Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms: Eckō Unltd. and Complex Media. As Eckō explains, it's not enough to simply merge your inner artist with business savvy—you must understand the anatomy of a brand, starting with its authentic spine.
With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.
Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.
©2013 Marc Ecko (P)2013 Brilliance Audio, all rights reserved.
Owner/Chief Strategist of Byzantium Wealth Management Strategies. Husband, Father, Speaker, Orthodox Christian.
The content, the authenticity as I mentioned above. In my twitter post I said that after finishing the audiobook, my take away was that this was authentic, gritty, thought provoking, reality based, no fluff read/listen that I could listen to again easily. The narration was very good. Easy to listen to and very believable.
That while Marc, like all of us have had our challenges in our respective businesses, that we do not comprimise ourselves, that we remain authentic to who we are. That we be "unlabeled".
Marc of course, though Seth seemed quite a character in and of himself. I think he would be an interesting individual to meet.
That when the "great recession hit" Marc's company was hit, like everyone else, but, they pushed through and made it and learned a lot of valuable lessons both personally and professionally.
I believe if you are contemplating running your own business, or even in a business, like myself for some time, it is a valuable read/listen!
In my search for the perfect business venture, I've read book after book by authors like Robert Kiyosaki and Donald Trump. This was the first book I've read that talks about the bare bones of building a business. It takes off all of the fluff, and throws reality in your face. It made me realize that I have no desire to be in a position of such power. I'm more like Marc's twin sister, Marci. I'd be the voice of reason and keep the business organized, rather than being the person with the billion dollar ideas and having to face the gatekeepers.
One of the most memorable moments for me was when Marc showed up to a business meeting high on marijuana, and Seth had to make him realize whose lives he was jeopardizing because of that decision. Marc is honest and wears his mistakes likes badges of honor. After all, we are all who we are because of our experiences. Changing it would change the course of history. What's important, is what we learn from those mistakes.
I loved all the characters. Everyone was real, and I can appreciate what each has gone through.
I downloaded this book out of laziness and curiosity. It showed up on a "you might like these" list. I was pleasantly surprised and found myself wanting to listen on weekends, instead of just during my commute. I had never heard of Marc Ecko or the Rhino or Ecko unlimited, but now I feel like I know a bit about all of these. Thanks for sharing your story Marc!!! - from a Southern California mom, wife, and employee who's learning how to find her creative self in this world.
Marc Ecko put together a great book in Unlabeled! He details from inception his concept of the brand Ecko and shares the growing pains both successful and unsuccessful of his brand. If you are an entrepreneur looking for a little inspiration and kick in the butt this is a great book for you.
This was everything I needed to get me on track with my new startup business. I was looking for a book that can genuinely guide me to start my company, Provke. This book is authentic. Marc Ecko details step by step on how to and why nots for any clothing apparel company. Its brilliant!! I really enjoy it and I have since, implemented a lot of his advice for my business.
Marc Ecko.... Brilliant, authentic and to the point.
Its Marc Ecko. I can hear his passion for the industry in his voice and that was very inspiring.
All his failures. He didn't proclaim to be the antidote for success, he was real, he was raw.
Highly recommend. Im listening to the book again!!
I wanted a book about branding, what I got was Marc Ecko talking about Marc Ecko.
This was an autobiography, not a business book.
I liked the narrator. He was the only reason I kept listening so long.
There seems to be a rash of autobiographies by successful business people on the market that turn into a run-down of their fabulous lives, or a listing of notable events. They're listed as business books, but really they're autobiographies.
This is a story of a guy that made it rich starting from nothing and having a nervous breakdown at the end of it. Not really inspiring. How is he changing the world with his success? How is he bettering the world? How is he helping society? How is he living meaningfully? Those are the questions you need to answer in a book about success, because at the end of the day none of what you do matter if you don't do it for the good of everyone. Progress and evolution start within us and transcend to the rest of the society. Let's not become an extravagant rich people that care about there own bubble world: getting famous and keeping it real? What does keeping it real really means? It means nothing really.
It's not my cup of tea at least.
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