Successful entrepreneur Richard Koch defines Star Businesses as startups that work in such high-growth areas that they rise to the top, quickly becoming leaders. In The Star Principle Koch shares with listeners how they can become involved with a Star business, and get rich! Richard Aspel's virile and accessible performance takes this audiobook to the next level. While listeners are working out, commuting, or waiting in line at the post office, they can learn how to change their lives by using the secrets of these businesses as told by a leader in the field.
From the best-selling author of acclaimed business books, The 80/20 Principle and The 80/20 Individual (both published in audio by Bolinda), comes a book that shares the secrets of his success so that you, too, can identify and enrich yourself from "Stars".
Richard Koch has made a career out of spotting "Star businesses" - and has made millions from them. Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.
This is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses, and valuable share options.
Whoever you are, identifying and investing in Stars will make your life much sweeter and richer in every way.
©2008 Richard Koch; (P)2009 Bolinda Publishing
I'm not sure why this book didn't have more reviews and more sales, I very nearly didn't buy it but I'm glad I did. I guess it's very hard to prove the theory set forth so people have to take the authors word and his five successes as prove. But the bottom line is there's no point in wasting your time on a business that doesn't have the potential to be a star so take your time before jumping into anything that could possibly be mediocre and very hard work for little reward. You can't argue with that, it's almost common sense yet the majority of people don't realize it. The other side is that Star's are more risky as they are generally unproven concepts but the author does advise careful research into your new niche market before acting. I really can't find fault in this book, it is flawless. One of the top ten business books I've read. The author is a genius! Thanks for writing this.
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