Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier - fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path.
Traction will teach you the 19 channels you can use to build a customer base and how to pick the right ones for your business. It draws on interviews with more than 40 successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to:
Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these 19 traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business.
©2015 Gabriel Weinberg and Justin Mares (P)2015 Gildan Media LLC
"Here is the inside scoop, the latest, most specific tactics from the red-hot center of the Internet marketing universe. From someone who has done it. Twice." (Seth Godin, author of Linchpin)
A fully devoted Christ-follower, wife to an amazing man, mother of two wonderfully gifted children—I am blessed.
This is a book every business person should have in their arsenal if they're wanting to thrive. I just finished listening and plan to listen again and again—loved it. I was tempted many times to jump in and start doing what was said but decided to listen all the way to the end first—glad I did. Looking forward to following the advice as outlined in this book. There are so many instructions and steps to follow. Thank you!
I'm listening to it a second time already. It's easy to listen to and understand, yet it's so dense with valuable marketing advice that you'll want to take notes while listening.
This is a great how to with step by step guide to 19 channels. His no nonsense approach with great insight for does and don't was most helpful.
I help you LIVE, Own your brilliance, Transform your life, Inspire the world, Enjoy the journey
I am 11 I loved your book it was Amzing name Zain Hallak son of Hussein Hallak
I really enjoyed this audiobook, it is a very comprehensive study of how a startup can actually make it on todays competitive markets. I will certainly hear this one again a few more times.
Been through about a dozen books on startups and this is by far the most useful and practical for helping doing exactly as the title suggests - getting traction. I know I'll be referring back to this book and going through it again and again.
Amazing audiobook, I have found it extremely helpful!
Now it's definitely in the top 3 startup books I will recommend to everybody(along with Rework and The Lean Startup).
It's a clear and concise explanation about how to drive traffic and create traction for your startup. Author explains everything in a concise and emgaging way, and I think he covers everything that matters on the subject.
Well written book with a terrific narration by the author, which is always a big plus. Its not ground breaking or eye opening, instead it puts things in perspective.
My opinion is a little biased as I own and operate an online marketing company, so I do physically practice all of the discussed channels and my company offers them as a service. The main thing that Gabriel Weinberg does exceptionally well is offer a well structured approach and paints a solid framework. My main takeaway was communicating a holistic view of the ideal marketing mix to my team.
I highly recommend this book!
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