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The Tipping Point: How Little Things Can Make a Big Difference | [Malcolm Gladwell]

The Tipping Point: How Little Things Can Make a Big Difference

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
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Audible Editor Reviews

Why we think it's Essential: Like the best social dynamics professor you never had, Malcolm Gladwell deconstructs a wide range of phenomena (from the reduction of crime in New York to the rise of Sesame Street) to deliver a fascinating understanding of how "social epidemics" spread. And while author/narrators are often a mixed blessing, Gladwell is so friendly and well-paced that I was actually disappointed when The Tipping Point was over. —Ed Walloga

Publisher's Summary

Featuring a new afterword.

Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.

The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.

©2007 Malcolm Gladwell; (P)2007 Hachette Audio

What the Critics Say

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)

What Members Say

Average Customer Rating

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Performance
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  •  
    Alicia 02-08-15
    Alicia 02-08-15
    ratings
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    1
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    "Brilliant!"

    Love the way Malcolm thinks and talks, this will expand your thought process for sure... to become a better thinker and learner.

    0 of 0 people found this review helpful
  •  
    Ethan 02-05-15
    Ethan 02-05-15 Member Since 2013
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    8
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    "Gladwell at his best"

    I own every book Gladwell has written and I am working on re-reading/re-listening to all of them. I have now read The Tipping Point twice and it was even better the second time.

    0 of 0 people found this review helpful
  •  
    Carlos 02-04-15
    Carlos 02-04-15 Member Since 2015
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    "AMAZING"

    I wish everyone would write, do research and present it like Malcom Gladwell. Fact, I wish Every Audio book would be read like this.

    0 of 0 people found this review helpful
  •  
    Harriet 02-04-15
    Harriet 02-04-15 Member Since 2015
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    2
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    "So good."

    Malcolm never disappointments. Thanks to him for sharing his perceptions and truth because it sheds so much light on ways we can shift our own beliefs and get some space to play :)

    0 of 0 people found this review helpful
  •  
    Brandon 02-02-15
    Brandon 02-02-15
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    "Strength in the weak ties"

    Find your nearest sellers, connectors and mavens! This book is great for understanding the little things that make big changes. Great stories and great points!

    0 of 0 people found this review helpful
  •  
    Daniel W Belew 01-23-15 Member Since 2011
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    "Afterword"

    I particularly liked the fact that the author came back after further thought and research and adjusted how closely correlated one of his points was. The additional thought and clarification was enlightening.

    0 of 0 people found this review helpful
  •  
    Triumphant 01-21-15
    Triumphant 01-21-15 Member Since 2014
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    "Great Book"

    love the concept of book. inspired me to really look at all facets of my particular industry and analize ways to possibly reshape it.

    0 of 0 people found this review helpful
  •  
    shawn 01-20-15
    shawn 01-20-15 Member Since 2014
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    "Disapointed"
    What disappointed you about The Tipping Point?

    Not nearly as captivating as Outliers


    Has The Tipping Point turned you off from other books in this genre?

    Yes


    Did the narration match the pace of the story?

    Yes


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Intrigue but it took the author way to long to get to the point.


    Any additional comments?

    I was so excited to get this book because of Outliers but could never get into Tipping Point becuase it took the author so long to get to the point. The author could have taken out 35% of the book and still gotten the same point across and made it much more interesting.

    0 of 0 people found this review helpful
  •  
    Curtis 01-19-15
    Curtis 01-19-15 Member Since 2015
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    5
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    "Excellent vintage Malcolm Gladwell"

    A classic blend of psychology and sociology delivered in a way only Malcolm Gladwell can.

    0 of 0 people found this review helpful
  •  
    Ruth 01-10-15
    Ruth 01-10-15 Member Since 2015
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    "Mostly interesting"

    Many interesting components, with some rare dull moments. This book surpassed my expectations. If a 16 year old girl can enjoy and understand this, you surely can too.

    0 of 0 people found this review helpful
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  • Neil
    BROSELEY, SHROPSHIRE, United Kingdom
    5/27/09
    Overall
    "Surprising - but maybe not!"

    Gladwell the maverick gives us his take on the spread of ideas, urban myths, and "sticky" advertising.
    I found it hard to get out of the car when this was playing, and wanting to go for a drive just so that i could indulge myself a little more with this exquisite book.

    0 of 0 people found this review helpful
  • Roger
    Southwick, West Sussex, United Kingdom
    2/16/09
    Overall
    "The tipping point is great"

    Try his videos on 'TED' if you want a free intro to him. It doesnt get to marketing really, until the end. To me thats fine as I prefer the idea of viral ideas than how to make people buy stuff.

    0 of 0 people found this review helpful

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