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The Tipping Point: How Little Things Can Make a Big Difference | [Malcolm Gladwell]

The Tipping Point: How Little Things Can Make a Big Difference

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
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Audible Editor Reviews

Why we think it's Essential: Like the best social dynamics professor you never had, Malcolm Gladwell deconstructs a wide range of phenomena (from the reduction of crime in New York to the rise of Sesame Street) to deliver a fascinating understanding of how "social epidemics" spread. And while author/narrators are often a mixed blessing, Gladwell is so friendly and well-paced that I was actually disappointed when The Tipping Point was over. —Ed Walloga

Publisher's Summary

Featuring a new afterword.

Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.

The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.

©2007 Malcolm Gladwell; (P)2007 Hachette Audio

What the Critics Say

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)

What Members Say

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  •  
    Janna Lansdale, PA, United States 06-22-11
    Janna Lansdale, PA, United States 06-22-11 Member Since 2010
    HELPFUL VOTES
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    9
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    Overall
    "interesting, follows description well"

    I enjoy this type of book, being narrative and yet scientific/research based at the same time. It is informative, all about what makes anything epidemic, from fashion to crime. I like the examples he gives throughout the book. And I really like that the author is the narrator. I had read another of his books, Blink, and liked it also.

    0 of 0 people found this review helpful
  •  
    Jon Edmonton, Alberta, Canada 04-04-11
    Jon Edmonton, Alberta, Canada 04-04-11
    ratings
    REVIEWS
    1
    1
    Overall
    "Immune to the zeal this virus seeks to spread."

    The author states human behavior is controlled by epidemiological principles, but proof beyond a disjointed string of anecdotes is.. where? Disappointing.


    0 of 0 people found this review helpful
  •  
    Chris SAN JOSE, CA, United States 03-25-11
    Chris SAN JOSE, CA, United States 03-25-11
    HELPFUL VOTES
    28
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    19
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    "Intriguing epidemics & the reasoning behind them"

    The Tipping Point has several strong examples of epidemics that Gladwell refers back to throughout his book, as he builds and elaborates on what make idea's 'tip' - this make the topics stick. The ideas presented challenge reasoning put forward by the media with factual and numerical data either for or against their reasoning. As ideas are presented we are offered not only the result (the "what") but ways to make our ideas follow suite and become trends or epidemics. This makes "The Tipping Point" not only a fascinating read & party talking point, but also a useful collection of information and supporting reasoning that may be used to better position whatever it is we're trying to pitch.

    0 of 0 people found this review helpful
  •  
    IzBiz 02-03-11
    IzBiz 02-03-11 Member Since 2009
    ratings
    REVIEWS
    3
    2
    Overall
    "James Martel"

    A very interesting book. This book was given to me by a neurology colleague and once I began to read it, I could not put it down. The origins of how trends start or for that matter why certain thoughts pick up cognitive moment was curious. Great for any long drive.

    0 of 0 people found this review helpful
  •  
    Susan Monroe, NY, United States 01-06-11
    Susan Monroe, NY, United States 01-06-11 Member Since 2009

    An avid reader living in NY.

    HELPFUL VOTES
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    "Very powerful ideas."

    Malcom Gladwell has a very unique perspective on what motivates us, and this book is a wonderful example of his forward thinking ideas on what makes us tick on a personal level and community level. I enjoyed this book more than "The Power of Blink," which was an excellent book.

    0 of 0 people found this review helpful
  •  
    Amanda United States 12-15-10
    Amanda United States 12-15-10
    ratings
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    35
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    "Excellent!"

    Love Malcolm Gladwell and this is my favorite of his books. I see applications and examples everywhere I look now. I was hooked on every word and will be listening to this one over and over again.

    0 of 0 people found this review helpful
  •  
    A United States 12-03-10
    A United States 12-03-10 Member Since 2010
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    6
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    "Very Insightful"

    Tons of references to data collected in studies makes the content extremely understandable and reliable.

    0 of 0 people found this review helpful
  •  
    Eric Denver, CO, United States 12-02-10
    Eric Denver, CO, United States 12-02-10 Member Since 2010
    ratings
    REVIEWS
    11
    3
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    "Fresh outlook on social behavior relating to marke"

    Great description of the findings from many case studies surrounding human social behavior. Good book to listen to in order to focus marketing efforts more effectively.

    0 of 0 people found this review helpful
  •  
    Jamie Houma, Louisiana, United States 11-26-10
    Jamie Houma, Louisiana, United States 11-26-10
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    1
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    "Read many reviews, this was not an easy listen..."

    I get the point of the book and understand that the research must have been interesting. Personally, I found it drawn out and redundant. Easily could have all been said in many less chapters.

    0 of 0 people found this review helpful
  •  
    David Los Angeles, CA, United States 11-12-09
    David Los Angeles, CA, United States 11-12-09
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    Overall
    "pretty good"

    anyone who is or was a student of Psychology would have already been aware of the case-studies this book pulls from. The author puts them in a different context though and makes a very convincing case for his theory. In all, it's fairly short, incredible compact with intelligent ideas, to-the-point, and in the end makes sense.

    0 of 0 people found this review helpful
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