Featuring a new afterword.
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
©2007 Malcolm Gladwell; (P)2007 Hachette Audio
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
The author uses examples from a wide variety of topics.
The three rules
This book will help me plan better lessons.
In the sense that it is easier to "read," yes. The print version would taken me forever to read and I wouldn't grasp the general understanding of the book as easy; I study book, I don't read them; a book like this, I would want to take notes, re-read, and take my time... who has time??? But, using my commutes as listening time, allows me to listen more than once and jot down key concepts at traffic lights!
Understanding the epidemic spread of ideas and how people, the ideas themselves, and their context act to make them epidemological... not only interesting, but also useful for business... and life!
Learning about Gore Co. was very interesting for me and also about the beginning of the American Revolution.
I think the current subtitle is perfect!
The ideas and the overall concept is so compelling that it forces immediate change.
Blink, his next book.
I don't usually leave comments or feedback but for this book that had profound meaning and influence, I felt compelled to give back and encourage others to allow their livestock be changed as well.
I have edited 38 national best sellers and had a writing fellowship from the National Endowment for the Humanities.
What a wonderful book! It was fascinating, and the author has a wonderful voice and does a beautiful job narrating his work. I wished it could have gone on and on.
Definitely. It makes you think about how society moves and changes.
It made me think.
This book is a good listen for those interested in understanding how messages and ideas, both positive and negative, can spread widely in society. It defines three critical players in reaching the tipping point, connectors, mavins and salesmen and emphasizes the importan ce of a "sticky" message to reach the tipping point. This is relevant to those with an interest in spreading a message or stopping the spread of a message.
There is a very interesting exploration comparing the "stickiness" of Sesame Street to that of Blue's Clues. I never understood how my kids could stand Blue's Clues. Now I do. I also have greater insight into what it takes to hone a "sticky" message.
This book is not a page turner but amply interesting to keep going. I found listening for about 50 minutes a day worked great. It left time to think about each section before moving on.
This is one of the better audiobooks I have downloaded and one of the best of Gladwell's work.
Malcolm is a master storyteller as well as a sociologist. I find his narration of his own work essential to helping create the tone of wonderment and mystery-solving that he brings to everything he does.
I found it hard to stop listening and I often played the book while carrying my iPod around my apartment in my pocket!
Although I feel that Gladwell stretches a little bit to make his thesis at a few points, this is an overall interesting book and well worth your listen. It is entertaining and enlightening.
I have not read the print version so can't compare.
The part about Sesame Street and Blue's Clues
Eye-Opening, Smart, Entertaining.
It reminded me of Freakonomics because of how statistics were used to explain things and the issues discussed (both books talked about reasons why the crime rate dropped in the 90s). But I thought Tipping Point was better than Freakonomics because it had more of a unifying theme.
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