Featuring a new afterword.
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
©2007 Malcolm Gladwell; (P)2007 Hachette Audio
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
So interesting that this was written 6 years before the social media revolution. In 2016 hindsight, one can definitely see the analog to digital conversion that is taking place.
But don't expect any answers or recommendations. Lots of nice examples of what the book is about and creates some structures. Suggested read for Marketers especially.
The core idea of this book is interesting, but I think the word count could be halved with no loss of content.
Gladwell reads this himself, and his monotone droning along with the long winded content was like a couple shot of an anti cappuccino. It put me to sleep.
I wanted to read this book so long ago, I'm glad I procrastinated and ended up listening to the audio book instead. The author reads in such a way; with a calm emphasis on key points, I have no doubt that I would never have absorbed as much had I read it myself. I have purchased books before and regretted it immediately because of annoying breathy pauses or a tone that ascends significantly in volume as it races to the end of each sentence. Definitely get this book, you'll be so glad you did.
Second time reading this book. I think this was even better than the first time. There were so many key points. And most importantly you can apply this right away. My goal is to start something in my immediate neighborhood. Start next door. Why not. It takes a small action to create change that tips.
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