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The Tipping Point Audiobook

The Tipping Point: How Little Things Can Make a Big Difference

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Audible Editor Reviews

Why we think it's Essential: Like the best social dynamics professor you never had, Malcolm Gladwell deconstructs a wide range of phenomena (from the reduction of crime in New York to the rise of Sesame Street) to deliver a fascinating understanding of how "social epidemics" spread. And while author/narrators are often a mixed blessing, Gladwell is so friendly and well-paced that I was actually disappointed when The Tipping Point was over. —Ed Walloga

Publisher's Summary

Featuring a new afterword.

Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.

The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.

©2007 Malcolm Gladwell; (P)2007 Hachette Audio

What the Critics Say

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)

What Members Say

Average Customer Rating

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Performance
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  •  
    Miles P Appling Kansas City, MO, US 07-17-15
    Miles P Appling Kansas City, MO, US 07-17-15
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    "Excellent"

    Going to listen to this book again!
    Research is truly amazing in its details.
    Narration is superb!

    0 of 0 people found this review helpful
  •  
    Gabe 07-15-15
    Gabe 07-15-15 Member Since 2014
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    "Insightful; marketers study essential"

    Enlightening. Look for Connectors, Mavins, and Sales people. Categories of people essential to tipping the market in a direction favorable to you, your business, and/or your message.

    0 of 0 people found this review helpful
  •  
    skiatd1 07-12-15
    skiatd1 07-12-15 Member Since 2016
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    "Another great Malcolm Gladwell book"

    If you like Malcolm Gladwell's other works you will like this. A little slow in parts but very interesting.

    0 of 0 people found this review helpful
  •  
    Liza 07-10-15
    Liza 07-10-15 Member Since 2016
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    "Reading was slow, information was excellent"

    Gladwell speaks very slowly, and his ideas are worth the wait. This is a book that I would read again and recommend to others

    0 of 0 people found this review helpful
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    Daron Dickens Atlanta, GA 07-09-15
    Daron Dickens Atlanta, GA 07-09-15 Member Since 2008

    Ddeezer

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    "An incredible book"

    I simply love this book. I think it is as relevant today as it was when it was written. It is insightful, researched, and written in a way that captures your attention. I think Malcolm Gladwell has an incredible talent for making what might seem very stiff information come alive. I especially like when he reads his own books.

    This edition is particularly good because of the afterword. I think I enjoyed the afterword just as much if not more as the whole rest of the book.

    A great read!

    0 of 0 people found this review helpful
  •  
    Hawker_03 Richlands,NC 06-30-15
    Hawker_03 Richlands,NC 06-30-15 Member Since 2016
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    "The book to make you think Wow..."

    This book truly took ideas and painted the perfect picture from little to small scenarios. This was a great read.

    0 of 0 people found this review helpful
  •  
    Kitty Barrow Birmingham, AL 06-29-15
    Kitty Barrow Birmingham, AL 06-29-15 Member Since 2014

    spa girl Kitty

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    "love love love this book and will read again"

    In the world of sales and marketing and for anyone who has an idea that needs spreading the best book I have ever read to help guide you in the right direction to get the tipping point you desire

    0 of 0 people found this review helpful
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    Catherine Wood-Johnson 06-24-15 Member Since 2015
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    "Game changing for anyone in marketing"

    In this audio book Malcolm Gladwell opened my eyes to what I had been doing wrong in my marketing for years. In the past I targeted and strategised to reach people who needed what I had. Now I realise that I need to connect with the mavens, connectors & sales people to have any hope of reaching anyone else effectively!

    I loved the detailed exploration of how the tipping point worked in real life situations from viruses to business to social phenomenon!

    I would recommend anyone in strategy, planning, sales. Marketing anyone who wants to reach a large amount of people MUST read the Tipping Point.

    0 of 0 people found this review helpful
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    Tony 06-23-15
    Tony 06-23-15 Member Since 2013
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    "Yes!"

    The tipping point has certainly tipped me. A very useful tool to help change the world for the better.

    0 of 0 people found this review helpful
  •  
    Sean United States 06-21-15
    Sean United States 06-21-15
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    "Selective data with a push for limits on freedom"
    What did you like best about The Tipping Point? What did you like least?

    The story behind "Sesame Street" and "Blue's Clues" was interesting. The stories about the suicide rates in Micronesia and smoking & children were presented with limited data and advocacy for restricting freedom. Mr. Gladwell's presentation of the data regarding the suicides in Micronesia is simplistic and very surface level with no real concern or dive into other stressors for the spike in teenagers taking their own lives. Mr. Gladwell pins most of the blame on fantastical and magical reasons for kids killing themselves; more than likely this does not really explain the increase. As for the smoking section, he casually passes over the addictive quality of smoking and spends most of his time discussing one study of mice and how they theorize their genetic make up is the primary reason for if and how much nicotine they ingest. And to conclude that section, he subtlety advocates for telling private businesses (tobacco in this case) how much nicotine should be placed in their products to mitigate any potential for kids to become addicted to the product. All this based on one study with mice.


    Would you recommend The Tipping Point to your friends? Why or why not?

    No. I know this book came out some time ago and it was wildly successful. I really didn't see how this book became so popular. My guess would be it's popularity among those with limited experience in the psychology and behavioral health fields. The data presented are limited and should be scrutinized closely if you choose to read this book.


    What three words best describe Malcolm Gladwell’s performance?

    Love his voice.


    Who do you think would benefit most from listening to The Tipping Point?

    Those who would like to improve their critical thinking skills.


    Any additional comments?

    I was extremely disappointed as I've heard and seen Malcolm Gladwell speak in other venues. He's brilliant and engaging. I was just disappointed when I finally got around to this book.

    0 of 0 people found this review helpful

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