Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier - fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path.
Traction will teach you the 19 channels you can use to build a customer base and how to pick the right ones for your business. It draws on interviews with more than 40 successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to:
Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these 19 traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business.
©2015 Gabriel Weinberg and Justin Mares (P)2015 Gildan Media LLC
"Here is the inside scoop, the latest, most specific tactics from the red-hot center of the Internet marketing universe. From someone who has done it. Twice." (Seth Godin, author of Linchpin)
A fully devoted Christ-follower, wife to an amazing man, mother of two wonderfully gifted children—I am blessed.
This is a book every business person should have in their arsenal if they're wanting to thrive. I just finished listening and plan to listen again and again—loved it. I was tempted many times to jump in and start doing what was said but decided to listen all the way to the end first—glad I did. Looking forward to following the advice as outlined in this book. There are so many instructions and steps to follow. Thank you!
I'm listening to it a second time already. It's easy to listen to and understand, yet it's so dense with valuable marketing advice that you'll want to take notes while listening.
Are you kidding me? This book walks is through marketing and customer acquisition in a simple and thought provoking way. I feel like this book could have cost $50 and still been worth it.
This book forced me to step back and look at what I was spending money on and what I could be doing for free or collaboratively.
Actionable advice. Great breakdown for all the verticals paired with real advice from real relevant people. Masterfully crafted and organized
the book contains information across a variety of channels that can be used immediately. It makes you really think about how to approach product development and gaining traction for your idea..
7 hrs spent on this book gave a very different perspective of business. The 19 channels are so effective and so well organized.
A Fresh read. Great work Justin and Gabriel.
My second most favorite book after Lean startup by Eric.
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