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Unlabel Audiobook

Unlabel: Selling You Without Selling Out

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Audible Editor Reviews

"Marc is living proof that you can be a marketing and business whiz and still be a true artist." (CNBC)

Publisher's Summary

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms: Eckō Unltd. and Complex Media. As Eckō explains, it's not enough to simply merge your inner artist with business savvy—you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.

©2013 Marc Ecko (P)2013 Brilliance Audio, all rights reserved.

What Members Say

Average Customer Rating

4.3 (235 )
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Performance
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  •  
    2Fresh 01-20-16
    2Fresh 01-20-16 Member Since 2015

    I just like to read good books that help with personal growth. hmu on FB: Trae Dungy

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    "...So Real, It Should Be Illegal"
    Where does Unlabel rank among all the audiobooks you’ve listened to so far?

    This book is rare and floats on an island by itself in the sky.


    What was one of the most memorable moments of Unlabel?

    Marc took the time to understand his unique voice and uses that as an anchor for his entire story.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    This book made me root for the little guy, who eventually became the big guy... then the little guy again.


    Any additional comments?

    This was a refreshing and inspiring read. Weather your in your teens or early 20's and moving through life with an inspiring dream or in your early or mid to even late 30's and beyond... Anyone can appreciate a real, authentic, passionate voice that still has hunger and embraces struggle on the road to true success not only materially, but also over ones own ego.

    Standing Ovation.

    4 of 4 people found this review helpful
  •  
    Oliver Copenhagen 02-25-16
    Oliver Copenhagen 02-25-16

    I teach WordPress web design online, focusing on the *design* part - and fun:) I love learning new concepts, hence all these audiobooks;)

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    "Don't listen to the naysayers!"

    I was reluctant getting this book. Some reviews said it's too much of a Marc Ecko ME ME ME self-biography. Well, it's not. And it is.

    It's authentic. It's truth. And more importantly: it IS helpful, to entrepreneurs and alike.

    It also made me realize how much hip-hop culture (which I grew up on as a kid and teen) has influenced the way I think and the way I love striving for, and achieving success. As a consequence, it also made me realize that I need to celebrate and endorse that fact, be me, follow the path, staying true to my roots and beliefs. Which are, after all: rooted in hip-hop.

    I'm talking Zulu Nation, A Tribe Called Quest, KRS One et al here. Turn the negative into something positive. Believe in yourself and your abilities. Never take defeat as final. Fight. Rise to the top, and don't be afraid of admitting to your surroundings that THAT is what you want – and that is what you DO.

    And by the way: if you haven't already – also go get Russell Simmon's classic Do You! (it changed my life, it really did)

    2 of 2 people found this review helpful
  •  
    sandra HUNTINGTON BEACH, CA, United States 10-07-13
    sandra HUNTINGTON BEACH, CA, United States 10-07-13
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    "Caused Me To Learn A Lot About Myself"
    What did you love best about Unlabel?

    In my search for the perfect business venture, I've read book after book by authors like Robert Kiyosaki and Donald Trump. This was the first book I've read that talks about the bare bones of building a business. It takes off all of the fluff, and throws reality in your face. It made me realize that I have no desire to be in a position of such power. I'm more like Marc's twin sister, Marci. I'd be the voice of reason and keep the business organized, rather than being the person with the billion dollar ideas and having to face the gatekeepers.


    What was one of the most memorable moments of Unlabel?

    One of the most memorable moments for me was when Marc showed up to a business meeting high on marijuana, and Seth had to make him realize whose lives he was jeopardizing because of that decision. Marc is honest and wears his mistakes likes badges of honor. After all, we are all who we are because of our experiences. Changing it would change the course of history. What's important, is what we learn from those mistakes.


    Which character – as performed by Todd Haberkorn and Marc Ecko – was your favorite?

    I loved all the characters. Everyone was real, and I can appreciate what each has gone through.


    Any additional comments?

    I downloaded this book out of laziness and curiosity. It showed up on a "you might like these" list. I was pleasantly surprised and found myself wanting to listen on weekends, instead of just during my commute. I had never heard of Marc Ecko or the Rhino or Ecko unlimited, but now I feel like I know a bit about all of these. Thanks for sharing your story Marc!!! - from a Southern California mom, wife, and employee who's learning how to find her creative self in this world.

    2 of 2 people found this review helpful
  •  
    Wesley Clark - Byzantium Wealth Management Bellevue, WA, United States 04-16-14
    Wesley Clark - Byzantium Wealth Management Bellevue, WA, United States 04-16-14

    Owner/Chief Strategist of Byzantium Wealth Management Strategies. Husband, Father, Speaker, Orthodox Christian.

