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Unlabel: Selling You Without Selling Out | [Marc Ecko]

Unlabel: Selling You Without Selling Out

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
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Audible Editor Reviews

"Marc is living proof that you can be a marketing and business whiz and still be a true artist." (CNBC)

Publisher's Summary

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms: Eckō Unltd. and Complex Media. As Eckō explains, it's not enough to simply merge your inner artist with business savvy—you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.

©2013 Marc Ecko (P)2013 Brilliance Audio, all rights reserved.

What Members Say

Average Customer Rating

4.3 (134 )
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Performance
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  •  
    Wesley Clark - Byzantium Wealth Management Bellevue, WA, United States 04-16-14
    Wesley Clark - Byzantium Wealth Management Bellevue, WA, United States 04-16-14

    Owner/Chief Strategist of Byzantium Wealth Management Strategies. Husband, Father, Speaker, Orthodox Christian.

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    "Authentic, gritty, thought provoking......"
    What made the experience of listening to Unlabel the most enjoyable?

    The content, the authenticity as I mentioned above. In my twitter post I said that after finishing the audiobook, my take away was that this was authentic, gritty, thought provoking, reality based, no fluff read/listen that I could listen to again easily. The narration was very good. Easy to listen to and very believable.


    What did you like best about this story?

    That while Marc, like all of us have had our challenges in our respective businesses, that we do not comprimise ourselves, that we remain authentic to who we are. That we be "unlabeled".


    Which character – as performed by Todd Haberkorn and Marc Ecko – was your favorite?

    Marc of course, though Seth seemed quite a character in and of himself. I think he would be an interesting individual to meet.


    Was there a moment in the book that particularly moved you?

    That when the "great recession hit" Marc's company was hit, like everyone else, but, they pushed through and made it and learned a lot of valuable lessons both personally and professionally.


    Any additional comments?

    I believe if you are contemplating running your own business, or even in a business, like myself for some time, it is a valuable read/listen!

    2 of 2 people found this review helpful
  •  
    sandra HUNTINGTON BEACH, CA, United States 10-07-13
    sandra HUNTINGTON BEACH, CA, United States 10-07-13
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    "Caused Me To Learn A Lot About Myself"
    What did you love best about Unlabel?

    In my search for the perfect business venture, I've read book after book by authors like Robert Kiyosaki and Donald Trump. This was the first book I've read that talks about the bare bones of building a business. It takes off all of the fluff, and throws reality in your face. It made me realize that I have no desire to be in a position of such power. I'm more like Marc's twin sister, Marci. I'd be the voice of reason and keep the business organized, rather than being the person with the billion dollar ideas and having to face the gatekeepers.


    What was one of the most memorable moments of Unlabel?

    One of the most memorable moments for me was when Marc showed up to a business meeting high on marijuana, and Seth had to make him realize whose lives he was jeopardizing because of that decision. Marc is honest and wears his mistakes likes badges of honor. After all, we are all who we are because of our experiences. Changing it would change the course of history. What's important, is what we learn from those mistakes.


    Which character – as performed by Todd Haberkorn and Marc Ecko – was your favorite?

    I loved all the characters. Everyone was real, and I can appreciate what each has gone through.


    Any additional comments?

    I downloaded this book out of laziness and curiosity. It showed up on a "you might like these" list. I was pleasantly surprised and found myself wanting to listen on weekends, instead of just during my commute. I had never heard of Marc Ecko or the Rhino or Ecko unlimited, but now I feel like I know a bit about all of these. Thanks for sharing your story Marc!!! - from a Southern California mom, wife, and employee who's learning how to find her creative self in this world.

    2 of 2 people found this review helpful
  •  
    Keeno 08-13-15
    Keeno 08-13-15
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    "Joaquinprovider "

    Marc Ecko put together a great book in Unlabeled! He details from inception his concept of the brand Ecko and shares the growing pains both successful and unsuccessful of his brand. If you are an entrepreneur looking for a little inspiration and kick in the butt this is a great book for you.

    0 of 0 people found this review helpful
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    Sheena 07-29-15
    Sheena 07-29-15 Member Since 2015
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    "FANTASTIC!!! Great book.."
    What made the experience of listening to Unlabel the most enjoyable?

    This was everything I needed to get me on track with my new startup business. I was looking for a book that can genuinely guide me to start my company, Provke. This book is authentic. Marc Ecko details step by step on how to and why nots for any clothing apparel company. Its brilliant!! I really enjoy it and I have since, implemented a lot of his advice for my business.


    Who was your favorite character and why?

    Marc Ecko.... Brilliant, authentic and to the point.


    What does Todd Haberkorn and Marc Ecko bring to the story that you wouldn’t experience if you just read the book?

    Its Marc Ecko. I can hear his passion for the industry in his voice and that was very inspiring.


    Was there a moment in the book that particularly moved you?

    All his failures. He didn't proclaim to be the antidote for success, he was real, he was raw.


    Any additional comments?

    Highly recommend. Im listening to the book again!!

    0 of 0 people found this review helpful
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    Joe Walsh 07-26-15
    Joe Walsh 07-26-15 Member Since 2015
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    "Inspiring"

    Great narration. Wanting authentic ways to share my own brand, I found Marc's book inspiring and motivational. Time to create!

    0 of 0 people found this review helpful
  •  
    Tom 07-07-15
    Tom 07-07-15 Member Since 2015
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    "Inspiring!"

    Absolutely gets you thinking a different way about success. And how to get there. One to listen to more than once. No matter what your business is, this a must read!

    0 of 0 people found this review helpful
  •  
    Dmitriy 07-02-15
    Dmitriy 07-02-15
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    "Highly Recommended"

    Very, very good book. Highly recommend it to anyone who is a creator. Artists of all types will benefit immensely.

    0 of 0 people found this review helpful
  •  
    Marina R. Martinez Los Angeles 04-19-15
    Marina R. Martinez Los Angeles 04-19-15 Member Since 2011
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    "Marc Ecko is Rich: The Book"
    What disappointed you about Unlabel?

    I wanted a book about branding, what I got was Marc Ecko talking about Marc Ecko.

    This was an autobiography, not a business book.


    Would you ever listen to anything by Marc Ecko again?

    No.


    If you could play editor, what scene or scenes would you have cut from Unlabel?

    I liked the narrator. He was the only reason I kept listening so long.


    Any additional comments?

    There seems to be a rash of autobiographies by successful business people on the market that turn into a run-down of their fabulous lives, or a listing of notable events. They're listed as business books, but really they're autobiographies.

    0 of 0 people found this review helpful
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    john 04-17-15
    john 04-17-15
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    "unlabel"

    well worth the read, it's not a book about how to be successful. He just explains all his mistakes

    0 of 0 people found this review helpful
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    Stan 03-24-15
    Stan 03-24-15 Member Since 2013
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    "Not really inspiring of a story"

    This is a story of a guy that made it rich starting from nothing and having a nervous breakdown at the end of it. Not really inspiring. How is he changing the world with his success? How is he bettering the world? How is he helping society? How is he living meaningfully? Those are the questions you need to answer in a book about success, because at the end of the day none of what you do matter if you don't do it for the good of everyone. Progress and evolution start within us and transcend to the rest of the society. Let's not become an extravagant rich people that care about there own bubble world: getting famous and keeping it real? What does keeping it real really means? It means nothing really.

    It's not my cup of tea at least.

    0 of 0 people found this review helpful

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