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The Tipping Point: How Little Things Can Make a Big Difference | [Malcolm Gladwell]

The Tipping Point: How Little Things Can Make a Big Difference

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
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Audible Editor Reviews

Why we think it's Essential: Like the best social dynamics professor you never had, Malcolm Gladwell deconstructs a wide range of phenomena (from the reduction of crime in New York to the rise of Sesame Street) to deliver a fascinating understanding of how "social epidemics" spread. And while author/narrators are often a mixed blessing, Gladwell is so friendly and well-paced that I was actually disappointed when The Tipping Point was over. —Ed Walloga

Publisher's Summary

Featuring a new afterword.

Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.

The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.

©2007 Malcolm Gladwell; (P)2007 Hachette Audio

What the Critics Say

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)

What Members Say

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  •  
    A United States 12-03-10
    A United States 12-03-10 Member Since 2010
    ratings
    REVIEWS
    6
    2
    Overall
    "Very Insightful"

    Tons of references to data collected in studies makes the content extremely understandable and reliable.

    0 of 0 people found this review helpful
  •  
    Eric Denver, CO, United States 12-02-10
    Eric Denver, CO, United States 12-02-10 Member Since 2010
    ratings
    REVIEWS
    11
    3
    Overall
    "Fresh outlook on social behavior relating to marke"

    Great description of the findings from many case studies surrounding human social behavior. Good book to listen to in order to focus marketing efforts more effectively.

    0 of 0 people found this review helpful
  •  
    Jamie Houma, Louisiana, United States 11-26-10
    Jamie Houma, Louisiana, United States 11-26-10
    ratings
    REVIEWS
    1
    1
    Overall
    "Read many reviews, this was not an easy listen..."

    I get the point of the book and understand that the research must have been interesting. Personally, I found it drawn out and redundant. Easily could have all been said in many less chapters.

    0 of 0 people found this review helpful
  •  
    David Los Angeles, CA, United States 11-12-09
    David Los Angeles, CA, United States 11-12-09
    HELPFUL VOTES
    27
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    8
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    "pretty good"

    anyone who is or was a student of Psychology would have already been aware of the case-studies this book pulls from. The author puts them in a different context though and makes a very convincing case for his theory. In all, it's fairly short, incredible compact with intelligent ideas, to-the-point, and in the end makes sense.

    0 of 0 people found this review helpful
  •  
    Douglas Auburn, WA, United States 08-29-09
    Douglas Auburn, WA, United States 08-29-09 Member Since 2008

    College English professor who loves classic literature, psychology, neurology and hates pop trash like Twilight and Fifty Shades of Grey.

    HELPFUL VOTES
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    "Fascinating"

    study of how popular things get that way.

    2 of 4 people found this review helpful
  •  
    Celeste San Luis Obispo, CA, United States 07-27-09
    Celeste San Luis Obispo, CA, United States 07-27-09 Member Since 2009
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    "Couldn't put down - thought provoking!"

    I was so fascinated with this book that I had to keep re-reading sections to re-absorb the information. LOVED, LOVED, LOVED IT!!!

    2 of 4 people found this review helpful
  •  
    Christopher Centerport, NY, USA 12-07-07
    Christopher Centerport, NY, USA 12-07-07
    HELPFUL VOTES
    97
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    Overall
    "Just"

    I ordered this book on the recomendation of several colleagues and found it to be dissapointing. Many of the concepts are introduced but never brought full circle. While Galdwell often over describes the personality types in the book, he offers painfully little information on how to capture these individuals and profit from them.

    3 of 6 people found this review helpful
  •  
    Thomas P. Hagstrom 12-02-07
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    "Difficult to Endure"

    The book was OK. It reads like "Freakonomics", which I loved. However, its case studies are far less compelling and too drawn out. To be honest, I only made it half way through the book before deciding to save my time for more compelling material.

    1 of 2 people found this review helpful
  •  
    Tamara Chesapeake, VA, United States 09-17-07
    Tamara Chesapeake, VA, United States 09-17-07 Member Since 2005
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    "Little things"

    Very interesting to see how little things tip the scale.

    0 of 0 people found this review helpful
  •  
    Gene Anne Bowman, ND, USA 08-16-07
    Gene Anne Bowman, ND, USA 08-16-07
    HELPFUL VOTES
    1
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    1
    1
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    0
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    Overall
    "Fascinating..."

    A fascinating account of how the world works. It is a fantastic essay of how the smallest and seemingly insignificant events are catalyst for epidemics of all kinds. Fashion trends as epidemics may seem a strange concept but the author provides you with an "Ah-ha!" moment so often, you truly begin to realize how cause and effect really work on a world scale. The narration (by the author) is strong without being overly dramatic. A great listen...

    1 of 2 people found this review helpful
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