To Sell Is Human

The Surprising Truth about Moving Others

By: Daniel H. Pink

Narrated by: Daniel H. Pink

Length: 6 hrs and 6 mins

Publisher's summary

From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extroverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book - one that will change how you see the world and transform what you do at work, at school, and at home.

©2012 Daniel H. Pink (P)2012 Penguin Audio

Critic reviews

"Full of aha! moments...timely, original, thoroughly engaging, deeply humane." (strategy + business)

"A fresh look at the art and science of sales using a mix of social science, survey research and stories." (Dan Schawbel, Forbes.com)

"Artfully blend(s) anecdotes, insights, and studies from the social sciences into a frothy blend of utility and entertainment." (Bloomberg)

Amazzzzing Book! Must Listen

Atonement, buoyancy, clarity!
Those qualities blow my mind, my paradigm has shifted. Must LISTEN NOW

So many golden nuggets!

Get your pen and pad ready, there are many great takeaways from this book! 5stars!

Great take on modern sales

The stories and examples were helpful. I was really intrigued by the idea of “sales” not just being about someone who tries to get someone to buy something. It references a lot of great books I have also read and mixes the science and application for a great read. Will definitely give this one another listen!

Good book

Easy to follow full of great advises and I am ready to implement all of them.

As a seller, I appreciated this book

It made me feel empowered. It made me feel capable. It made me feel invigorated and excited to put it's principals to work. I listened at 1.5X speed and Daniel Pink's narration was flawless. I enjoyed it thoroughly and highly recommend it.

A future classic sales tome - Pink does it again!

What made the experience of listening to To Sell Is Human the most enjoyable?

Pink has a really interesting approach to this kind of writing, and this book fits in nicely with other things he's written thus far. The book is both theoretical and practical, and incredibly interesting. Pink also is a great narrator.

Dan Pink is engaging and insightful

I have now listened to 3 of Dan Pink's books and find them all to be fascinating and engaging. He writes about broad subjects but breaks them down into manageable sized chunks with new insights and ideas. His books make me think and reevaluate previous opinions and notions in a thoughtful and non-aggressive way. I come away from his books with ideas swirling and a feeling of looking at and understanding daily processes and thoughts in a new way. I also so enjoy his narration. It is as captivating as the material he writes.

great read

Refreshingly different than a lot of sales books I've read. Great take on how sale's has changed.

15 years of sales, best message so far

I've been in some form of sales for 15 years and leadership for 10. This is the most practical sales strategy I've heard. Daniel Pink affirms many servant aspects that I've seen work and adds depth to formal training I've received. Must read/listen for any front line employee, manager or leader.

Loved it! Great sales book

Easy to read and follow advice. So much value packed inside these pages! Check it out for yourself





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