Featuring a new afterword.
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
©2007 Malcolm Gladwell; (P)2007 Hachette Audio
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
Ever wonder why young people smoke after all the healthy warnings? How things become popular? The answers are here presented with entertaining examples that will have you looking at the world with fresh eyes. I would like Mr. Gladwell to do a Tipping Point Two focused on politics. I will be downloading his other works.
This book is almost abstract, but it touches enough relatable points to keep the reader pondering the concepts long after Gladwell's expert delivery concludes. Sticky, in a goods way :)
I loved it! I don't say that often but I was impressed by the credibility in references, (some of which I checked out myself for further research) and flow & organization of material in each chapter. With everything mentioned, I was captivated by the author's words and the narrator's clear delivery.
Enlightening. Look for Connectors, Mavins, and Sales people. Categories of people essential to tipping the market in a direction favorable to you, your business, and/or your message.
I simply love this book. I think it is as relevant today as it was when it was written. It is insightful, researched, and written in a way that captures your attention. I think Malcolm Gladwell has an incredible talent for making what might seem very stiff information come alive. I especially like when he reads his own books.
This edition is particularly good because of the afterword. I think I enjoyed the afterword just as much if not more as the whole rest of the book.
A great read!
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