The national best seller that defines a new economic class and shows how it is key to the future of our cities. The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today - and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.
Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living--the Creative Class.
The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than 30 percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.
©2003 Richard Florida (P)2010 Audible, Inc.
Florida is concerned with what makes cities grow and prosper. He looks at technological and social trends in those whcih are successful and those which are not. A key is diversity of thinking an openness to new ideas, for example. I suggest that Florida's thinking is thought provoking, but I am still wary and not totally convinced. I suppose Michael Porter has gotten to me first - but the two are not necessarily incompatible. I wish I had come away from the book with a clearer understanding of how my area of the country could become successful in Florida's terms.
Ultimately, this volume is well worth the ear time of anyone concerned about economic development in any US region or city. Come to his book with an open mind and you will not be disappointed. It is well written, neatly organized, and the reading of Mark Boyett is quite good.
that said... i found it a stimulating and fascinating "read" (AKA listen).
i believe creativity exists in all fields so no harm done. it is just that two thirds through the book you find out that richard's caliber for "creativity" is mostly a combo of bachelor degrees and patent requests... hmmm, not a lot of art, fashion, design. literature and craft caught in that pinspot.
but hurrah the notice of gays as virtual pollen for the bees!
oh, and speaking from the viewpoint of an artist — richard — you may want to look at the elephant in the room re pittsburgh struggling with keeping it's "creative" class: "pittsburgh" is quite simply NOT a sexy name, no matter how you slice it!
i suggest you change the name to something like mercedes or terrence and you may find they want to linger...
(and no... i am not gay, but i recognized their attracting power in the '70's and have since immersed myself in their fabulousness)
Yes. This is a nice analysis of the why and how of the creative class and their role in the modern economy. For anyone working in the knowledge economy, I'd highly recommend this book for understanding their own role in society, and how it can or should be valued.
Florida writes a lot about the creative class by providing a decent history of its growth, how all of the variables brought it to be, and he gives some very detailed descriptions of who the creative class is and how they behave.
What are you trying to say, Rich? Is this good or bad? Should something be done about it? Is there a way a business could use the "no-collar" class for their advantage, or a way for a creative person to be better wanted in their field?
There are currently five books by Florida available on Audible all about the Creative Class; if you're interested in the sociological study of economic trends, this will be a good listen. If you're seeking to gain an opinion or some sort of relative knowledge of how you can apply this to the real world, you may need to check out his other books or a different subject (because you won't find that here at all).
Nope. Richard Florida is a liberal hack. His conclusions are all wrong; he himself repeatedly contradicts himself. Diversity is not what people seek. They seek opportunity.
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