Featuring a new afterword.
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
©2007 Malcolm Gladwell; (P)2007 Hachette Audio
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
I love this book! I couldn't stop telling people about it... And now, I desperately want to apply the things I've learned... I'm looking for an idea to "tip."
Great insight into a fact based phenomenon that may influence or inform several areas of interest.
Gladwell himself is becoming known as a maven of sorts.
Fantastically well thought-out. Malcolm really knows how to take a subject and intertwine stories, in order to deliver a piece a wisdom. Already read two, and can't wait to read more of his books.
Very rich and insightful. Has many practical application in starting up a business. At first thought the narrator could have been better but the more you listen the more perfect his tone is.
Great style, awesome stories to serve as examples of a very thought provoking theory. Would recommend to anybody that likes Mr Gladwell's other books.
I like hearing Malcolm Gladwell read his own work. There's an ease to his performance not found in other audio books. The material is thought provoking and instantly applicable to everyday interactions. Really enjoyed the tipping point !
Even 15 years later this book is very applicable. Defiantly changes the way I approach solving problems in my life. Also makes me way more frustrated with conservatives and religious groups. They all NEED to listen/read this!
Malcolm is a brilliant thinker. I love his books. If you've ever wanted to understand the bigger picture of why things go "viral" than this is the place to start.
"Surprising - but maybe not!"
Gladwell the maverick gives us his take on the spread of ideas, urban myths, and "sticky" advertising.
I found it hard to get out of the car when this was playing, and wanting to go for a drive just so that i could indulge myself a little more with this exquisite book.
"The tipping point is great"
Try his videos on 'TED' if you want a free intro to him. It doesnt get to marketing really, until the end. To me thats fine as I prefer the idea of viral ideas than how to make people buy stuff.
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