Tuned In

Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

By: Craig Stull, Phil Myers, David Meerman Scott

Narrated by: Sean Pratt

Product and service sensations like the iPod, Starbucks, or FedEx were seemingly successful overnight. But, it wasn't luck, creativity, or clever marketing that led to their breakthroughs. Anyone can create hits that resonate if they stop guessing what people need and start spending their time building real and deep connections to what their buyers value most.

A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better.

Using a simple six-step process, Tuned In teaches you how to discover real and meaningful insights into any market. You'll learn how to identify unresolved problems, understand what buyers really want, create breakthrough experiences, and establish strong, sustainable connections to your market. Through dozens of real-life examples across a wide variety of industries, you'll learn how leaders create products and services that resonate - and the traps many others fall into when they don't.

Anyone can use Tuned In to replicate the model for success. It works for well-known companies like Ford, Apple, and GE and those not-so-famous like GoPro and Zipcar. It works for realtors, doctors, ministers and even rock stars. Tuned In teaches you how to transform your everyday activities into those which create the kind of culture that builds market leaders.

If you want to win in today's marketplace, stop pushing products your buyers don't want with expensive, meaningless advertising. Instead, listen to Tuned In and discover how to connect to what people really want, and � most importantly � how you can become an organization they trust.

©2007 Pragmatic Marketing, Inc. (P)2008 Gildan Media Corp

Fantastic book

This is a great book. Extremely pragmatic, well-written, and well-read. It is a book that will open your eyes to creating successful ideas and businesses if you aren't following their approach already. I will be going back through it, and will be implementing each step one-by-one. I'll be buying the hardcopy as well just to flip through and follow. I find this easier when trying to study. This book was a recommendation from an entrepreneurial friend and was a timely recommendation indeed. Excellent ideas. Highly recommended.

Good Business Book

This is a good business book. It is relevant in it's examples and it speaks well to those who are seeking insight from it. I compare it to "4 Hour Work Week (T. Ferriss)." in that it doesn't just tell you theories with inspiring success stories. It tells you what to do! I can see many of the strategies taught in this book, being "handbook" material for one's business.

Kind of good, but ....

There are a lot of good thoughts in this book, but I do not think there is any magic here. Listen to your customers (but don't listen too much) and listen to potential customers. The concepts are not totally consistent, and the narration is not offensive, but is sleep inducing. Could have been covered in about half the time.

This book is absolutely awesome

I do not know how many times I have listened to this book. I get something great from it everytime I listen. Use this book to help you get out of the same old way of thinking about things. Give it a chance, and you will generate great ideas.

My Opinion, Although Important, is Irrelevant...

If you don't get it now, read the book and you will. I thought I was a savvy marketeer until I read this book. Armed with the knowledge I learned from these authors, I am sure that my website www.hotelmingle.com will be a huge hit. Thanks for the invaluable lessons. I will be applying the 6 steps to make my company a resonator.