We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
Unlabel: Selling You Without Selling Out | [Marc Ecko]

Unlabel: Selling You Without Selling Out

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
Regular Price:$20.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Audible Editor Reviews

"Marc is living proof that you can be a marketing and business whiz and still be a true artist." (CNBC)

Publisher's Summary

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms: Eckō Unltd. and Complex Media. As Eckō explains, it's not enough to simply merge your inner artist with business savvy—you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.

©2013 Marc Ecko (P)2013 Brilliance Audio, all rights reserved.

What Members Say

Average Customer Rating

4.3 (46 )
5 star
 (23)
4 star
 (14)
3 star
 (7)
2 star
 (2)
1 star
 (0)
Overall
4.2 (44 )
5 star
 (25)
4 star
 (7)
3 star
 (10)
2 star
 (1)
1 star
 (1)
Story
4.2 (41 )
5 star
 (19)
4 star
 (15)
3 star
 (6)
2 star
 (0)
1 star
 (1)
Performance
Sort by:
  •  
    Candy Mae Dungca 07-24-14 Member Since 2014
    ratings
    REVIEWS
    3
    3
    Overall
    Performance
    Story
    "diatribe of constant set backs & triumphs"
    This book wasn’t for you, but who do you think might enjoy it more?

    teenagers with big dreams


    What do you think your next listen will be?

    eckhart tolle


    Who would you have cast as narrator instead of Todd Haberkorn and Marc Ecko ?

    it wasnt the msngr, it was the msg that made this audiobook a tired listen.


    If you could play editor, what scene or scenes would you have cut from Unlabel?

    basically, the marc ecko brand story is a repeat of blindslided failures & Hail Mary successes over and over again. it could have been told in a more encouraging way as his brand story is amazing, but it felt like he needed to describe every second of his life, which at some point to the listener was just indulgent, much like his own story and approach to the early years of his brand. Less is more would be my suggestion.


    Any additional comments?

    though i would not listen to this again, i would recommend parts of it to anyone who would benefit from his story.

    0 of 0 people found this review helpful
  •  
    Alyssa 04-28-14
    Alyssa 04-28-14 Member Since 2014
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Amazing!"
    What made the experience of listening to Unlabel the most enjoyable?

    Love how Marc Ekco incorporate advice into his story!


    What was one of the most memorable moments of Unlabel?

    Following Marc Ekco on Twitter and Instagram, this book really pulls everything together! Great book for entrepreneurs!


    Was this a book you wanted to listen to all in one sitting?

    Yes! I most definitely didn't want to stop listening to it!


    0 of 0 people found this review helpful
  •  
    MObetta 04-16-14
    MObetta 04-16-14 Member Since 2014
    HELPFUL VOTES
    4
    ratings
    REVIEWS
    3
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Amazing!!"
    Would you consider the audio edition of Unlabel to be better than the print version?

    I don't own the print version so I can't say but I certainly plan on buying it because I do want the visuals to go with the story.


    What was one of the most memorable moments of Unlabel?

    There are SO many memorable moments from the book. But the main point that stands out to me is that he leaves so much open for interpretation. I believe business owners from any field can listen to this and learn from the mistakes that Marc made.


    What does Todd Haberkorn and Marc Ecko bring to the story that you wouldn’t experience if you just read the book?

    I absolutely LOVE that Marc is a narrator of this book. But being that it's theme is authenticity, it makes perfect sense. The way he reenacts the conversations brings so much clarity and emotion to the story...that would be missing if it were narrated by anyone other than him.


    If you were to make a film of this book, what would the tag line be?

    A Cautionary Tale


    Any additional comments?

    LOVE this book. I highly recommend it to any and all business owners, regardless of the success (or failure) they've achieved. Everyone can learn something from this book. Marc is so open and honest about the pitfalls of starting a business from the ground up. I've read a lot of "self help" books and this is THE most honest I've ever heard a business owner be about their journey. This is not a "feel good...if I can do it you can, too" book. This book will force you to evaluate if you really have what it takes to make it as an entrepreneur.

    0 of 0 people found this review helpful
  •  
    Wesley Clark - Byzantium Wealth Management Bellevue, WA, United States 04-16-14
    Wesley Clark - Byzantium Wealth Management Bellevue, WA, United States 04-16-14 Member Since 2013

    Owner/Chief Strategist of Byzantium Wealth Management Strategies. Husband, Father, Speaker, Orthodox Christian.

    HELPFUL VOTES
    0
    ratings
    REVIEWS
    3
    3
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "Authentic, gritty, thought provoking......"
    What made the experience of listening to Unlabel the most enjoyable?

    The content, the authenticity as I mentioned above. In my twitter post I said that after finishing the audiobook, my take away was that this was authentic, gritty, thought provoking, reality based, no fluff read/listen that I could listen to again easily. The narration was very good. Easy to listen to and very believable.


    What did you like best about this story?

    That while Marc, like all of us have had our challenges in our respective businesses, that we do not comprimise ourselves, that we remain authentic to who we are. That we be "unlabeled".


    Which character – as performed by Todd Haberkorn and Marc Ecko – was your favorite?

    Marc of course, though Seth seemed quite a character in and of himself. I think he would be an interesting individual to meet.


    Was there a moment in the book that particularly moved you?

    That when the "great recession hit" Marc's company was hit, like everyone else, but, they pushed through and made it and learned a lot of valuable lessons both personally and professionally.


    Any additional comments?

    I believe if you are contemplating running your own business, or even in a business, like myself for some time, it is a valuable read/listen!

    0 of 0 people found this review helpful
  •  
    sandra HUNTINGTON BEACH, CA, United States 10-07-13
    sandra HUNTINGTON BEACH, CA, United States 10-07-13 Member Since 2013
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Caused Me To Learn A Lot About Myself"
    What did you love best about Unlabel?

    In my search for the perfect business venture, I've read book after book by authors like Robert Kiyosaki and Donald Trump. This was the first book I've read that talks about the bare bones of building a business. It takes off all of the fluff, and throws reality in your face. It made me realize that I have no desire to be in a position of such power. I'm more like Marc's twin sister, Marci. I'd be the voice of reason and keep the business organized, rather than being the person with the billion dollar ideas and having to face the gatekeepers.


    What was one of the most memorable moments of Unlabel?

    One of the most memorable moments for me was when Marc showed up to a business meeting high on marijuana, and Seth had to make him realize whose lives he was jeopardizing because of that decision. Marc is honest and wears his mistakes likes badges of honor. After all, we are all who we are because of our experiences. Changing it would change the course of history. What's important, is what we learn from those mistakes.


    Which character – as performed by Todd Haberkorn and Marc Ecko – was your favorite?

    I loved all the characters. Everyone was real, and I can appreciate what each has gone through.


    Any additional comments?

    I downloaded this book out of laziness and curiosity. It showed up on a "you might like these" list. I was pleasantly surprised and found myself wanting to listen on weekends, instead of just during my commute. I had never heard of Marc Ecko or the Rhino or Ecko unlimited, but now I feel like I know a bit about all of these. Thanks for sharing your story Marc!!! - from a Southern California mom, wife, and employee who's learning how to find her creative self in this world.

    0 of 0 people found this review helpful
  • Showing: 1-5 of 5 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.