Featuring a new afterword.
Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?
In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.
The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.
©2007 Malcolm Gladwell; (P)2007 Hachette Audio
"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)
A well written book. It does provide insights on few tipping points that we otherwise fail to realize.
What I didn't like about the book was the author's obsession with Sesame Street. In my opinion, the section could be abbreviated a bit.
Overall, if your interest is in behavioral science, intellectual perspective etc, this is one book you shouldn't miss.
I might get an actual hard copy as well, just to highlight few important points the author mentioned for future reading.
Love the idea of the few that impact the many. With the Information Age I am curious to see what the development of connectors, mavens, and salesman will look like.
This is the second of six books by Gladwell; it is definitely my favorite. The tipping point, as the book is titled, refers to the phenomenon that causes sudden changes in habits and behaviors. What was the tipping point that caused colonists to burn witches to death in the 1700s? What straw breaks the camel's back? Gladwell discusses some social psychology, causes and results of various trends in human behavior.
Gladwell includes a discussion of important social institutions (family. economics, politics ) as well as social
The book is a collection of interesting information that tells us what the tipping point is that changes behavior. 😗 👍
I like the various anecdotes throughout that gives you a new way to look at things as it pertains to the big picture. Very interesting.
Malcolm Gladwell voice is a bit on the mechanical side, but it didn't detract. He's the author and I think he should definitely be the one to narrate his book.
This was a very informative audiobook and I really enjoyed it. I'm definitely considering listening to Gladwell's other books as well.
"Surprising - but maybe not!"
Gladwell the maverick gives us his take on the spread of ideas, urban myths, and "sticky" advertising.
I found it hard to get out of the car when this was playing, and wanting to go for a drive just so that i could indulge myself a little more with this exquisite book.
"The tipping point is great"
Try his videos on 'TED' if you want a free intro to him. It doesnt get to marketing really, until the end. To me thats fine as I prefer the idea of viral ideas than how to make people buy stuff.
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