The Referral Engine

Teaching Your Business to Market Itself

By: John Jantsch

Narrated by: John Jantsch

Length: 6 hrs and 49 mins

Publisher's summary

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.

Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends - it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.

Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Some of Jantsch's strategies include:

• Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.
• The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.
• Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to.

The secret to generating referrals lies in understanding the "Customer Referral Cycle". Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.

©2010 John Jantsch (P)2010 Gildan

New & Refreshing ideas for an old concept!!

This is my new "go-to" book for background noise... getting ready for work, driving short distances, etc and it never fails to inspire a new idea or thought!!

Content, narration and flow is excellent. It generated a ton of original ideas for programs my company will be implementing. This book has a very unique and up-to-date take on something that's been basic business for all of time. Use the bookmarking feature and/or take notes!!

Great ideas if put into practice.

If you could sum up The Referral Engine in three words, what would they be?

Informative; good; educational

Was this a book you wanted to listen to all in one sitting?

No, this book needs to be digested and thought about, and action plans made. I listened to the book very quickly because each idea given was so great I wanted to see what was coming next, but i have since started listening to about one chapter a week so I can more fully implement his ideas.

Get Referred!

What did you love best about The Referral Engine?

A fair amount was covering ideas you have seen or possibly thought of with a decent amount of effort but this book is about how to implement those ideas and John offers quite a few new ones you haven't though of. Worth your money and time.

Great ideas for getting referrals

The book itself isn’t written very well but it does have some very good and thought provoking ideas on how to generate more referrals. Definitely worth a listen to if you’re looking to spark ideas to get more referrals in your business but this definitely isn’t a top business book by any means.

A misleading Title results in a hidden gem

I've seen this book so many times and thought of purchasing it in print form. I've read so many books on network marketing and thought this book was another. I was hooked to this book, it was nothing as I expected. It gave me great business ideas, and shines a whole new light on working for referrals. I would recommend this book to any small business owner looking for creative ways to gain business through referrals.

Loved it.

Great book, easy read/listen, huge amount of info

I enjoyed the Referral Engine very much. It's a quick read/listen and is easy to have on during commutes or while excercising. It definitely gives you an almost overwhelming amount of info on how to create a successful referral system for your business. We all know referrals are often the best kind of customers. Who wouldn't want more? This book shows you how to get them easily.

If you read it once, it can be overwhelming, so just take what pieces work for you. Read it again and focus on those pieces.

Good book

A very good book; well narrated and a good story line. I would recommend this for my friends and family. Thanks to Audible for having this in store.

A Must Have For Top Level Income Earners

The Referral Engine is loaded with ideas and easy to strategies to help generate qualified leads that take your revenue and income to the next level.

Great ideas and packed with information

What did you love best about The Referral Engine?

The ideas that I can go back to over and over again

What does John Jantsch bring to the story that you wouldn’t experience if you just read the book?

The way he really gets into sharing the information and how it has worked for him.

Great book filled with ideas!

I really enjoyed this book, it has moments were it caused me to have a spark of ideas randomly while a heard it. It made me think a lot about my business and how much I truly appreciate my customers. In a way it's very motivational to work for something even higher than what you've set for yourself and work for others instead of yourself.