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    "Authentic, gritty, thought provoking......"
    What made the experience of listening to Unlabel the most enjoyable?

    The content, the authenticity as I mentioned above. In my twitter post I said that after finishing the audiobook, my take away was that this was authentic, gritty, thought provoking, reality based, no fluff read/listen that I could listen to again easily. The narration was very good. Easy to listen to and very believable.


    What did you like best about this story?

    That while Marc, like all of us have had our challenges in our respective businesses, that we do not comprimise ourselves, that we remain authentic to who we are. That we be "unlabeled".


    Which character – as performed by Todd Haberkorn and Marc Ecko – was your favorite?

    Marc of course, though Seth seemed quite a character in and of himself. I think he would be an interesting individual to meet.


    Was there a moment in the book that particularly moved you?

    That when the "great recession hit" Marc's company was hit, like everyone else, but, they pushed through and made it and learned a lot of valuable lessons both personally and professionally.


    Any additional comments?

    I believe if you are contemplating running your own business, or even in a business, like myself for some time, it is a valuable read/listen!

    2 of 3 people found this review helpful
  •  
    Lorri Rowlandson 06-30-16 Member Since 2015

    LR

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    "A self indulgent egoic biography"

    Not useful for personal development. A self indulgent egoic biography told by the unlikable author.

    0 of 0 people found this review helpful
  •  
    SWS 03-25-16
    SWS 03-25-16 Member Since 2016

    swally

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    "Marc has given me inspiration and a map. Thanks for spreading your fortune."

    Marc Ecco had laid out all his secrets for others to prosper. The best Fashion start up advice book out there.

    0 of 0 people found this review helpful
  •  
    Tate M. Davidson Avon Lake, OH United States 03-23-16
    Tate M. Davidson Avon Lake, OH United States 03-23-16 Member Since 2015
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    "A sincere story with useful wisdom"
    Any additional comments?

    The story was well told and I really feel like I know Marc Ecko now. I had no idea who the guy was until I listened to this. This was one audio-book which I would have loved to see the images he talks about throughout :)

    As far as the performance, there was a some goofiness when chapter titles were SHOUTED in a corny fashion and a few words were mis-pronounced: "Hill-Figure" and "ERNEST and Young" ...
    But overall, a very cool story of a confident yet somewhat humble seeming business man.

    0 of 0 people found this review helpful
  •  
    Finola Jennings Clark Saint Lucia 03-02-16
    Finola Jennings Clark Saint Lucia 03-02-16 Member Since 2014
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    "Interesting for Creative Entrepreneurs"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, I have a lot of creative entrepreneur friends who struggle with the balance between 'selling out' and staying true to your own vision. I also train micro-business persons who are looking to grow and this book is something I'd recommend they listen to. It gives a good look into some of the pros and cons of alliances and of the decisions you'll have to take along your way


    What other book might you compare Unlabel to and why?

    Pat Lencioni's Getting Naked - they both deal with sticking to your guns and looking to do business without 'selling out', good companions as they look at it in very different ways.


    Have you listened to any of Todd Haberkorn and Marc Ecko ’s other performances before? How does this one compare?

    No


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    No


    Any additional comments?

    The narration was pretty good and the book kept my interest, kept me listening throughout. There were just a few places I felt like could've been trimmed because I felt the points had already been adequately made

    0 of 0 people found this review helpful
  •  
    T.S. North Carolina, USA 02-25-16
    T.S. North Carolina, USA 02-25-16
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    "The real Marc Ecko"
    If you could sum up Unlabel in three words, what would they be?

    Real, Honest, and Hard Hitting in your face reality.


    Who was your favorite character and why?

    by far Marc was my favorite character, as he pushed hard for what he wanted. Sure he had to spend a lot of time learning every little detail, and learning the techniques of what it takes to be a success.


    What does Todd Haberkorn and Marc Ecko bring to the story that you wouldn’t experience if you just read the book?

    Marc brings in his real life moments into the story. Since it is his story it adds a element that many voice-over actors are not able to do.


    Was there a moment in the book that particularly moved you?

    Yes, the whole book. It is a prime example of how hard work pays off in the end, and in the end who really benefits.


    Any additional comments?

    Highly recommend, but with a warning on language and references.

    0 of 0 people found this review helpful
  •  
    luca amberg los angeles, CA 01-24-16
    luca amberg los angeles, CA 01-24-16 Member Since 2015

    luca amberg

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    "great insight"

    very inspiring to creators. Mark heartily focus on his creative approach without losing touch with the challenges of being successful with his art. marketability.. I found entertaining listening to his body narration.

    0 of 0 people found this review helpful

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