• The Tipping Point

  • How Little Things Can Make a Big Difference
  • By: Malcolm Gladwell
  • Narrated by: Malcolm Gladwell
  • Length: 8 hrs and 34 mins
  • 4.5 out of 5 stars (22,175 ratings)

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The Tipping Point  By  cover art

The Tipping Point

By: Malcolm Gladwell
Narrated by: Malcolm Gladwell
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Editorial reviews

Why we think it's Essential: Like the best social dynamics professor you never had, Malcolm Gladwell deconstructs a wide range of phenomena (from the reduction of crime in New York to the rise of Sesame Street) to deliver a fascinating understanding of how "social epidemics" spread. And while author/narrators are often a mixed blessing, Gladwell is so friendly and well-paced that I was actually disappointed when The Tipping Point was over. - Ed Walloga

Publisher's summary

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

©2007 Malcolm Gladwell (P)2007 Hachette Audio

Critic reviews

"History takes on a whole new perspective as he describes events of early America that specifically follow his theories of 'selling the public on an idea' and 'social epidemics.' Feedback from market mavericks further substantiates Gladwell's viewpoints." (AudioFile)

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)

"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)

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What listeners say about The Tipping Point

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A good read!!!!

I have been I sales for over 20 years. The concepts are basic but critical. This book can tell you things about yourself that you didn’t already know. Points out things that you are doing or are not doing. Also explains how other people sale and operate.

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Replete with Insights for Marketers and Trend Analyst

Discerning the when, where, and how many trends come to be can be taxing. Unless you’re there or placing the pieces together in the aftermath, it can all seem a futile endeavor. Gladwell brings some clarity to the chaos.

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Excellent book for the district book club.

I enjoyed the book. The idea of the power of few, the stickiness factor, the power of context, and everything else, open your mind to how trends, brands, and ideas travel through word of mouth and eventually spread as a social epidemic. The author truly makes you think and reflect on how you can use these concepts in your business or any particular organization.

The one idea that I need to revisit is the stickiness factor. That topic is one that I had a more difficult time understanding.

If you are the head of an organization, whether it be business, religious, academic, or just about anything, this is a book that I believe you should consider. The company's CEO I work for recommended it, and I now know why.

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Still Great

The examples and research is a bit dated at this point, but it’s still a fascinating and informative listen.

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A Greas Read

I was initially referred to read this book by a Financial youtuber, and it did not dissapoint!

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Great Book!

Enjoyed reading. Lots of relatable content that is just as useful today as when the book was first published. Definitely gives a deep look into understanding humanity and why certain events transpire the way they do.

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Every. Single. Time.

Gladwell’s books are always thought provoking, insightful, and fascinating. I would highly recommend this book.

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Gladwell does it again!

This is now the 3rd Malcolm Gladwell book I've read/listened to and I gain meaningful and applicable knowledge to untangle the maze in brain and further my understanding of why things work the way they do. Thank you Mr. Gladwell.

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How have in it heard this yet!

I am so glad that my friends told me I had to get into this book. It really opened my eyes and I realized some big mistakes I have been making.

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Interesting concept and evidence based

Interesting concept and evidence based. Love the psychology behind it, makes you think about historical events and what can be done in the future

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