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The Power of Nice: How to Conquer the Business World with Kindness | [Linda Kaplan Thaler, Robin Koval]

The Power of Nice: How to Conquer the Business World with Kindness

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.
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Publisher's Summary

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.

©2006 Linda Kaplan Thaler and Robin Koval; (P)2007 Oasis Audio LLC

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    Matthew Pleasanton, CA, United States 01-03-10
    Matthew Pleasanton, CA, United States 01-03-10 Member Since 2004
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    "Excellent!"

    I almost didn't buy this based on the user review that the book slams Republicans and Creationists. After thinking twice, I ended up buying the book and listening twice. This is not a book about politics, but about ways to be nice and the ideas are good. I found it interesting, helpful, and engaging as I start a business. If you'll have a problem with a couple small, minor comments about Republicans, I suggest you don't get the book. Just know that you'll miss out on the many good ideas in this book. Be nice!

    2 of 2 people found this review helpful
  •  
    Brock UrayasuJapan 10-15-07
    Brock UrayasuJapan 10-15-07
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    "For selected audiences"

    If you are from a city where people are nice (the authors have never left NYC), then this might be a revelation, but a waste if you are from middle America because you are already experiencing niceness every day.

    Furhter, the authors are obviously Democrats, as they used the book as an opportunity to reveal that Republicans are sneaky and wily. So Republicans might not think the descriptions were nice.

    14 of 22 people found this review helpful
  •  
    David Larsen 10-16-08 Listener Since 2007
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    "I loved this book"

    Great book!

    0 of 2 people found this review helpful
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