Featuring a new afterword.
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
©2007 Malcolm Gladwell; (P)2007 Hachette Audio
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
Good to hear stories of how products went from something to HUGE but not sure how that could help me! Maybe I did not get.
I listened to half, but was so disappointed I returned it
I listen to a lot of business books - this one had some interesting
stories, but no take-aways. Nothing to help me, my company or
I stopped at Sesame Street - interesting, but the psychological insight doesn't do much, unless you're planning on marketing to preschoolers
I would definitely recommend this book to just about everyone I know. It covers wide variety of seemingly disparate, yet fascinating, subjects that are arranged and layered upon one another in a very cohesive, abstract-art fashion. This book utilizes the very principles it discusses, making it "sticky" and addictive. I listened to the whole thing in under a day. I couldn't stop, and I'm so glad I didn't. I'll probably listen to this one several times, trying to think critically and incorporate it into my personal and professional life. In a way, I can now see into the mirrors of my friends, family, coworkers, and even strangers. I see them in a new way that hopefully helps me understand them better socially, psychologically, and biologically. This book also made me more aware of some of my own biases and social shortcomings, but made me aware of how I might address those cognitive-behavioral attributes. I really feel like I've been exposed to something profound.
Sesame Street and Big Bird's existential dilemma with his name.
A nice pace, clear and confident introduction to complex topics.
The Tipping Point
Ever wonder why young people smoke after all the healthy warnings? How things become popular? The answers are here presented with entertaining examples that will have you looking at the world with fresh eyes. I would like Mr. Gladwell to do a Tipping Point Two focused on politics. I will be downloading his other works.
This book is almost abstract, but it touches enough relatable points to keep the reader pondering the concepts long after Gladwell's expert delivery concludes. Sticky, in a goods way :)
I loved it! I don't say that often but I was impressed by the credibility in references, (some of which I checked out myself for further research) and flow & organization of material in each chapter. With everything mentioned, I was captivated by the author's words and the narrator's clear delivery.
"Surprising - but maybe not!"
Gladwell the maverick gives us his take on the spread of ideas, urban myths, and "sticky" advertising.
I found it hard to get out of the car when this was playing, and wanting to go for a drive just so that i could indulge myself a little more with this exquisite book.
"The tipping point is great"
Try his videos on 'TED' if you want a free intro to him. It doesnt get to marketing really, until the end. To me thats fine as I prefer the idea of viral ideas than how to make people buy stuff.
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