We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy | [Steve Stoute, Mim Eichler Rivas]

The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
Regular Price:$24.47
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation.

When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" - one based on shared experiences and values rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. But there is a language gap that must be bridged to engage the most powerful market force in the history of commerce.

The Tanning of America provides the needed translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.

©2011 Steve Stoute (P)2014 Blackstone Audio, Inc., and Buck 50 Productions, LLC

More from the same

What Members Say

Average Customer Rating

4.6 (19 )
5 star
 (15)
4 star
 (0)
3 star
 (4)
2 star
 (0)
1 star
 (0)
Overall
4.5 (15 )
5 star
 (11)
4 star
 (1)
3 star
 (2)
2 star
 (1)
1 star
 (0)
Story
4.7 (15 )
5 star
 (11)
4 star
 (3)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Jamison Las Vegas, Nv United States 04-28-15
    Jamison Las Vegas, Nv United States 04-28-15 Member Since 2014
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    3
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Every marketing expert shoud listen to this!"
    Would you listen to The Tanning of America again? Why?

    Yes.....First off...I thought this was going to be a book about how america is turning black or tanning up. It's totally the opposite. Steve Stoute definetly gives an in depth behind the scenes look on how marketing took off dealing with particular brands. Stoute gives a detailed timeline from the 70's to 2010 of marketing perspectives.


    What other book might you compare The Tanning of America to and why?

    I don't think there is a book comparable to The Tanning Of America. This book details historic moments of brands and marketing from Steve's perspective and his closest colleagues.


    Which scene was your favorite?

    One of my favorite scenes was when Run DMC was on stage and they held the adidas shoe over their heads and the whole audience of thousands did the same with their show. It seemed like I caught the visual in my mind and could actually feel the moment.


    Was there a moment in the book that particularly moved you?

    Honestly the whole book was moving to me. I plan on listening to it again. Another moving moment was when Death Row was shopping the album to Interscope and Jimmy Iovine got it the whole album.


    Any additional comments?

    Give it a try. I stayed away from the book because of the title but decicded to get it and give it a try. I've heard Steve Stoute's named mentioned in several songs but never knew he was such a big figure in marketing.

    I am a Kerry Washington fan but Im not to estatic about her narrating the book. I felt it took something away from the book. Like it was almost too proper.

    0 of 0 people found this review helpful
  •  
    Brady 04-17-15
    Brady 04-17-15
    ratings
    REVIEWS
    4
    3
    Overall
    Performance
    Story
    "very relevant insight"
    What made the experience of listening to The Tanning of America the most enjoyable?

    It was easy for me to follow and listen to this book since I was around the scene while attending Howard University in the early 90's. As a hip hop head and a marketing major, I was aware of Steve Stoute and the moves he was making. Sometimes it seemed like he invented everything black marketing related but I still enjoyed reading the way the system was changed.


    What about Kerry Washington’s performance did you like?

    She was good reading the book but I had to speed up the book to 1.25 just to get the info in. I am not like my wife who can listen to a book for hours so this helped.


    0 of 0 people found this review helpful
  •  
    JAMES ROWE 03-11-15
    JAMES ROWE 03-11-15 Member Since 2014
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "hip hop"

    Loved it wonderful experience I'm from New York and the early years of hip hop as he explained it was on the money!! I learned so much from this and the documentary thank you

    0 of 0 people found this review helpful
  •  
    Phillip Chesapeake, VA, United States 02-10-15
    Phillip Chesapeake, VA, United States 02-10-15 Member Since 2014
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    34
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Phenomenal read"

    Not only is Hip-Hop Culture alive and well. It's everywhere influencing everything. This should be used when teaching Marketing.

    0 of 0 people found this review helpful
  • Showing: 1-4 of 4 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.