• The Tipping Point

  • How Little Things Can Make a Big Difference
  • By: Malcolm Gladwell
  • Narrated by: Malcolm Gladwell
  • Length: 8 hrs and 34 mins
  • 4.5 out of 5 stars (22,183 ratings)

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The Tipping Point  By  cover art

The Tipping Point

By: Malcolm Gladwell
Narrated by: Malcolm Gladwell
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Editorial reviews

Why we think it's Essential: Like the best social dynamics professor you never had, Malcolm Gladwell deconstructs a wide range of phenomena (from the reduction of crime in New York to the rise of Sesame Street) to deliver a fascinating understanding of how "social epidemics" spread. And while author/narrators are often a mixed blessing, Gladwell is so friendly and well-paced that I was actually disappointed when The Tipping Point was over. - Ed Walloga

Publisher's summary

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

©2007 Malcolm Gladwell (P)2007 Hachette Audio

Critic reviews

"History takes on a whole new perspective as he describes events of early America that specifically follow his theories of 'selling the public on an idea' and 'social epidemics.' Feedback from market mavericks further substantiates Gladwell's viewpoints." (AudioFile)

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)

"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)

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What listeners say about The Tipping Point

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Fun and connecting

Many fun points that connect, solid examples. And Malcom reads it well. This is a great book. Do yourself a favor: read it and make the connections :)

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love this book!

great book gives valuable incite into different events and why things are how they are.

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Gladwellesque

Well researched, not too long, tackles things close to everyday life and offers a perspective to give you a pause and look at things differently. Enjoyed it...

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Malcolm Gladwell Presents

Malcolm Gladwell chapter by chapter presents a very well-thought-out and researched book about why things are the way they are. His calming voice and logical thinking are a breath of fresh air. I highly recommend this book to anyone who would like to learn more about trends become trends. very interesting read / listening

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I don't typically leave reviews...

But in this case I have to. The book is not life changing but it will change your perspective and open your thoughts to previously unconsidered possibilities around social influence, it's cause & it's effect.

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interesting concepts for business

This book has some interesting concepts that if applied creatively to the business world can help managers executives and entrepreneurs at all levels.

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Worth Every Second

This book was worth every second of my time. I learned a lot from this and will listen through it again soon.

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Enthralling and Educational

I loved it! I don't say that often but I was impressed by the credibility in references, (some of which I checked out myself for further research) and flow & organization of material in each chapter. With everything mentioned, I was captivated by the author's words and the narrator's clear delivery.

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Just what you'd expect

...and that is high prize in my mind. Gladwell writes about his kind of topics in his own kind of style. Audio is good.

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Unique way to look at society.

A lot of new ideas in this book. High value for anyone involved in marketing world.

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