Featuring a new afterword.
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
©2007 Malcolm Gladwell; (P)2007 Hachette Audio
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
what a way to make sure I get my walks in. This way you can move and still be lost in a book.
I would recommend it to everyone. It makes sense out of chaos. Or what you think is chaos.
Trying to understand the teenage world.
How nobody knows how they will act in any situation.
Makes You Think
William Daws - because he did everything the same like Paul Revere, but wasn't as connected to the communities, and wasn't paid attention to...
I did... It really made me think of how basic it is to make something go viral... While the book was written in 2001 and audiobooked in 2007, it could've written the textbook for Youtube,etc videos...
the first 75% of the book was great... then the author kinda ran out of steam... Still recommend the book highly tho... Also, there was random music over the narration sometimes... It sounded like he was coming to the end of a chapter, and then the music faded out and he kept talking... Very weird...
Sharply Opinionated Know-it-all. Gallows Humor. Hollywood Insider.
Admittedly, it took me months to get going with this book. Many stop-starts.
It baffled me that with such great reader reviews - I couldn't get hooked.
Well, like almost everything in life, it had to be about ME. Which is to say, as soon as I saw how I could personally benefit from the information, I was dedicated to every word.
I can't be alone here. Aren't we always more interested when it concerns our needs? It's the classic, "What's in it for me?" query.
As a part-time college teacher, I soon began to see ways I could incorporate his concepts into my lesson plans. In this case, an Interpersonal Communication course. The beauty is that he takes scholarly findings and applies them to real-life examples from various fields (e.g., business, the arts) while also expanding their implications for one's life.
The key, however, is Malcolm Gladwell is also a world-class narrator. As we all know, not all authors make great narrators.
True, only Christopher Hitchens can deliver his lines with such acerbic aplomb. However, Eckhart Tolle's work would be better served with a far more pleasant-sounding messenger.
To his great credit, Mark Leibovich, who has a perfectly nice voice, never-the-less wisely chose the terrific Joe Barrett for This Town.
It makes a difference how the message is delivered, and it certainly does in the case of The Tipping Point.
The point is this: A book is ultimately not about the author - after it leaves his/her hands - it is about the reader. In the case of The Tipping Point, Gladwell understands this as both a writer and narrator.
The book is very interesting, but I had to listen to it at 2X to stay engaged, the narrator was too slow
Yes and more so
look beyond your circumstances and walk in "faith"
Yes, absolutely. the ideas and concepts presented in this text opened my eyes to many things... things I hadn't ever considered.
No character but the concept of Mavens has me intrigued.
I loved his reading style and his voice is cear and calming. I felt "connected" to the conversation in a way that was personal... it was as if he were talking to a small group and I was apart of that group.
Yes but my schedule did not permit for it.
I have listened to many books but found this experience the best.
Basically, the author presents his theory and goes on to build it on or elaborate. He creates necessary conditions, classification of individuals needed to perform the act of tipping, etc. At the same time, I cannot help but wonder if his examples and analysis is really spurious. The author fails to convince me that the instances of "tipping" happened due to his theory, and not because of some other reason.
Another fun and paradigm-shifting book from Malcolm Gladwell. I like that he points out how small groups can influence thousands. I recommend all his books.
I have a rather eclectic love of books. I know what I like and I tend not to be a severe critic. If I enjoyed it, it gets 4 or 5 stars.
I love Malcolm Gladwell's books and this one is no different! It is full of really interesting topics that make you think. I enjoy the way he thinks about things.
One of the best 3
Gladwell uses interesting examples and references from the literature to make his points.
No- I needed to stop and think about some of his points. I found myself wanting to discuss the book with others.
Gladwell is a very good reader. It plays like he is sitting with you at a coffee shop explaining his research one-to-one.
Listening is my reading. Being a musician as a profession, aural learning is best suited for me, so I'm thankful for this company.
Yes definitely. There is a lot of information on learning your sphere of influence as well as those that surround you. So many interesting features about this book make me want to continually meet people, not just because of their network possibilities, but the possibility that I may be able to help others by discovering my social gifts.
All the research done by the "Sesame Street" and "Blues Clues" producers was jaw-dropping. As much information the teams gathered and used to help propel children education was unbelievable, and as a teacher, it makes sense to see the different conclusions lived out in my students.
"Surprising - but maybe not!"
Gladwell the maverick gives us his take on the spread of ideas, urban myths, and "sticky" advertising.
I found it hard to get out of the car when this was playing, and wanting to go for a drive just so that i could indulge myself a little more with this exquisite book.
"The tipping point is great"
Try his videos on 'TED' if you want a free intro to him. It doesnt get to marketing really, until the end. To me thats fine as I prefer the idea of viral ideas than how to make people buy stuff.
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