The Way of the Dojo is a comprehensive guide for anyone looking to own or operate a martial arts school. It features both traditional and cutting edge information on marketing, hiring employees, martial arts school valuation, social media, lease negotiation, school design, and more.
©2012 William T. Pottle (P)2013 William T. Pottle
One of the best books on running a martial arts school ever written, and I have read a lot of them. It takes the theoretical knowledge of many different business books available and places them all in the practical setting of a martial arts school. Absolutely wonderful!
Well written and packed full of tremendously valuable knowledge that can be implemented right now, regardless of your status in the martial arts teaching field. I have listened to this book five times since purchasing it and each time, I take away something new I can implement in my business. The sections on the structure of your business and the different programs that can extend your business is very valuable.
Chaz Allen does a great job of narrating the book as well! He is very pleasant to listen to even if you speed up the narration to 3 times normal.
If you are only going to buy one book on running a martial arts school...buy this one!
If you are thinking of starting a school, this is a great first step.
Starting and Running your own Martial Arts School - Similar focus, better details on Taekwondo.
I recently opened a martial arts school in Kalamazoo, MI. This book provided many valuable points that have aided me in the process of opening, running and marketing. I also am using the info to plan future events and strategies. I highly recommend it to anyone. there is a lot of info so be sure to read/listen multiple times. I've been through it 4 times and still getting new things that I missed before.
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