Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.
©2000 Ivan Misner (P)2013 Ivan Misner
Enjoyed the audio version so much that I downloaded the Kindle version a few days ago. I am looking forward to reading the book now, reinforcing the valuable lessons in this book.
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