Featuring a new afterword.
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
©2007 Malcolm Gladwell; (P)2007 Hachette Audio
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
Classic, there is always more to a story. Nothing is quite as simple as everyone typically jump too, or the media jumps on. Malcolm gives a variety of examples and studies of this this. Yes sometimes it may feel a bit long till he finally gets back to his original point but it's because he delves into the detail.
withchapter with gravely voice author reads an account of social events. The problem is that most of events he mentions are so depressing. Precisely why I don't read news papers. Why couldn't author keep to hush puppies type of examples??? Deeply depressing book.
After reading "GETTNG MORE" and "HOW YOUR BRAIN WORKS" this book is a long dreary boring depressing read. Regret buying it. won't be able to finish it. All he is focusing on is examples of sex diseases, violence as wars. Yaaack.
This book is very insightful, jam packed with "ah hah" moments with credible and strong evidence behind them. The author/narrator does a picture perfect job of diction, pacing, emphasis and does not over-act or under-act. His voice is very easy to listen to and causes one to focus on the information given, not just his voice. This is one of the best audio books I have purchased in a long time. I am now looking at more of the author's work. This is a first class quality work. Bravo to the author and everyone involved in this masterful work! Great job!
I'll try to be quick. The book is worth a listen, but only if you can get it cheaply. The author goes all over the place rather than keeping on topic. His examples start strong but then become increasingly weak and tangential at best. I've heard all of the stories presented here in various other works, all of which presented them much better. The one thing that connected the stories was the concept of the "tipping point", however, the author gets confused in telling us the definition of a tipping point versus its causes versus how to create one. In the end the book just didn't seem cohesive. Sad really, as I think it could be written well by another author perhaps.
I enjoy this type of book, being narrative and yet scientific/research based at the same time. It is informative, all about what makes anything epidemic, from fashion to crime. I like the examples he gives throughout the book. And I really like that the author is the narrator. I had read another of his books, Blink, and liked it also.
The author states human behavior is controlled by epidemiological principles, but proof beyond a disjointed string of anecdotes is.. where? Disappointing.
The Tipping Point has several strong examples of epidemics that Gladwell refers back to throughout his book, as he builds and elaborates on what make idea's 'tip' - this make the topics stick. The ideas presented challenge reasoning put forward by the media with factual and numerical data either for or against their reasoning. As ideas are presented we are offered not only the result (the "what") but ways to make our ideas follow suite and become trends or epidemics. This makes "The Tipping Point" not only a fascinating read & party talking point, but also a useful collection of information and supporting reasoning that may be used to better position whatever it is we're trying to pitch.
A very interesting book. This book was given to me by a neurology colleague and once I began to read it, I could not put it down. The origins of how trends start or for that matter why certain thoughts pick up cognitive moment was curious. Great for any long drive.
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