Featuring a new afterword.
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
©2007 Malcolm Gladwell; (P)2007 Hachette Audio
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
Highly recommended, this was very insightful. Author did an excellent job or narrating as well.
I enjoyed the last 45 minutes of this 8 hour 33 minute book. He was precise and shared his take away after the research. I didn't care for his analogies. I think he may have choosen them over others to sell books but, I believe he could have shared more compelling stories of why things tip. I think he may have been reaching for the extreme to gain a reaction rather then more main stream examples that people could relate to.
I liked the AIRWALK case and would have liked to see more that followed that type.
It dragged and was daunting to listening to. I almost would say it was painful to listen to. I enjoy his voice but the case studies he used I really did not connect well with.
The idea that the innovator, marketing guy would enjoy this book might not be true but I think they would pay the 10 bucks for the last 45 minutes.
I just didn't enjoy this book as much as his first big success and I think it just comes down to stories he shares to make a case. The take away's are good but, I would recommend the purchase of Outliers over the tipping point.
Yes. This book is enthralling because it reaches into so many aspects of our lives. Gladwell does an amazing job of tying all these points together brilliantly. He narrates the book and it reads more like an interesting dialogue than a scientific exploration of epidemics and their role in modern society.
The exploration of the 3 types of people necessary for an epidemic to occur
So many. Mainly that people are extremely influenced by context. Any thing can become an epidemic, for better or worse but it takes certain special people to make them happen.
I thought this was going to be related more towards business. It's more of a sociology/psychology book. Interesting, but not what I expected.
Audiobooks Make Weed Wacking a Pleasure
Full of amazing and interesting information, but maybe not the kind you will recite at cocktail parties. I thoroughly enjoyed this audiobook and already bought a paper copy for a friend. Well written and thoroughly interesting.
The author shares some interesting thoughts about social epidemics, but perhaps overemphasizes them. Also, is he advocating the understanding of these principles as useful for just marketing, or for more meaningful social change? It's not clear, although I would rather it be the latter.
Informative to understanding social phenomenon particularly with regard to connectors, mavins, and salesman combined with the notion of modesty as a trigger to an epidemic change.
The explanation of crime reduction in NYC as part of a component of moral agency which speaks to the capacity of human beings to choose between right and wrong.
Excellent narration. The book is a great evaluation of how a multitude of special characteristics must come together to create major change. The points are well thought out and very difficult to dispute.
The story of repainting the subway cars of New York after 3 days of graffiti had been completed.
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