Featuring a new afterword.
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
©2007 Malcolm Gladwell; (P)2007 Hachette Audio
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
The Tipping Point has several strong examples of epidemics that Gladwell refers back to throughout his book, as he builds and elaborates on what make idea's 'tip' - this make the topics stick. The ideas presented challenge reasoning put forward by the media with factual and numerical data either for or against their reasoning. As ideas are presented we are offered not only the result (the "what") but ways to make our ideas follow suite and become trends or epidemics. This makes "The Tipping Point" not only a fascinating read & party talking point, but also a useful collection of information and supporting reasoning that may be used to better position whatever it is we're trying to pitch.
A very interesting book. This book was given to me by a neurology colleague and once I began to read it, I could not put it down. The origins of how trends start or for that matter why certain thoughts pick up cognitive moment was curious. Great for any long drive.
An avid reader living in NY.
Malcom Gladwell has a very unique perspective on what motivates us, and this book is a wonderful example of his forward thinking ideas on what makes us tick on a personal level and community level. I enjoyed this book more than "The Power of Blink," which was an excellent book.
Love Malcolm Gladwell and this is my favorite of his books. I see applications and examples everywhere I look now. I was hooked on every word and will be listening to this one over and over again.
Great description of the findings from many case studies surrounding human social behavior. Good book to listen to in order to focus marketing efforts more effectively.
I get the point of the book and understand that the research must have been interesting. Personally, I found it drawn out and redundant. Easily could have all been said in many less chapters.
anyone who is or was a student of Psychology would have already been aware of the case-studies this book pulls from. The author puts them in a different context though and makes a very convincing case for his theory. In all, it's fairly short, incredible compact with intelligent ideas, to-the-point, and in the end makes sense.
College English professor who loves classic literature, psychology, neurology and hates pop trash like Twilight and Fifty Shades of Grey.
study of how popular things get that way.
I was so fascinated with this book that I had to keep re-reading sections to re-absorb the information. LOVED, LOVED, LOVED IT!!!
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