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The Tipping Point: How Little Things Can Make a Big Difference | [Malcolm Gladwell]

The Tipping Point: How Little Things Can Make a Big Difference

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
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Audible Editor Reviews

Why we think it's Essential: Like the best social dynamics professor you never had, Malcolm Gladwell deconstructs a wide range of phenomena (from the reduction of crime in New York to the rise of Sesame Street) to deliver a fascinating understanding of how "social epidemics" spread. And while author/narrators are often a mixed blessing, Gladwell is so friendly and well-paced that I was actually disappointed when The Tipping Point was over. —Ed Walloga

Publisher's Summary

Featuring a new afterword.

Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.

The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.

©2007 Malcolm Gladwell; (P)2007 Hachette Audio

What the Critics Say

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)

What Members Say

Average Customer Rating

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  •  
    01-27-12
    01-27-12
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    "Very Insightful"

    Highly recommended, this was very insightful. Author did an excellent job or narrating as well.

    0 of 0 people found this review helpful
  •  
    Benjamin K. Harriman 01-25-12 Listener Since 2009
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    "Love Gladwell did not love the Tipping Point"
    What did you like best about The Tipping Point? What did you like least?

    I enjoyed the last 45 minutes of this 8 hour 33 minute book. He was precise and shared his take away after the research. I didn't care for his analogies. I think he may have choosen them over others to sell books but, I believe he could have shared more compelling stories of why things tip. I think he may have been reaching for the extreme to gain a reaction rather then more main stream examples that people could relate to.


    How would you have changed the story to make it more enjoyable?

    I liked the AIRWALK case and would have liked to see more that followed that type.


    What didn’t you like about Malcolm Gladwell’s performance?

    It dragged and was daunting to listening to. I almost would say it was painful to listen to. I enjoy his voice but the case studies he used I really did not connect well with.


    Who do you think would benefit most from listening to The Tipping Point?

    The idea that the innovator, marketing guy would enjoy this book might not be true but I think they would pay the 10 bucks for the last 45 minutes.


    Any additional comments?

    I just didn't enjoy this book as much as his first big success and I think it just comes down to stories he shares to make a case. The take away's are good but, I would recommend the purchase of Outliers over the tipping point.

    0 of 0 people found this review helpful
  •  
    jonathan United States 01-23-12
    jonathan United States 01-23-12
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    "must hear"
    Would you recommend this audiobook to a friend? If so, why?

    Yes. This book is enthralling because it reaches into so many aspects of our lives. Gladwell does an amazing job of tying all these points together brilliantly. He narrates the book and it reads more like an interesting dialogue than a scientific exploration of epidemics and their role in modern society.


    What was the most compelling aspect of this narrative?

    The exploration of the 3 types of people necessary for an epidemic to occur


    Have you listened to any of Malcolm Gladwell’s other performances before? How does this one compare?

    N/A


    What’s the most interesting tidbit you’ve picked up from this book?

    So many. Mainly that people are extremely influenced by context. Any thing can become an epidemic, for better or worse but it takes certain special people to make them happen.


    0 of 0 people found this review helpful
  •  
    nick United States 01-23-12
    nick United States 01-23-12
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    "very interesting a really good book"

    The book does a good job of using many diverse concepts to explain social changes. It is very interesting.

    0 of 0 people found this review helpful
  •  
    01-23-12
    01-23-12 Member Since 2013
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    "Not what I thought..."

    I thought this was going to be related more towards business. It's more of a sociology/psychology book. Interesting, but not what I expected.

    0 of 0 people found this review helpful
  •  
    Eric Maui, Hawaii, United States 01-15-12
    Eric Maui, Hawaii, United States 01-15-12 Member Since 2011

    Audiobooks Make Weed Wacking a Pleasure

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    "Full of amazing and interesting information..."

    Full of amazing and interesting information, but maybe not the kind you will recite at cocktail parties. I thoroughly enjoyed this audiobook and already bought a paper copy for a friend. Well written and thoroughly interesting.

    0 of 0 people found this review helpful
  •  
    Daryl United States 01-10-12
    Daryl United States 01-10-12 Member Since 2012
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    "Interesting, but ..."

    The author shares some interesting thoughts about social epidemics, but perhaps overemphasizes them. Also, is he advocating the understanding of these principles as useful for just marketing, or for more meaningful social change? It's not clear, although I would rather it be the latter.

    0 of 0 people found this review helpful
  •  
    D WEXFORD, PA, United States 01-09-12
    D WEXFORD, PA, United States 01-09-12
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    "Inspirational to grassroots movements."
    Where does The Tipping Point rank among all the audiobooks you’ve listened to so far?

    Second.


    What did you like best about this story?

    Informative to understanding social phenomenon particularly with regard to connectors, mavins, and salesman combined with the notion of modesty as a trigger to an epidemic change.


    Which scene was your favorite?

    The explanation of crime reduction in NYC as part of a component of moral agency which speaks to the capacity of human beings to choose between right and wrong.


    Was this a book you wanted to listen to all in one sitting?

    No.


    0 of 0 people found this review helpful
  •  
    David New Braunfels, TX, United States 12-09-11
    David New Braunfels, TX, United States 12-09-11
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    "A Must Listen and Read"
    What made the experience of listening to The Tipping Point the most enjoyable?

    Excellent narration. The book is a great evaluation of how a multitude of special characteristics must come together to create major change. The points are well thought out and very difficult to dispute.


    What was one of the most memorable moments of The Tipping Point?

    The story of repainting the subway cars of New York after 3 days of graffiti had been completed.


    0 of 0 people found this review helpful
  •  
    Steve OAK CREEK, WI, United States 11-22-11
    Steve OAK CREEK, WI, United States 11-22-11 Member Since 2014
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    "Pretty good book"

    Interesting case studies that were well done. Thought provoking and against "gut reactions". Enjoyed it.

    0 of 0 people found this review helpful
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