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The Tipping Point: How Little Things Can Make a Big Difference | [Malcolm Gladwell]

The Tipping Point: How Little Things Can Make a Big Difference

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
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Audible Editor Reviews

Why we think it's Essential: Like the best social dynamics professor you never had, Malcolm Gladwell deconstructs a wide range of phenomena (from the reduction of crime in New York to the rise of Sesame Street) to deliver a fascinating understanding of how "social epidemics" spread. And while author/narrators are often a mixed blessing, Gladwell is so friendly and well-paced that I was actually disappointed when The Tipping Point was over. —Ed Walloga

Publisher's Summary

Featuring a new afterword.

Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.

The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.

©2007 Malcolm Gladwell; (P)2007 Hachette Audio

What the Critics Say

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)

What Members Say

Average Customer Rating

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Performance
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  •  
    James Spring Hill, TN, United States 07-01-12
    James Spring Hill, TN, United States 07-01-12
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    "Gladwell's insights are incredibly helpful."
    What made the experience of listening to The Tipping Point the most enjoyable?

    The author uses examples from a wide variety of topics.


    What’s the most interesting tidbit you’ve picked up from this book?

    The three rules


    Any additional comments?

    This book will help me plan better lessons.

    0 of 0 people found this review helpful
  •  
    Luis Sunrise, FL, United States 06-03-12
    Luis Sunrise, FL, United States 06-03-12
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    "Gladwell is a captivating writer"
    Would you consider the audio edition of The Tipping Point to be better than the print version?

    In the sense that it is easier to "read," yes. The print version would taken me forever to read and I wouldn't grasp the general understanding of the book as easy; I study book, I don't read them; a book like this, I would want to take notes, re-read, and take my time... who has time??? But, using my commutes as listening time, allows me to listen more than once and jot down key concepts at traffic lights!


    What was one of the most memorable moments of The Tipping Point?

    Understanding the epidemic spread of ideas and how people, the ideas themselves, and their context act to make them epidemological... not only interesting, but also useful for business... and life!


    Which scene was your favorite?

    Learning about Gore Co. was very interesting for me and also about the beginning of the American Revolution.


    If you could give The Tipping Point a new subtitle, what would it be?

    I think the current subtitle is perfect!


    0 of 0 people found this review helpful
  •  
    Jay Passaic, NJ, United States 05-14-12
    Jay Passaic, NJ, United States 05-14-12
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    "Life changing book"
    What did you love best about The Tipping Point?

    The ideas and the overall concept is so compelling that it forces immediate change.


    What do you think your next listen will be?

    Blink, his next book.


    Any additional comments?

    I don't usually leave comments or feedback but for this book that had profound meaning and influence, I felt compelled to give back and encourage others to allow their livestock be changed as well.

    0 of 0 people found this review helpful
  •  
    laurie 05-08-12
    laurie 05-08-12

    I have edited 38 national best sellers and had a writing fellowship from the National Endowment for the Humanities.

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    "So interesting! I was sorry when it ended."

    What a wonderful book! It was fascinating, and the author has a wonderful voice and does a beautiful job narrating his work. I wished it could have gone on and on.

    0 of 0 people found this review helpful
  •  
    Kelly-Anne Skead, ON, Canada 05-01-12
    Kelly-Anne Skead, ON, Canada 05-01-12 Member Since 2014
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    "thought provoking"
    Would you recommend this audiobook to a friend? If so, why?

    Definitely. It makes you think about how society moves and changes.


    What did you like best about this story?

    The performance.


    Which character – as performed by Malcolm Gladwell – was your favorite?

    Himself


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It made me think.


    Any additional comments?

    no

    0 of 0 people found this review helpful
  •  
    Louis E. King 04-16-12
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    "Solid Insights but Short on Actionable Ideas"
    Would you recommend this audiobook to a friend? If so, why?

    This book is a good listen for those interested in understanding how messages and ideas, both positive and negative, can spread widely in society. It defines three critical players in reaching the tipping point, connectors, mavins and salesmen and emphasizes the importan ce of a "sticky" message to reach the tipping point. This is relevant to those with an interest in spreading a message or stopping the spread of a message.


    What was one of the most memorable moments of The Tipping Point?

    There is a very interesting exploration comparing the "stickiness" of Sesame Street to that of Blue's Clues. I never understood how my kids could stand Blue's Clues. Now I do. I also have greater insight into what it takes to hone a "sticky" message.


    Was this a book you wanted to listen to all in one sitting?

    This book is not a page turner but amply interesting to keep going. I found listening for about 50 minutes a day worked great. It left time to think about each section before moving on.


    0 of 0 people found this review helpful
  •  
    michael Cedar Grove, NJ, United States 04-02-12
    michael Cedar Grove, NJ, United States 04-02-12 Member Since 2011

    documentary filmmaker

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    "A fascinating book in the Gladwell mode"
    Where does The Tipping Point rank among all the audiobooks you’ve listened to so far?

    This is one of the better audiobooks I have downloaded and one of the best of Gladwell's work.


    What does Malcolm Gladwell bring to the story that you wouldn’t experience if you just read the book?

    Malcolm is a master storyteller as well as a sociologist. I find his narration of his own work essential to helping create the tone of wonderment and mystery-solving that he brings to everything he does.


    Was this a book you wanted to listen to all in one sitting?

    I found it hard to stop listening and I often played the book while carrying my iPod around my apartment in my pocket!


    Any additional comments?

    Although I feel that Gladwell stretches a little bit to make his thesis at a few points, this is an overall interesting book and well worth your listen. It is entertaining and enlightening.

    0 of 0 people found this review helpful
  •  
    George Cannon Beach, OR, United States 03-26-12
    George Cannon Beach, OR, United States 03-26-12
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    "Two Thumbs Up"
    Would you consider the audio edition of The Tipping Point to be better than the print version?

    I have not read the print version so can't compare.


    What was one of the most memorable moments of The Tipping Point?

    The part about Sesame Street and Blue's Clues


    Have you listened to any of Malcolm Gladwell’s other performances before? How does this one compare?

    No.


    0 of 0 people found this review helpful
  •  
    Theo Villa Park, IL, United States 02-20-12
    Theo Villa Park, IL, United States 02-20-12
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    "Loved it"
    If you could sum up The Tipping Point in three words, what would they be?

    Eye-Opening, Smart, Entertaining.


    Any additional comments?

    It reminded me of Freakonomics because of how statistics were used to explain things and the issues discussed (both books talked about reasons why the crime rate dropped in the 90s). But I thought Tipping Point was better than Freakonomics because it had more of a unifying theme.

    0 of 0 people found this review helpful
  •  
    Faelren Charlotte, NC 02-14-12
    Faelren Charlotte, NC 02-14-12
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    "Well Worth It"

    Interesting perspectives. Ideas that I haven't heard explained anywhere else. I like that he had details to support his theory.

    0 of 0 people found this review helpful
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