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The Tipping Point Audiobook

The Tipping Point: How Little Things Can Make a Big Difference

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Audible Editor Reviews

Why we think it's Essential: Like the best social dynamics professor you never had, Malcolm Gladwell deconstructs a wide range of phenomena (from the reduction of crime in New York to the rise of Sesame Street) to deliver a fascinating understanding of how "social epidemics" spread. And while author/narrators are often a mixed blessing, Gladwell is so friendly and well-paced that I was actually disappointed when The Tipping Point was over. —Ed Walloga

Publisher's Summary

Featuring a new afterword.

Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.

The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.

©2007 Malcolm Gladwell; (P)2007 Hachette Audio

What the Critics Say

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)

What Members Say

Average Customer Rating

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    Peter United States 08-29-15
    Peter United States 08-29-15 Member Since 2013
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    "Not sure what I gained"

    Good to hear stories of how products went from something to HUGE but not sure how that could help me! Maybe I did not get.

    0 of 0 people found this review helpful
  •  
    Kaley 08-26-15
    Kaley 08-26-15 Member Since 2016
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    "do it"

    very interesting, but a bit drawn out and occassionally hard to follow just listening. overall another gladwell classic worth listening to!

    0 of 0 people found this review helpful
  •  
    Steven 08-22-15
    Steven 08-22-15 Member Since 2016
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    "Bad Pseudoscience"

    Some neat facts are in this book, but the theory presented is backed up with weak or no evidence.

    0 of 0 people found this review helpful
  •  
    Les Stockett 08-20-15
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    "Interesting, but not much here"
    What disappointed you about The Tipping Point?

    I listened to half, but was so disappointed I returned it

    I listen to a lot of business books - this one had some interesting
    stories, but no take-aways. Nothing to help me, my company or
    my family


    What character would you cut from The Tipping Point?

    I stopped at Sesame Street - interesting, but the psychological insight doesn't do much, unless you're planning on marketing to preschoolers


    0 of 0 people found this review helpful
  •  
    Ryan Atlanta, GA, United States 08-13-15
    Ryan Atlanta, GA, United States 08-13-15
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    "Couldn't stop listening"
    Would you recommend this audiobook to a friend? If so, why?

    I would definitely recommend this book to just about everyone I know. It covers wide variety of seemingly disparate, yet fascinating, subjects that are arranged and layered upon one another in a very cohesive, abstract-art fashion. This book utilizes the very principles it discusses, making it "sticky" and addictive. I listened to the whole thing in under a day. I couldn't stop, and I'm so glad I didn't. I'll probably listen to this one several times, trying to think critically and incorporate it into my personal and professional life. In a way, I can now see into the mirrors of my friends, family, coworkers, and even strangers. I see them in a new way that hopefully helps me understand them better socially, psychologically, and biologically. This book also made me more aware of some of my own biases and social shortcomings, but made me aware of how I might address those cognitive-behavioral attributes. I really feel like I've been exposed to something profound.


    What was one of the most memorable moments of The Tipping Point?

    Sesame Street and Big Bird's existential dilemma with his name.


    What does Malcolm Gladwell bring to the story that you wouldn’t experience if you just read the book?

    A nice pace, clear and confident introduction to complex topics.


    If you were to make a film of this book, what would the tag line be?

    The Tipping Point


    0 of 0 people found this review helpful
  •  
    Gloria Beckley 08-03-15 Member Since 2014
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    "How things really happen"

    Ever wonder why young people smoke after all the healthy warnings? How things become popular? The answers are here presented with entertaining examples that will have you looking at the world with fresh eyes. I would like Mr. Gladwell to do a Tipping Point Two focused on politics. I will be downloading his other works.

    0 of 0 people found this review helpful
  •  
    shawnasse 08-03-15
    shawnasse 08-03-15 Member Since 2016
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    "perfect for the car"

    I found this book to be insightful and well written as well as being seamlessly read.

    0 of 0 people found this review helpful
  •  
    molly 07-28-15
    molly 07-28-15 Member Since 2013
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    "Sticky"

    This book is almost abstract, but it touches enough relatable points to keep the reader pondering the concepts long after Gladwell's expert delivery concludes. Sticky, in a goods way :)

    0 of 0 people found this review helpful
  •  
    Robert 07-25-15
    Robert 07-25-15
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    "Overrated"

    Overrated

    I don't know why so many people think this book is so important, especially in the business and academic community.

    0 of 0 people found this review helpful
  •  
    Aaron 07-22-15
    Aaron 07-22-15
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    "Enthralling and Educational"

    I loved it! I don't say that often but I was impressed by the credibility in references, (some of which I checked out myself for further research) and flow & organization of material in each chapter. With everything mentioned, I was captivated by the author's words and the narrator's clear delivery.

    0 of 0 people found this review helpful
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  • Neil
    BROSELEY, SHROPSHIRE, United Kingdom
    5/27/09
    Overall
    "Surprising - but maybe not!"

    Gladwell the maverick gives us his take on the spread of ideas, urban myths, and "sticky" advertising.
    I found it hard to get out of the car when this was playing, and wanting to go for a drive just so that i could indulge myself a little more with this exquisite book.

    0 of 0 people found this review helpful
  • Roger
    Southwick, West Sussex, United Kingdom
    2/16/09
    Overall
    "The tipping point is great"

    Try his videos on 'TED' if you want a free intro to him. It doesnt get to marketing really, until the end. To me thats fine as I prefer the idea of viral ideas than how to make people buy stuff.

    0 of 0 people found this review helpful

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