Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
©2007 Malcolm Gladwell; (P)2007 Hachette Audio
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
This book explains a lot. The narrator also keeps it interesting.
Say something about yourself!
I really liked Blink. But this earlier book is confusing. It goes on and on about things that don't seem to have anything to do with tipping.
Although spiced with some tasty nuggets of ideas, the overall texture of Malcolm Gladwell's "The Tipping Point" is "half baked." He repeatedly over-generalizes and oversells his points, disregarding or discounting the impact of individual moral agency. For example, if Gladwell's theory regarding the "power of context" was as powerful as described, crime in New York in the late 90s would not have just dropped precipitously-- it would have stopped. He also stretches epidemiological principles to fit his hypotheses of social epidemics.
Perhaps it's not the fault of the author, but more specifically Audible. This book has almost nothing to offer people in the business world. The author seems fascinated with disease and seems only mildly interested in product trends...and even then there's nothing really useful about his conclusions. The entire book is essentially mental beating on how trends get started without any ideas as to how you can contribute or help create trends of your own for business. Again, perhaps it's not the author's fault, as I'm not sure what he had in mind when he wrote this...but it's DEFINITELY not for business minded individuals.
Too obvious for me.
I was educated via Science, thus these statistical analyses seemed to predictable for me. Maybe non-science people will enjoy it more than I did.
"Surprising - but maybe not!"
Gladwell the maverick gives us his take on the spread of ideas, urban myths, and "sticky" advertising.
I found it hard to get out of the car when this was playing, and wanting to go for a drive just so that i could indulge myself a little more with this exquisite book.
"The tipping point is great"
Try his videos on 'TED' if you want a free intro to him. It doesnt get to marketing really, until the end. To me thats fine as I prefer the idea of viral ideas than how to make people buy stuff.
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