Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms: Eckō Unltd. and Complex Media. As Eckō explains, it's not enough to simply merge your inner artist with business savvy—you must understand the anatomy of a brand, starting with its authentic spine.
With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.
Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.
©2013 Marc Ecko (P)2013 Brilliance Audio, all rights reserved.
I just like to read good books that help with personal growth. hmu on FB: Trae Dungy
This book is rare and floats on an island by itself in the sky.
Marc took the time to understand his unique voice and uses that as an anchor for his entire story.
This book made me root for the little guy, who eventually became the big guy... then the little guy again.
This was a refreshing and inspiring read. Weather your in your teens or early 20's and moving through life with an inspiring dream or in your early or mid to even late 30's and beyond... Anyone can appreciate a real, authentic, passionate voice that still has hunger and embraces struggle on the road to true success not only materially, but also over ones own ego.
I was reluctant getting this book. Some reviews said it's too much of a Marc Ecko ME ME ME self-biography. Well, it's not. And it is.
It's authentic. It's truth. And more importantly: it IS helpful, to entrepreneurs and alike.
It also made me realize how much hip-hop culture (which I grew up on as a kid and teen) has influenced the way I think and the way I love striving for, and achieving success. As a consequence, it also made me realize that I need to celebrate and endorse that fact, be me, follow the path, staying true to my roots and beliefs. Which are, after all: rooted in hip-hop.
I'm talking Zulu Nation, A Tribe Called Quest, KRS One et al here. Turn the negative into something positive. Believe in yourself and your abilities. Never take defeat as final. Fight. Rise to the top, and don't be afraid of admitting to your surroundings that THAT is what you want – and that is what you DO.
And by the way: if you haven't already – also go get Russell Simmon's classic Do You! (it changed my life, it really did)
In my search for the perfect business venture, I've read book after book by authors like Robert Kiyosaki and Donald Trump. This was the first book I've read that talks about the bare bones of building a business. It takes off all of the fluff, and throws reality in your face. It made me realize that I have no desire to be in a position of such power. I'm more like Marc's twin sister, Marci. I'd be the voice of reason and keep the business organized, rather than being the person with the billion dollar ideas and having to face the gatekeepers.
One of the most memorable moments for me was when Marc showed up to a business meeting high on marijuana, and Seth had to make him realize whose lives he was jeopardizing because of that decision. Marc is honest and wears his mistakes likes badges of honor. After all, we are all who we are because of our experiences. Changing it would change the course of history. What's important, is what we learn from those mistakes.
I loved all the characters. Everyone was real, and I can appreciate what each has gone through.
I downloaded this book out of laziness and curiosity. It showed up on a "you might like these" list. I was pleasantly surprised and found myself wanting to listen on weekends, instead of just during my commute. I had never heard of Marc Ecko or the Rhino or Ecko unlimited, but now I feel like I know a bit about all of these. Thanks for sharing your story Marc!!! - from a Southern California mom, wife, and employee who's learning how to find her creative self in this world.
Owner/Chief Strategist of Byzantium Wealth Management Strategies. Husband, Father, Speaker, Orthodox Christian.
The content, the authenticity as I mentioned above. In my twitter post I said that after finishing the audiobook, my take away was that this was authentic, gritty, thought provoking, reality based, no fluff read/listen that I could listen to again easily. The narration was very good. Easy to listen to and very believable.
That while Marc, like all of us have had our challenges in our respective businesses, that we do not comprimise ourselves, that we remain authentic to who we are. That we be "unlabeled".
Marc of course, though Seth seemed quite a character in and of himself. I think he would be an interesting individual to meet.
That when the "great recession hit" Marc's company was hit, like everyone else, but, they pushed through and made it and learned a lot of valuable lessons both personally and professionally.
I believe if you are contemplating running your own business, or even in a business, like myself for some time, it is a valuable read/listen!
Marc Ecco had laid out all his secrets for others to prosper. The best Fashion start up advice book out there.
The story was well told and I really feel like I know Marc Ecko now. I had no idea who the guy was until I listened to this. This was one audio-book which I would have loved to see the images he talks about throughout :)
As far as the performance, there was a some goofiness when chapter titles were SHOUTED in a corny fashion and a few words were mis-pronounced: "Hill-Figure" and "ERNEST and Young" ...
But overall, a very cool story of a confident yet somewhat humble seeming business man.
Yes, I have a lot of creative entrepreneur friends who struggle with the balance between 'selling out' and staying true to your own vision. I also train micro-business persons who are looking to grow and this book is something I'd recommend they listen to. It gives a good look into some of the pros and cons of alliances and of the decisions you'll have to take along your way
Pat Lencioni's Getting Naked - they both deal with sticking to your guns and looking to do business without 'selling out', good companions as they look at it in very different ways.
The narration was pretty good and the book kept my interest, kept me listening throughout. There were just a few places I felt like could've been trimmed because I felt the points had already been adequately made
Real, Honest, and Hard Hitting in your face reality.
by far Marc was my favorite character, as he pushed hard for what he wanted. Sure he had to spend a lot of time learning every little detail, and learning the techniques of what it takes to be a success.
Marc brings in his real life moments into the story. Since it is his story it adds a element that many voice-over actors are not able to do.
Yes, the whole book. It is a prime example of how hard work pays off in the end, and in the end who really benefits.
Highly recommend, but with a warning on language and references.
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