Featuring a new afterword.
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
©2007 Malcolm Gladwell; (P)2007 Hachette Audio
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
Enlightening. Look for Connectors, Mavins, and Sales people. Categories of people essential to tipping the market in a direction favorable to you, your business, and/or your message.
I simply love this book. I think it is as relevant today as it was when it was written. It is insightful, researched, and written in a way that captures your attention. I think Malcolm Gladwell has an incredible talent for making what might seem very stiff information come alive. I especially like when he reads his own books.
This edition is particularly good because of the afterword. I think I enjoyed the afterword just as much if not more as the whole rest of the book.
A great read!
spa girl Kitty
In the world of sales and marketing and for anyone who has an idea that needs spreading the best book I have ever read to help guide you in the right direction to get the tipping point you desire
In this audio book Malcolm Gladwell opened my eyes to what I had been doing wrong in my marketing for years. In the past I targeted and strategised to reach people who needed what I had. Now I realise that I need to connect with the mavens, connectors & sales people to have any hope of reaching anyone else effectively!
I loved the detailed exploration of how the tipping point worked in real life situations from viruses to business to social phenomenon!
I would recommend anyone in strategy, planning, sales. Marketing anyone who wants to reach a large amount of people MUST read the Tipping Point.
The story behind "Sesame Street" and "Blue's Clues" was interesting. The stories about the suicide rates in Micronesia and smoking & children were presented with limited data and advocacy for restricting freedom. Mr. Gladwell's presentation of the data regarding the suicides in Micronesia is simplistic and very surface level with no real concern or dive into other stressors for the spike in teenagers taking their own lives. Mr. Gladwell pins most of the blame on fantastical and magical reasons for kids killing themselves; more than likely this does not really explain the increase. As for the smoking section, he casually passes over the addictive quality of smoking and spends most of his time discussing one study of mice and how they theorize their genetic make up is the primary reason for if and how much nicotine they ingest. And to conclude that section, he subtlety advocates for telling private businesses (tobacco in this case) how much nicotine should be placed in their products to mitigate any potential for kids to become addicted to the product. All this based on one study with mice.
No. I know this book came out some time ago and it was wildly successful. I really didn't see how this book became so popular. My guess would be it's popularity among those with limited experience in the psychology and behavioral health fields. The data presented are limited and should be scrutinized closely if you choose to read this book.
Love his voice.
Those who would like to improve their critical thinking skills.
I was extremely disappointed as I've heard and seen Malcolm Gladwell speak in other venues. He's brilliant and engaging. I was just disappointed when I finally got around to this book.
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