Discover candid advice, effective techniques, insider information, and success secrets that will boost you confidence. This updated editions is even more accessible, with easy-to-follow information from starting, running, and growing a business to new chapters on green business practices, technology tips, and marketing tools.
©2005 Steven D. Strauss; (P)2009 Gildan Media Corp
This was a good listen. It was packed with information to fertilize ideas about starting a new business, or making a small business better. There was so much detail, I decided to buy the book because it seemed more suited to reference than a casual listen. The narrator read the lists and tables in painful detail. I would have preferred a separate attachment for reference. You may find as I did that the written book is a necessary companion to the audio book.
No it was not time or money well spent for me. This book is extremely basic. I am talking high school level explanations for each baby step detailed on why you should or should not start a business. Would you like to hear the narrator ask the same questions to you throughout the book? Not profound questions, just wimpy questions like "Are you a motivated self starter?" "Is your family prepared for you to take on this responsibility?" "Do you like to work hard?"
No I was not a fan of his elementary explanations that can be found by doing a simple internet search.
Where is the substance? I have only been in business 4 years as an entrepreneur so I thought I had lots to learn. Well I still think I have lots to learn because I didn't learn very much at all from this entire audiobook, which seemed long. The best information I received was some websites to go to for more detailed information.
No I wish I had not purchase it. This book is designed for someone who is not already in business. Someone with no idea on where to start or what to consider when starting a business.
Do you consider yourself someone with no direction in life and has no idea who they are or what their strengths/weaknesses are? You don't know where to turn for resources or help? Then you may find this book helpful. If you are already on a strong willed path to success you can skip this book and go to one with more complex material and strategies.
This book is written in simple language, it's simple to follow the narratives and you will learn so much regarding starting your own business with practical simple lessons and illustrations'.
"Some good advice."
Better for USA than UK. But a lot of good advice for any one starting any small businesses.
"Good for knowing few about many"
This book is good for knowing many things about succeeding in small and mid-sized business. It does not tell many specifics but it opens your eyes on many things that might be needed to support your business. Additionally, this book contains many ideas that are new to some countries so reading it (or listening) will open your mind to great amount of new ideas that can be your small business itself such as being a virtual assistant to somebody, or renting space for very short periods, etc.
It is an excellent choice if you want to start thinking about what to do.
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