practices and processes to help dealers become more successful.

©2010 Dale Pollak (P)2011 New Year Publishing

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    halfpac11 SLC 02-28-13
    halfpac11 SLC 02-28-13 Member Since 2012
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    "Every car guy or gal needs to read or listen to th"
    What made the experience of listening to Velocity 2.0 the most enjoyable?

    Welcome yourself to the age of Pixals, and Paint or get left behind.


    What other book might you compare Velocity 2.0 to and why?

    I can't think of another one that tells this story like Dale does.


    Which character – as performed by Traber Burns – was your favorite?

    No characters are in this book..


    If you were to make a film of this book, what would be the tag line be?

    This would not make a movie in my opinion.


    Any additional comments?

    Again... Car people... Read this to stay up with the sales game..

    0 of 0 people found this review helpful
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